INVESTING TOOLS STATISTICS & PRICING BENCHMARKS
VOL. XCIV, NO. 247
August 4, 2026
Updated August 4, 2026 · 360 tools · 121 categories
The State of Investing Tools
What stock research actually costs: pricing benchmarks, free tiers, and the AI premium across the tools investors use.
Every figure on this page is computed from the Find My Moat dataset of 360 curated stock research and investing tools; nothing is estimated or sampled. The numbers refresh as the dataset changes, so what you are reading is the current state of the market for investing software, not a snapshot from last year.
$20.83/mo
Median entry price
159 tools with verified pricing
$84.37/mo
Full research stack
Screener + financials + portfolio + news
80%
Free tier
288 of 360 tools
79%
No card needed
Free tier without a credit card
17%
AI features
31 tools offer AI chat
14 days
Median free trial
68 tools advertise a trial
Key Findings
- The median paid tool starts at $20.83/mo across 159 verified tools.
- A four-tool research stack costs $84.37/mo at median prices, about $1010/yr.
- 80% of tools offer a permanent free tier, and 79% let you start without a credit card.
- 17% of tools ship AI research features, and 9% offer an AI chat assistant.
- AI tools carry a 20% premium at the median: $24.96/mo versus $20.83/mo without AI.
- The median free trial runs 14 days, offered by 68 tools.
“Half of all paid investing tools cost between $10.00 and $39.00 a month.”
What Paid Investing Tools Cost
Entry price is the cheapest paid base subscription for each tool, normalized to US dollars per month. Add-ons and trial-only plans are excluded.
is the median across 159 tools with verified pricing. Half fall between $10.00 and $39.00, and the average is $39.63.
Worked example · a full research stack
Covering the four core research jobs with one median-priced paid tool each comes to $84.37/mo, roughly $1012 per year. Many tools cover several of these jobs at once, so a real stack is often cheaper.
Price Ranges by Category
The 25th and 75th percentile columns bracket the middle half of entry prices in each category; the bar on the right plots that band with a tick at the median. Only categories with at least 15 priced tools are shown.
Access, AI & Platforms
How the 360 tools are offered: what you can use without paying, what the AI wave costs, and where the tools run.
How access narrows
Most of this market is open before you pay anything. Four in five tools keep a permanent free tier rather than a countdown trial, and 79% let you start without handing over a card.
AI is now priced in. 17% of tools ship AI research features and 9% include a chat assistant. Those tools run $24.96/mo at the median against $20.83 for everything else, a 20% premium.
Almost everything lives in the browser. 97% of tools run on the web, while 39% ship mobile, 34% ship api, 11% ship desktop.
Methodology
DatasetFind My Moat maintains a catalogue of 360 investing tools: screeners, research platforms, portfolio trackers, data APIs, news services, and more. Entries are compiled through AI-assisted discovery and then reviewed, edited, and organized by hand, and every price is recorded against a cited vendor source: a pricing page, support document, or app store listing. Tools are added and updated continuously, and 100% of records were added or updated within the last 12 months. Discontinued tools are archived and excluded from all figures.
PricingFigures use the cheapest paid base subscription plan per tool, normalized to US dollars per month, with annual plans converted to monthly equivalents. Add-on plans, one-time purchases, and trial-only plans are excluded, as are tools with contact-only pricing. 159 tools meet these criteria. Category figures are only reported for categories with at least 15 priced tools. The research stack figure sums the median entry price of the screener, financials, portfolio, and news categories; it is a benchmark, not a recommendation.
DefinitionsA free tier means permanent free access, however limited; tools whose only free access is a time-limited trial are not counted. AI adoption counts tools with at least one AI research or AI chat capability in their category tags, and the AI premium compares median entry prices between tools with and without those tags. Free trial length uses the longest advertised trial per tool.
Updates & citationFigures recompute as the dataset changes; this page was last generated on August 4, 2026. To cite these statistics, link to this page and mention Find My Moat. For questions, corrections, or the underlying data, use the feedback button in the bottom right corner or start from the full tools directory.
Found a number worth quoting? Cite it with a link and help other investors find the data.
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.