VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

CFPB Consumer Complaint Database vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CFPB Consumer Complaint Database adds Data Visualizations, and Regulatory Filings Monitoring coverage that Semrush skips.

Semrush includes App & Website Traffic, Sheets / Excel Add-ins, and Blogs categories that CFPB Consumer Complaint Database omits.

CFPB Consumer Complaint Database highlights: Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published..

Semrush is known for: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Semrush offers mobile access, which CFPB Consumer Complaint Database skips.

CFPB Consumer Complaint Database logo

CFPB Consumer Complaint Database

consumerfinance.gov

Official U.S. Consumer Financial Protection Bureau (CFPB) database of consumer financial complaints. Complaints are published after the company responds or after 15 days (whichever comes first); the database generally updates daily. Narratives are published only with consumer consent and are scrubbed to remove personal information. The dataset includes product/issue taxonomies, company names, location fields (state/ZIP with privacy rules), submission channel, dates, company response categories, timeliness, tags (e.g., servicemember, older adult) and more. UI provides filters, trends, and maps; API returns JSON/CSV/Excel formats for programmatic use.

Platforms

Web
API

Pricing

Free

Quick highlights

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.
  • Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.

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Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and APIs & SDKs.

Where they differ

CFPB Consumer Complaint Database

Distinct strengths include:

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.

Semrush

Distinct strengths include:

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

AttributeCFPB Consumer Complaint DatabaseSemrush
Categories

Which research workflows each platform targets

Shared: Data APIs, APIs & SDKs

Unique: Data Visualizations, Regulatory Filings Monitoring

Shared: Data APIs, APIs & SDKs

Unique: App & Website Traffic, Sheets / Excel Add-ins, Blogs

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.
  • Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

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Frequently Asked Questions

Which workflows do CFPB Consumer Complaint Database and Semrush both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CFPB Consumer Complaint Database and Semrush require subscriptions?

Both CFPB Consumer Complaint Database and Semrush keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while CFPB Consumer Complaint Database focuses on web or desktop access.

What unique strengths set the two platforms apart?

CFPB Consumer Complaint Database differentiates itself with Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.