VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

Head-to-head

Ahrefs vs Groww — IPOs (Apply & Calendar) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Groww — IPOs (Apply & Calendar) skips.

Groww — IPOs (Apply & Calendar) includes Brokerage, IPO, Calendar, and News categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

Groww — IPOs (Apply & Calendar) is known for: IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context., Covers both Mainboard and SME IPOs; dedicated SME view., and In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app)..

Groww — IPOs (Apply & Calendar) offers mobile access, which Ahrefs skips.

Ahrefs logo

Ahrefs

ahrefs.com

Hands-on review

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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Groww — IPOs (Apply & Calendar) logo

Groww — IPOs (Apply & Calendar)

groww.in

Groww provides a retail‑friendly IPO workflow for India: browse upcoming/open/closed IPOs (Mainboard & SME), apply using a UPI mandate, and track allotment/listing. Bond IPOs are now supported on the app. IPO applications on Groww use UPI (₹5 lakh daily cap for capital‑market UPI), while ASBA remains available via banks separately. Allotment status can be checked in‑app if you applied on Groww; otherwise, Groww links to NSE/BSE and registrar pages. Trading APIs (separate, optional subscription) exist for order placement and live data but do not document IPO application endpoints.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context.
  • Covers both Mainboard and SME IPOs; dedicated SME view.
  • In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app).
  • Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks.
  • Editorial ‘day‑X subscription’ updates and allotment posts for new issues.

Community votes (overall)

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Groww — IPOs (Apply & Calendar)

Distinct strengths include:

  • IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context.
  • Covers both Mainboard and SME IPOs; dedicated SME view.
  • In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app).
  • Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks.

Feature-by-feature breakdown

AttributeAhrefsGroww — IPOs (Apply & Calendar)
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Brokerage, IPO, Calendar, News

Asset types

Supported asset classes and universes

Other

Stocks, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context.
  • Covers both Mainboard and SME IPOs; dedicated SME view.
  • In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app).
  • Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks.
  • Editorial ‘day‑X subscription’ updates and allotment posts for new issues.
  • Bond IPOs: apply to corporate bond offerings directly from the app.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Ahrefs and Groww — IPOs (Apply & Calendar) both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Groww — IPOs (Apply & Calendar) require subscriptions?

Both Ahrefs and Groww — IPOs (Apply & Calendar) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Groww — IPOs (Apply & Calendar) ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Groww — IPOs (Apply & Calendar) stands out for IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context., Covers both Mainboard and SME IPOs; dedicated SME view., and In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app)..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.