VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

View Ahrefs View Interactive Brokers Home My Collections

Head-to-head

Ahrefs vs Interactive Brokers comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Interactive Brokers skips.

Interactive Brokers includes Brokerage, Paper Trading, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Data APIs, Portfolio, Watchlist, Risk Metrics (VaR/ES/Drawdown), Scenario & Stress Tests, Performance Attribution, and Options & Derivatives categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

Interactive Brokers is known for: Single universal account providing access to around 160 markets across 36 countries and 28 currencies., More than 100 order types and algos, including Bracket, OCO, and OCA, with either SMART routing or direct exchange routing., and Market depth (Level II) and full order book views via Trader Workstation (TWS)..

Ahrefs has a free tier, while Interactive Brokers requires a paid plan.

Interactive Brokers offers mobile access, which Ahrefs skips.

Ahrefs

ahrefs.com

Hands-on review

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
API v3 is included with Enterprise plans (with limited test queries available to all users).

Community votes (overall)

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Interactive Brokers

interactivebrokers.co.uk

Editor’s pick Hands-on review

A global, multi-asset direct-access broker with coverage across 160 markets in 36 countries and 28 currencies. Crypto trading and some services vary by region (IBKR Crypto is powered by Paxos or Zero Hash where supported). Client APIs include the Client Portal Web API and TWS API; retail users authenticate via the local Client Portal Gateway, while OAuth2 applies to approved web integrations.

Platforms

Web

Mobile

Desktop

API

Pricing

Other

Quick highlights

Single universal account providing access to around 160 markets across 36 countries and 28 currencies.
More than 100 order types and algos, including Bracket, OCO, and OCA, with either SMART routing or direct exchange routing.
Market depth (Level II) and full order book views via Trader Workstation (TWS).
Advanced options analytics with Greeks, implied volatility curves, and a 3D volatility surface viewer.
Risk Navigator for real-time portfolio risk, Value-at-Risk, and what-if scenario analysis.

Community votes (overall)

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

APIs & SDKs

Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic

Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Interactive Brokers

Distinct strengths include:

Order Book / Level II

Data APIs

Portfolio

Watchlist

Single universal account providing access to around 160 markets across 36 countries and 28 currencies.
More than 100 order types and algos, including Bracket, OCO, and OCA, with either SMART routing or direct exchange routing.
Market depth (Level II) and full order book views via Trader Workstation (TWS).
Advanced options analytics with Greeks, implied volatility curves, and a 3D volatility surface viewer.

Feature-by-feature breakdown

Attribute	Ahrefs	Interactive Brokers
Categories Which research workflows each platform targets	Shared: APIs & SDKs Unique: App & Website Traffic	Shared: APIs & SDKs Unique: Brokerage, Paper Trading, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Data APIs, Portfolio, Watchlist, Risk Metrics (VaR/ES/Drawdown), Scenario & Stress Tests, Performance Attribution, Options & Derivatives
Asset types Supported asset classes and universes	Other	Stocks, ETFs, Options, Futures, Bonds, Mutual Funds, Currencies, Commodities, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, Mobile, Desktop, API
Pricing High-level pricing models	Free, Subscription	Other
Key features Core capabilities called out by each vendor	Unique Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics. Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites. Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above. Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options. API v3 is included with Enterprise plans (with limited test queries available to all users). Enterprise also adds SSO, two-factor authentication, and higher data allowances.	Unique Single universal account providing access to around 160 markets across 36 countries and 28 currencies. More than 100 order types and algos, including Bracket, OCO, and OCA, with either SMART routing or direct exchange routing. Market depth (Level II) and full order book views via Trader Workstation (TWS). Advanced options analytics with Greeks, implied volatility curves, and a 3D volatility surface viewer. Risk Navigator for real-time portfolio risk, Value-at-Risk, and what-if scenario analysis. Portfolio Rebalancer tool to realign or target allocation weights across accounts.
Tested Verified by hands-on testing inside Find My Moat	Yes	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do Ahrefs and Interactive Brokers both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Ahrefs offers a free entry point, while Interactive Brokers requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Interactive Brokers ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Interactive Brokers stands out for Single universal account providing access to around 160 markets across 36 countries and 28 currencies., More than 100 order types and algos, including Bracket, OCO, and OCA, with either SMART routing or direct exchange routing., and Market depth (Level II) and full order book views via Trader Workstation (TWS)..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.