VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

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Monday, November 10, 2025

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Tool Comparison

Google Trends vs ICE Index Platform (ICE Data Indices) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Trends adds News, and Newsletters coverage that ICE Index Platform (ICE Data Indices) skips.

ICE Index Platform (ICE Data Indices) includes Data APIs, and Index Rebalancing categories that Google Trends omits.

Google Trends has a free tier, while ICE Index Platform (ICE Data Indices) requires a paid plan.

In depth comparison

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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ICE Index Platform (ICE Data Indices)

indices.ice.com

Hands-on review

Enterprise-grade access to ICE’s full index family. The platform supports trial downloads, automated feeds by email or SFTP, and custom index creation with backtests. Many flagship fixed-income indices are available with live updates. Pricing and licensing are handled through direct sales engagement with ICE.

Platforms

WebAPI

Pricing

Subscription

Quick highlights

Web portal covering the complete ICE Data Indices universe, with current and historical performance data and constituent statistics.
Trial access spans more than 5,000 standard and customized indices, with results shown in local currency and translated into 39 base currencies (both hedged and unhedged).
Index Analysis tools let users view and download current and historical returns and statistics at both index and constituent level.
Automated delivery of top-level index data and constituent files via email or secure SFTP/managed file transfer.
Custom Index Tool for building blended or filtered indices and running historical backtests.

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Where they differ

Google Trends

Distinct strengths include:

News Newsletters

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

ICE Index Platform (ICE Data Indices)

Distinct strengths include:

Data APIs Index Rebalancing

Web portal covering the complete ICE Data Indices universe, with current and historical performance data and constituent statistics.
Trial access spans more than 5,000 standard and customized indices, with results shown in local currency and translated into 39 base currencies (both hedged and unhedged).
Index Analysis tools let users view and download current and historical returns and statistics at both index and constituent level.
Automated delivery of top-level index data and constituent files via email or secure SFTP/managed file transfer.

Feature-by-feature breakdown

Attribute	Google Trends	ICE Index Platform (ICE Data Indices)
Categories Which research workflows each platform targets	Shared: Data Visualizations Unique: News, Newsletters	Shared: Data Visualizations Unique: Data APIs, Index Rebalancing
Asset types Supported asset classes and universes	Other	Bonds, Stocks, Commodities, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Advanced
Platforms Where you can access the product	Web	Web, API
Pricing High-level pricing models	Free	Subscription
Key features Core capabilities called out by each vendor	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.	Unique Web portal covering the complete ICE Data Indices universe, with current and historical performance data and constituent statistics. Trial access spans more than 5,000 standard and customized indices, with results shown in local currency and translated into 39 base currencies (both hedged and unhedged). Index Analysis tools let users view and download current and historical returns and statistics at both index and constituent level. Automated delivery of top-level index data and constituent files via email or secure SFTP/managed file transfer. Custom Index Tool for building blended or filtered indices and running historical backtests. Scale: the fixed-income family alone includes roughly 6,000 indices tracking over $100T of securities across 43 currencies, spanning sovereign, investment-grade corporate, high yield, securitized, emerging markets, and U.S. municipals.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Google Trends and ICE Index Platform (ICE Data Indices) both support?

Both platforms cover Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Google Trends offers a free entry point, while ICE Index Platform (ICE Data Indices) requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Google Trends and ICE Index Platform (ICE Data Indices)?

Both Google Trends and ICE Index Platform (ICE Data Indices) prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Google Trends differentiates itself with Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)., whereas ICE Index Platform (ICE Data Indices) stands out for Web portal covering the complete ICE Data Indices universe, with current and historical performance data and constituent statistics., Trial access spans more than 5,000 standard and customized indices, with results shown in local currency and translated into 39 base currencies (both hedged and unhedged)., and Index Analysis tools let users view and download current and historical returns and statistics at both index and constituent level..

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