VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Google Trends vs Yahoo Finance comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Trends adds Newsletters coverage that Yahoo Finance skips.

Yahoo Finance includes Screeners, Watchlist, Portfolio, Alerts, Calendar, Financials, Analyst Recommendations, Analyst Price Targets, ETF Overview, ETF Holdings, ETF Performance, Options, Dividends, Splits, and Education categories that Google Trends omits.

Google Trends highlights: Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

Yahoo Finance is known for: Free plan with optional Silver and Gold subscriptions that unlock advanced features and research., Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free., and Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data..

Yahoo Finance offers mobile access, which Google Trends skips.

Google Trends logo

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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Yahoo Finance logo

Yahoo Finance

finance.yahoo.com

Hands-on review

One of the most widely used finance portals, offering global market coverage, news, screeners, and portfolio tools. A free plan provides core features, while paid Silver and Gold tiers add extras such as research, enhanced filters, and historical data downloads. Real-time vs delayed quotes vary by exchange, and mobile apps support price alerts and personalized news.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Free plan with optional Silver and Gold subscriptions that unlock advanced features and research.
  • Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free.
  • Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data.
  • Interactive full-screen charts with dozens of technical indicators and extended-hours toggles.
  • Equity, ETF, and mutual fund screeners with hundreds of filters; Plus tiers add premium filters such as Morningstar ratings.

Community votes (overall)

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data Visualizations, and News.

Where they differ

Google Trends

Distinct strengths include:

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.

Yahoo Finance

Distinct strengths include:

  • Free plan with optional Silver and Gold subscriptions that unlock advanced features and research.
  • Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free.
  • Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data.
  • Interactive full-screen charts with dozens of technical indicators and extended-hours toggles.

Feature-by-feature breakdown

AttributeGoogle TrendsYahoo Finance
Categories

Which research workflows each platform targets

Shared: Data Visualizations, News

Unique: Newsletters

Shared: Data Visualizations, News

Unique: Screeners, Watchlist, Portfolio, Alerts, Calendar, Financials, Analyst Recommendations, Analyst Price Targets, ETF Overview, ETF Holdings, ETF Performance, Options, Dividends, Splits, Education

Asset types

Supported asset classes and universes

Other

Stocks, ETFs, Mutual Funds, Options, Futures, Commodities, Currencies, Cryptos, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, Mobile

Pricing

High-level pricing models

Free

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.
  • Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.

Unique

  • Free plan with optional Silver and Gold subscriptions that unlock advanced features and research.
  • Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free.
  • Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data.
  • Interactive full-screen charts with dozens of technical indicators and extended-hours toggles.
  • Equity, ETF, and mutual fund screeners with hundreds of filters; Plus tiers add premium filters such as Morningstar ratings.
  • Portfolio tracking with editable lots and transaction history; certain brokerages can be linked for automatic holdings sync.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Google Trends and Yahoo Finance both support?

Both platforms cover Data Visualizations, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Trends and Yahoo Finance require subscriptions?

Both Google Trends and Yahoo Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Yahoo Finance ships a dedicated mobile experience, while Google Trends focuses on web or desktop access.

What unique strengths set the two platforms apart?

Google Trends differentiates itself with Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)., whereas Yahoo Finance stands out for Free plan with optional Silver and Gold subscriptions that unlock advanced features and research., Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free., and Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.