★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Trackinsight checked August 4, 2026
Tool Comparison
Semrush vs Trackinsight
Pick Semrush instead if
Semrush
Free • From $139.95/mo · Web · Mobile · API
- You do a lot of your research from your phone
- You care about app & website traffic and sheets / excel add-ins, things Trackinsight doesn't offer
Start here
Trackinsight
Free • Contact for pricing · Web · API
- You care about ETF screeners, ETF comparison, and ETF analysis, things Semrush doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Semrush and Trackinsight cover a lot of the same ground (2 shared categories, APIs & data feeds and blogs), so for the basics you won't go far wrong with either. Trackinsight simply does more: 14 categories to Semrush's 4, including ETF screeners, ETF comparison, and ETF analysis. Semrush counters by keeping things simpler.
What readers say
Semrush
Vote once to reveal the community verdict.
Trackinsight
Vote once to reveal the community verdict.
Key differences at a glance
- Mobile app
- Semrush
- Free trial
- Semrush7 days
- Broader coverage
- Trackinsight14 vs 4 categories
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $139.95/mo | Free • Contact for pricing |
Free tier | Yes | Yes |
Free trial | 7 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | Yes |
Broker sync | — | No |
Integrations | Google Analytics, Google Search Console +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +5 more |
Categories covered | 4 | 14 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | Latency: End of Day and Granularity: EOD |
Data partners | — | Nasdaq Data Link |
Capabilities | — | 3 signals: Universe builder, Factor exposure +1 more |
Security | Data residency: US and SSO: SAML | — |
| Try it | Visit Semrush | Visit Trackinsight |
Where each one shines
What Semrush and Trackinsight each do best.ShowHide
Where each one shines
What Semrush and Trackinsight each do best.What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
What Trackinsight does best
- Screening for a global ETF and ETP universe with filters for objectives, regions, themes, ESG characteristics, benchmarks, and other fund attributes.
- Comparison tools for ETFs side by side on replication method, Trackinsight replication rating, tracking error and difference, performance, costs, and sustainability metrics.
- Tools for creating personal ETF lists to monitor funds through a watchlist-style workflow before narrowing the research set.
- ETF Portfolio Insights for portfolio-level performance, exposure, factor, risk, optimization, and backtesting workflows where included by account or package.
- Research coverage for ESG ETFs through ESG-focused screens, scores, strategies, SFDR categories, SDG alignment, news, and educational content.
Every detail we compared
Every tracked attribute for Semrush and Trackinsight, side by side.ShowHide
Every detail we compared
Every tracked attribute for Semrush and Trackinsight, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | ETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive InvestorsAnalystsFinancial Advisors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Not specified | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Data partners | Not specified | Nasdaq Data Link |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKey and OAuth2 | Auth: APIKeyDocs |
Import methods | Not specified | Manual |
Integrations | Google AnalyticsGoogle Search ConsoleGoogle Sheets | Not specified |
Export formats | CSVExcelPDFJSON | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Data residency: USSSO: SAML | Not specified |
Capability signals | Not specified | Universe builderFactor exposurePortfolio factor exposure |
Vendor & support | Semrush Inc.Country: United StatesSupport: Email | TrackinsightCountry: FranceFounded 2014 |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free | Free“Essentials” |
| Entry paid plan | $139.95/mo“Pro” | — |
| Tier 2 | $249.95/mo“Guru” | — |
| Tier 3 | $499.95/mo“Business” | — |
| Top plan | Subscription“Enterprise” | — |
| Custom / enterprise | — | Contact sales“Enterprise” |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between Semrush and Trackinsight?
Semrush leans toward app & website traffic, APIs & data feeds, and sheets / excel add-ins, while Trackinsight puts more weight on ETF screeners, ETF comparison, and ETF analysis. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do Semrush and Trackinsight cost?
Good news: both Semrush and Trackinsight have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Semrush or Trackinsight on my phone?
Semrush lists a dedicated mobile app, so it travels better. Trackinsight doesn't list a dedicated mobile app; its documented access is web and API.
Do Semrush and Trackinsight have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Semrush or Trackinsight?
It depends on what you're after. Pick Semrush if app & website traffic and sheets / excel add-ins matter to you; go with Trackinsight if you'd rather have ETF screeners and ETF comparison. And if you only need the basics both share, let price decide.
What asset classes do Semrush and Trackinsight cover?
Semrush covers other. Trackinsight covers ETFs.
Can I export data from Semrush and Trackinsight?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Semrush or Trackinsight?
Trackinsight has a stock screener for surfacing ideas; Semrush doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Semrush or Trackinsight?
Trackinsight handles portfolio tracking. Semrush is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.