VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

View SemrushView TracklyBack to Home

Head-to-head

Semrush vs Trackly comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds App & Website Traffic, Data APIs, Sheets / Excel Add-ins, and Blogs coverage that Trackly skips.

Trackly includes Alerts, Regulatory Filings Monitoring, and Webhooks categories that Semrush omits.

Semrush highlights: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Trackly is known for: Visual change summaries in email (diff highlights) with interactive compare UI., Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc., and Track just part of a page using a CSS selector (partial‑section monitoring)..

Semrush ships a mobile app. Trackly is web/desktop only.

Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Trackly logo

Trackly

trackly.io

Website & PDF change‑detection for business users (legal, banking, competitive intel). Features include visual diffs in email, partial‑page CSS selection, noise filtering (“Ignore small changes”), hourly/daily/weekly schedules, bulk CSV/Excel import, team workflows, and enterprise‑grade unblocking. An authenticated REST API and change‑notification webhook are available on paid plans/enterprise. Not a finance‑data provider per se; commonly used to watch IR pages, regulators, central banks, fee/terms pages, and other sources relevant to investing workflows. Pricing shows 30‑day trial and a free plan (3 tracks). Enterprise starts “from $229/mo” (annual) with 10 seats; support articles mention up to ~2,000–5,000+ tracks depending on quote. No native broker/data integrations disclosed.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Visual change summaries in email (diff highlights) with interactive compare UI.
  • Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc.
  • Track just part of a page using a CSS selector (partial‑section monitoring).
  • Schedules: hourly, daily, or weekly checks; multiple recipients per track.
  • Bulk import (CSV/Excel) and assisted onboarding for large lists.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Semrush

Distinct strengths include:

App & Website Traffic
Data APIs
Sheets / Excel Add-ins
Blogs
  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Trackly

Distinct strengths include:

Alerts
Regulatory Filings Monitoring
Webhooks
  • Visual change summaries in email (diff highlights) with interactive compare UI.
  • Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc.
  • Track just part of a page using a CSS selector (partial‑section monitoring).
  • Schedules: hourly, daily, or weekly checks; multiple recipients per track.

Feature-by-feature breakdown

AttributeSemrushTrackly
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic, Data APIs, Sheets / Excel Add-ins, Blogs

Shared: APIs & SDKs

Unique: Alerts, Regulatory Filings Monitoring, Webhooks

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.

Unique

  • Visual change summaries in email (diff highlights) with interactive compare UI.
  • Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc.
  • Track just part of a page using a CSS selector (partial‑section monitoring).
  • Schedules: hourly, daily, or weekly checks; multiple recipients per track.
  • Bulk import (CSV/Excel) and assisted onboarding for large lists.
  • Best‑in‑class PDF monitoring tuned for large, text‑heavy legal/financial docs.
Tested

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Semrush and Trackly both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Semrush and Trackly require subscriptions?

Both Semrush and Trackly keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while Trackly focuses on web or desktop access.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Trackly stands out for Visual change summaries in email (diff highlights) with interactive compare UI., Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc., and Track just part of a page using a CSS selector (partial‑section monitoring)..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.