VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

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Head-to-head

ETF.com vs Investment Masters Class (MastersInvest.com) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, News, IPO, Delisted, and Videos coverage that Investment Masters Class (MastersInvest.com) skips.

Investment Masters Class (MastersInvest.com) includes Blogs, and Playbooks & Case Studies categories that ETF.com omits.

ETF.com highlights: ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

Investment Masters Class (MastersInvest.com) is known for: A library of 100 structured tutorials covering core concepts such as compounding, moats, margin of safety, position sizing, and investment checklists., Regularly updated blog essays distilling insights from legendary investors, CEOs, and business leaders., and The “Masters Bookshelf,” a curated reading list spanning investing, history, psychology, and business classics..

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Pulse highlights trending funds based on flows and performance indicators.

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Investment Masters Class (MastersInvest.com)

mastersinvest.com

A free educational resource offering tutorials, curated reading, and essays on timeless lessons from great investors. Includes a blog and newsletter sign-up. All content is informational and intended to inspire better investing habits — not financial advice.

Platforms

Web

Pricing

Free

Quick highlights

A library of 100 structured tutorials covering core concepts such as compounding, moats, margin of safety, position sizing, and investment checklists.
Regularly updated blog essays distilling insights from legendary investors, CEOs, and business leaders.
The “Masters Bookshelf,” a curated reading list spanning investing, history, psychology, and business classics.
Investor Letters hub linking directly to primary sources like Buffett, Li Lu, and Lindsell Train.
Profiles of notable investors, summarizing their philosophies, strategies, and biggest lessons.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Education, and Newsletters.

Where they differ

ETF.com

Distinct strengths include:

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Investment Masters Class (MastersInvest.com)

Distinct strengths include:

Blogs

Playbooks & Case Studies

A library of 100 structured tutorials covering core concepts such as compounding, moats, margin of safety, position sizing, and investment checklists.
Regularly updated blog essays distilling insights from legendary investors, CEOs, and business leaders.
The “Masters Bookshelf,” a curated reading list spanning investing, history, psychology, and business classics.
Investor Letters hub linking directly to primary sources like Buffett, Li Lu, and Lindsell Train.

Feature-by-feature breakdown

Attribute	ETF.com	Investment Masters Class (MastersInvest.com)
Categories Which research workflows each platform targets	Shared: Education, Newsletters Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, News, IPO, Delisted, Videos	Shared: Education, Newsletters Unique: Blogs, Playbooks & Case Studies
Asset types Supported asset classes and universes	ETFs	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account. ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics. Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period. Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it. ETF Pulse highlights trending funds based on flows and performance indicators. Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.	Unique A library of 100 structured tutorials covering core concepts such as compounding, moats, margin of safety, position sizing, and investment checklists. Regularly updated blog essays distilling insights from legendary investors, CEOs, and business leaders. The “Masters Bookshelf,” a curated reading list spanning investing, history, psychology, and business classics. Investor Letters hub linking directly to primary sources like Buffett, Li Lu, and Lindsell Train. Profiles of notable investors, summarizing their philosophies, strategies, and biggest lessons. Free email subscription (“ENROL”) to receive blog posts, book reviews, and thematic insights.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF.com and Investment Masters Class (MastersInvest.com) both support?

Both platforms cover Education, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and Investment Masters Class (MastersInvest.com) require subscriptions?

Both ETF.com and Investment Masters Class (MastersInvest.com) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF.com and Investment Masters Class (MastersInvest.com)?

Both ETF.com and Investment Masters Class (MastersInvest.com) prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas Investment Masters Class (MastersInvest.com) stands out for A library of 100 structured tutorials covering core concepts such as compounding, moats, margin of safety, position sizing, and investment checklists., Regularly updated blog essays distilling insights from legendary investors, CEOs, and business leaders., and The “Masters Bookshelf,” a curated reading list spanning investing, history, psychology, and business classics..

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