VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 20, 2025

View CEO Watcher View Morningstar Investor Home My Collections

Head-to-head

CEO Watcher vs Morningstar Investor comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CEO Watcher adds Insider Data, Newsletters, and Regulatory Filings Monitoring coverage that Morningstar Investor skips.

Morningstar Investor includes Screeners, Portfolio, Watchlist, Financials, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, and Bulls Say Bear Say categories that CEO Watcher omits.

CEO Watcher highlights: Calculates each insider’s historical forward returns after their trades to rank signal quality., Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity., and Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users..

Morningstar Investor is known for: Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..

Morningstar Investor offers mobile access, which CEO Watcher skips.

CEO Watcher

ceowatcher.com

US‑insider trade discovery & ranking tool. CEO Watcher calculates historical forward returns after insiders’ trades (e.g., 1m/3m/6m/1y) and uses this to rank which insiders are worth following. Premium offers a pre‑market daily email of top buys/sells, largest trades, and unusual activity; a 30‑day free trial is advertised. Real‑time notifications are available via the community/Discord channel for paying users. No public API is documented.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Calculates each insider’s historical forward returns after their trades to rank signal quality.
Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity.
Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users.
Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys).
30‑day free Premium trial (no credit card) frequently promoted.

Community votes (overall)

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Morningstar Investor

morningstar.com

Hands-on review

Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.

Platforms

Web

Mobile

Pricing

Free

Subscription

Quick highlights

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.

Community votes (overall)

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Overlap

Shared focus areas

3 overlaps

Mutual strengths include Alerts, News, and Scores.

Where they differ

CEO Watcher

Distinct strengths include:

Insider Data

Newsletters

Regulatory Filings Monitoring

Calculates each insider’s historical forward returns after their trades to rank signal quality.
Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity.
Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users.
Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys).

Morningstar Investor

Distinct strengths include:

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.

Feature-by-feature breakdown

Attribute	CEO Watcher	Morningstar Investor
Categories Which research workflows each platform targets	Shared: Alerts, News, Scores Unique: Insider Data, Newsletters, Regulatory Filings Monitoring	Shared: Alerts, News, Scores Unique: Screeners, Portfolio, Watchlist, Financials, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Bulls Say Bear Say
Asset types Supported asset classes and universes	Stocks	Stocks, ETFs, Mutual Funds, Closed-End Funds
Experience levels Who each product is built for	Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, Mobile
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Calculates each insider’s historical forward returns after their trades to rank signal quality. Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity. Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users. Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys). 30‑day free Premium trial (no credit card) frequently promoted.	Unique Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists. Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings. Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature). Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers. Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track. Option to download portfolio holdings in CSV format for backup or analysis.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do CEO Watcher and Morningstar Investor both support?

Both platforms cover Alerts, News, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CEO Watcher and Morningstar Investor require subscriptions?

Both CEO Watcher and Morningstar Investor keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Morningstar Investor ships a dedicated mobile experience, while CEO Watcher focuses on web or desktop access.

What unique strengths set the two platforms apart?

CEO Watcher differentiates itself with Calculates each insider’s historical forward returns after their trades to rank signal quality., Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity., and Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users., whereas Morningstar Investor stands out for Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..

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Stay on top of related tools

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