VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

Semrush vs Trackinsight comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds App & Website Traffic, APIs & SDKs, and Sheets / Excel Add-ins coverage that Trackinsight skips.

Trackinsight includes ETF Screeners, ETF Overview, ETF Performance, ETF Holdings, ETF Comparison, ETF Fundamentals, ETF Factors, Data Visualizations, and Portfolio categories that Semrush omits.

Semrush ships a mobile app. Trackinsight is web/desktop only.

In depth comparison

Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

WebMobileAPI

Pricing

FreeSubscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Trackinsight logo

Trackinsight

trackinsight.com

Global ETF research platform with a 12k+ ETF database and daily updates. Core workflows: screen by theme/ESG/exposure/benchmark; compare up to 5 ETFs side‑by‑side (Excel export); manage sharable ‘Lists’; and (Premium) Portfolio Insights with advanced analytics & Excel export. Data/API options include an enterprise ‘Data Services’ offering and Nasdaq Data Link databases (REST/CSV/JSON). Identifiers shown on fund pages include ISIN and CUSIP. Trackinsight became majority‑owned by Kepler Cheuvreux in Sep 2024.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs.
  • Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages.
  • Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier.
  • Portfolio Insights (Premium): portfolio analytics across more fund data, customization, and **Excel export**.
  • ESG Observatory & education: ESG pages and editorial explain ratings and enable ESG‑specific filters.

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Where they differ

Semrush

Distinct strengths include:

App & Website TrafficAPIs & SDKsSheets / Excel Add-ins
  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Trackinsight

Distinct strengths include:

ETF ScreenersETF OverviewETF PerformanceETF HoldingsETF ComparisonETF FundamentalsETF FactorsData Visualizations
  • Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs.
  • Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages.
  • Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier.
  • Portfolio Insights (Premium): portfolio analytics across more fund data, customization, and **Excel export**.

Feature-by-feature breakdown

AttributeSemrushTrackinsight
Categories

Which research workflows each platform targets

Shared: Data APIs, Blogs

Unique: App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins

Shared: Data APIs, Blogs

Unique: ETF Screeners, ETF Overview, ETF Performance, ETF Holdings, ETF Comparison, ETF Fundamentals, ETF Factors, Data Visualizations, Portfolio

Asset types

Supported asset classes and universes

Other

ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.

Unique

  • Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs.
  • Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages.
  • Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier.
  • Portfolio Insights (Premium): portfolio analytics across more fund data, customization, and **Excel export**.
  • ESG Observatory & education: ESG pages and editorial explain ratings and enable ESG‑specific filters.
  • Underlying holdings search: articles and workflows demonstrate filters for ETFs holding specific stocks (e.g., NVDA/AVGO).
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Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Semrush and Trackinsight both support?

Both platforms cover Data APIs, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Semrush and Trackinsight require subscriptions?

Both Semrush and Trackinsight keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while Trackinsight focuses on web or desktop access.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Trackinsight stands out for Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs., Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages., and Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier..

Keep exploring

Keep exploring

Stay on top of related tools

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Recommended tools

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.