VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Thursday, December 4, 2025

Tool Comparison

Asset Allocation Interactive (AAI) — Research Affiliates vs Google Finance comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Asset Allocation Interactive (AAI) — Research Affiliates adds Correlation, and Valuation Models coverage that Google Finance skips.

Google Finance includes Watchlist, Portfolio, News, Stock Comparison, Financials, ETF Overview, and ETF Holdings categories that Asset Allocation Interactive (AAI) — Research Affiliates omits.

In depth comparison

Asset Allocation Interactive (AAI) — Research Affiliates logo

Asset Allocation Interactive (AAI) — Research Affiliates

interactive.researchaffiliates.com

Editor’s pick Hands-on review

A free interactive platform that publishes Research Affiliates’ capital market expectations each month. You can explore expected returns, correlations, and efficient frontiers across a wide set of asset classes and geographies. Excel downloads are available (though without full time-series) and charts can be exported. All results are model-based, hypothetical, and provided for informational purposes only.

Platforms

Web

Pricing

Free

Quick highlights

  • Two expected-return models: one valuation-driven and one based on yield and growth, with the option to blend them.
  • Interactive Portfolio Builder lets you create, save, and analyze custom portfolios.
  • Coverage spans more than 140 assets and model portfolios, available in six base currencies (USD, EUR, GBP, JPY, AUD, CAD). Expectations are refreshed monthly and remain free to access.
  • Country dashboards provide data for 41 equity markets (22 developed, 19 emerging), including GDP trends, CAPE ratios, and inflation views.
  • Correlation view displays a full heat-map matrix of expected cross-asset relationships.

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Google Finance logo

Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.
  • Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

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Where they differ

Asset Allocation Interactive (AAI) — Research Affiliates

Distinct strengths include:

  • Two expected-return models: one valuation-driven and one based on yield and growth, with the option to blend them.
  • Interactive Portfolio Builder lets you create, save, and analyze custom portfolios.
  • Coverage spans more than 140 assets and model portfolios, available in six base currencies (USD, EUR, GBP, JPY, AUD, CAD). Expectations are refreshed monthly and remain free to access.
  • Country dashboards provide data for 41 equity markets (22 developed, 19 emerging), including GDP trends, CAPE ratios, and inflation views.

Google Finance

Distinct strengths include:

  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.

Feature-by-feature breakdown

AttributeAsset Allocation Interactive (AAI) — Research AffiliatesGoogle Finance
Categories

Which research workflows each platform targets

Shared: Data Visualizations

Unique: Correlation, Valuation Models

Shared: Data Visualizations

Unique: Watchlist, Portfolio, News, Stock Comparison, Financials, ETF Overview, ETF Holdings

Asset types

Supported asset classes and universes

Stocks, Bonds, Commodities, Real Estate

Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web

Pricing

High-level pricing models

Free

Free

Key features

Core capabilities called out by each vendor

Unique

  • Two expected-return models: one valuation-driven and one based on yield and growth, with the option to blend them.
  • Interactive Portfolio Builder lets you create, save, and analyze custom portfolios.
  • Coverage spans more than 140 assets and model portfolios, available in six base currencies (USD, EUR, GBP, JPY, AUD, CAD). Expectations are refreshed monthly and remain free to access.
  • Country dashboards provide data for 41 equity markets (22 developed, 19 emerging), including GDP trends, CAPE ratios, and inflation views.
  • Correlation view displays a full heat-map matrix of expected cross-asset relationships.
  • Efficient frontier visualization shows optimal portfolio mixes on a scatter plot.

Unique

  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.
  • Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.
  • Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).
Tested

Verified by hands-on testing inside Find My Moat

Yes

Yes

Editor pick

Featured inside curated shortlists

Highlighted

Highlighted

Frequently Asked Questions

Which workflows do Asset Allocation Interactive (AAI) — Research Affiliates and Google Finance both support?

Both platforms cover Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Asset Allocation Interactive (AAI) — Research Affiliates and Google Finance require subscriptions?

Both Asset Allocation Interactive (AAI) — Research Affiliates and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Asset Allocation Interactive (AAI) — Research Affiliates and Google Finance?

Both Asset Allocation Interactive (AAI) — Research Affiliates and Google Finance prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Asset Allocation Interactive (AAI) — Research Affiliates differentiates itself with Two expected-return models: one valuation-driven and one based on yield and growth, with the option to blend them., Interactive Portfolio Builder lets you create, save, and analyze custom portfolios., and Coverage spans more than 140 assets and model portfolios, available in six base currencies (USD, EUR, GBP, JPY, AUD, CAD). Expectations are refreshed monthly and remain free to access., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.