VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

ECB Data Portal vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ECB Data Portal adds Central Bank Watcher, Inflation Rates, Interest Rates, GDP, Unemployment Rates, Yield Curves, Real Yields, and Data Visualizations coverage that Semrush skips.

Semrush includes App & Website Traffic, Sheets / Excel Add-ins, and Blogs categories that ECB Data Portal omits.

ECB Data Portal highlights: Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations)., Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic)., and Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint)..

Semrush is known for: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Semrush offers mobile access, which ECB Data Portal skips.

ECB Data Portal logo

ECB Data Portal

data.ecb.europa.eu

Official ECB gateway for euro‑area statistics with an open SDMX 2.1 REST API. The new endpoint is https://data-api.ecb.europa.eu/service/ (replacing the legacy SDW path). Content negotiation supports SDMX‑JSON, CSV, and SDMX‑ML. Charts and tables can be downloaded as CSV/XLS (long & wide), and charts as PNG/PDF/PPT. Typical update cadence is daily to monthly (e.g., reference FX rates around 16:00 CET on working days). ECB advises migrating from the old SDW URL as automatic redirects are planned to end on 1 Oct 2025.

Platforms

Web
API

Pricing

Free

Quick highlights

  • Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations).
  • Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic).
  • Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint).
  • Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par).
  • Revisions/deltas supported (`updatedAfter`) and conditional GET via `If‑Modified‑Since` for efficient sync.

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Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and APIs & SDKs.

Where they differ

ECB Data Portal

Distinct strengths include:

  • Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations).
  • Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic).
  • Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint).
  • Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par).

Semrush

Distinct strengths include:

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

AttributeECB Data PortalSemrush
Categories

Which research workflows each platform targets

Shared: Data APIs, APIs & SDKs

Unique: Central Bank Watcher, Inflation Rates, Interest Rates, GDP, Unemployment Rates, Yield Curves, Real Yields, Data Visualizations

Shared: Data APIs, APIs & SDKs

Unique: App & Website Traffic, Sheets / Excel Add-ins, Blogs

Asset types

Supported asset classes and universes

Bonds, Currencies, Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations).
  • Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic).
  • Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint).
  • Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par).
  • Revisions/deltas supported (`updatedAfter`) and conditional GET via `If‑Modified‑Since` for efficient sync.
  • Yield curve datasets include AAA euro‑area government curves with daily business‑week frequency; additional capital‑market series include real benchmark bond yields.

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do ECB Data Portal and Semrush both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ECB Data Portal and Semrush require subscriptions?

Both ECB Data Portal and Semrush keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while ECB Data Portal focuses on web or desktop access.

What unique strengths set the two platforms apart?

ECB Data Portal differentiates itself with Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations)., Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic)., and Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint)., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.