Free
$0For testing limited marketing tools
- Limited free marketing-tool discovery.
VOL. XCIV, NO. 247
Checking
Semrush Review, Pricing, and Features
By Jera Value · Verified Aug 2026
Semrush helps investors investigate search-dependent businesses using marketing and traffic evidence. Compare estimated visits, keywords, backlinks, and AI-search visibility, or connect first-party analytics for your own sites. Paid tools add history, audits, monitoring, and eligible data integrations. These are modeled or marketing signals rather than reported business fundamentals, so validate any investment interpretation against filings and other primary evidence.
Verdict
Worth it if you want to investigate search, traffic, and AI-visibility evidence.
- Digital-business research: compare traffic and search estimates
- Site monitoring: investigate visibility, rankings, and technical issues
- Data workflows: select eligible APIs and purchased units
Skip it if you need reported company fundamentals or unrestricted base-plan API access.
- Modeled evidence: estimates need validation against primary business data
- API costs: base plans do not include all unit-based access
- Product scope: marketing software does not provide company fundamentals
Semrush
Web / Mobile / API · How this site is funded
Pricing
Prices checked5 plans
SEO
$139/moFor freelancers monitoring SEO performance
- Site Audit and Position Tracking.
- Five monitored websites.
- 500 daily tracked keywords.
Starter
$199/moFor small teams tracking AI search
- SEO tools plus AI brand tracking.
- 50 daily tracked prompts.
- MCP and AI-ready Site Audit.
Pro+
$299/moFor teams tracking multiple sites and markets
- 15 websites and 1,500 tracked keywords.
- Historical SEO and content optimization.
- Multi-location and device tracking.
Advanced
$549/moFor teams integrating SEO data
- Eligible SEO data integration.
- API access and unit terms apply.
Enterprise: contact sales for a quote.
Key features
Traffic estimates
Compare modeled visits, channels, and engagement.
Keyword and backlink research
Explore organic search, paid terms, and linking domains.
AI-search visibility
Monitor eligible brand presence and search-performance reports.
Site audits
Investigate technical search issues on monitored websites.
Research exports
Download supported report formats.
Eligible API and MCP access
Use plan-dependent developer tools; API units can cost separately.
FAQ
Is Semrush free?
Is Semrush free?
Not entirely. Semrush includes a free tier, but its paid subscription and other options unlock more capacity. Visit the vendor site for current limits and pricing. A 7-day free trial is available on select plans. Enterprise quotes are handled directly with the vendor.
Who is Semrush best for?
Who is Semrush best for?
It suits beginner, intermediate, and advanced users.
What platforms and connections does Semrush support?
What platforms and connections does Semrush support?
You can use Semrush on Web and Mobile. Semrush offers an API (REST) with APIKey and OAuth2 authentication. Integrations include Google Analytics, Google Search Console, and Google Sheets.
Which markets does Semrush cover?
Which markets does Semrush cover?
Semrush covers North America, Europe, APAC, LatAm, Middle East, and Africa. It tracks Other.
Tool details
Highlights
- Free tier available
- Domain rating92: Ahrefs scores how strong a site's backlinks are, from 0 to 100. A high score usually means an established site that many others cite and trust.
Domain Rating by Ahrefs
Asset types
- Other
Coverage regions
Alternatives
If Semrush is not the right fit, these substitutes come closest.
Comparisons
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.