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ETF Insider Review, Pricing, and Features

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ETF Insider

etfinsider.co
Free tier available Starred Tested

ETF Insider is a web-based ETF, mutual fund, and stock portfolio visualization tool for investors who want to see holdings overlap, concentration, correlations, factor exposure, and efficient-frontier style portfolio tradeoffs. It is strongest for diagnosing hidden ETF overlap in U.S.-listed portfolios, with full holdings depth, Excel export, API access, and white-label options gated by Pro or Enterprise plans.

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Pricing

Free • From $14/mo · Enterprise · 3 plans

Free

Basic financial data visualization tier for retail investors with limited portfolio capacity and holdings depth.

Free
Free plan

Pro

Advanced visualization tier for retail and professional investors needing full holdings depth and more storage.

$14/mo
Billed monthly

Enterprise

Financial data platform and visualization layer for professional investors and organizations, with API access and white‑label options.

Contact sales
Custom quote

Key features

  • Visualizations for ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
  • Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
  • Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
  • Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
  • Comparison tools for portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
  • Tools for creating portfolios manually or through CSV import using symbol and quantity fields.
  • Support for saving up to four portfolios on the free tier, with unlimited saved portfolios and full holdings depth on Pro.
  • Sharing tools for portfolio links and export charts or portfolio analytics to image, PDF, or Excel where the plan supports it.
  • Enterprise for financial data API access, custom reports, custom visualizations, integrations, security controls, and white-label presentation workflows.
  • U.S.-listed ETF, mutual fund, and stock coverage; assets not listed in the U.S. and crypto are outside the core scope.
  • ETF Insider is an ETF look-through and portfolio risk tool, not a broker-synced tracker, tax-lot system, or real-time trading platform.

Data partners

SEC EDGAR

Primary source of underlying fund holdings data; FAQ notes most data comes from the SEC EDGAR system and is updated quarterly.

Issuer Websites

Supplementary holdings and fund information manually collected from issuers when not available via EDGAR.

FAQ

Is ETF Insider free?

Not entirely. ETF Insider includes a free tier, but its paid subscription and other options unlock more capacity. Visit the vendor site for current limits and pricing. Enterprise quotes are handled directly with the vendor.

Who is ETF Insider best for?

ETF Insider is built for Retail Traders, Pro Retail, Institutional Investors, Long-term Investors, and Index/Passive Investors. It suits beginner, intermediate, and advanced users.

What platforms and connections does ETF Insider support?

You can use ETF Insider on Web. ETF Insider offers an API.

Which markets does ETF Insider cover?

ETF Insider covers North America. Examples include US. It tracks ETFs, Mutual Funds, and Stocks. Identifiers include Ticker.

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Starred Tools

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Tested Tools

These are tools I've tried and found to be solid, but not standout. Think of them as passing an initial quality screen: worth exploring, though not all will be exceptional.

Added 09/12/2025
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.