WIDE MOAT STOCKS COMPARISON

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Stock Comparison

Kao Corporation vs Unicharm Corporation

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Kao Corporation

4452 · Tokyo Stock Exchange

Market cap (USD)$20.2B
Gross margin (TTM)38.6%
Operating margin (TTM)10.2%
Net margin (TTM)7.8%
SectorConsumer
IndustryHousehold & Personal Products
CountryJP
Data as of2026-08-23
Moat score
46/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Kao Corporation's moat claims, evidence, and risks.

View 4452 analysis

Unicharm Corporation

8113 · Tokyo Stock Exchange

Market cap (USD)$10.7B
Gross margin (TTM)38.6%
Operating margin (TTM)12.1%
Net margin (TTM)6.7%
SectorConsumer
IndustryHousehold & Personal Products
CountryJP
Data as of2026-08-23
Moat score
52/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Unicharm Corporation's moat claims, evidence, and risks.

View 8113 analysis

Comparison highlights

  • Moat score gap: Unicharm Corporation leads (52 / 100 vs 46 / 100 for Kao Corporation).
  • Segment focus: Kao Corporation has 5 segments (31% in Hygiene Living Care Business); Unicharm Corporation has 5 segments.
  • Moat breadth: Kao Corporation has 2 moat types across 2 domains; Unicharm Corporation has 1 across 1.

Primary market context

Kao Corporation

Hygiene Living Care Business

Market

Household & fabric care and sanitary consumer packaged goods

Geography

Japan and Asia (with select global brands)

Customer

Consumers (retail)

Role

Branded manufacturer

Revenue share

31%

Unicharm Corporation

Baby and Child Care Products

Market

Disposable baby diapers and baby wipes

Geography

Japan, Asia, Middle East, and selected other markets

Customer

Consumers (parents/caregivers)

Role

Branded manufacturer

Side-by-side metrics

Kao Corporation
Unicharm Corporation
Ticker / Exchange
4452 - Tokyo Stock Exchange
8113 - Tokyo Stock Exchange
Market cap (USD)
$20.2B
$10.7B
Gross margin (TTM)
38.6%
38.6%
Operating margin (TTM)
10.2%
12.1%
Net margin (TTM)
7.8%
6.7%
Sector
Consumer
Consumer
Industry
Household & Personal Products
Household & Personal Products
HQ country
JP
JP
Primary segment
Hygiene Living Care Business
Baby and Child Care Products
Market structure
Oligopoly
Oligopoly
Market share
n/a
35%-84% (reported)
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
46 / 100
52 / 100
Moat domains
Demand, Supply
Demand
Last update
2026-09-05
2026-09-05

Moat coverage

Shared moat types

Brand Trust

Kao Corporation strengths

Capex Knowhow Scale

Unicharm Corporation strengths

No unique moat types yet.

Segment mix

Kao Corporation segments

Full profile >

Hygiene Living Care Business

Oligopoly

31%

Health Beauty Care Business

Competitive

26.2%

Cosmetics Business

Competitive

15%

Business Connected Business

Competitive

2.2%

Chemical Business

Competitive

25.5%

Unicharm Corporation segments

Full profile >

Baby and Child Care Products

Oligopoly

n/a

Feminine Care Products

Oligopoly

n/a

Wellness Care Products (Adult Incontinence)

Oligopoly

n/a

Pet Care Products

Competitive

n/a

Industrial Materials and Other Businesses

Competitive

n/a

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.