VOL. XCIV, NO. 247
FOUNDING SPONSOR PROGRAM
For investing-tool makers and financial brands
Put your tool in front of investors the moment they choose one
Readers land on our comparison, alternatives, and tool pages already deciding what to try. Your product becomes the only ad they see there, written and tested by us, for one flat monthly rate.
Two minutes to apply · no payment now · replies within 7 business days
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Voted #1 investing tool
A sponsor ad as readers see it: mid-content, styled like the editorial around it, labeled, and the only ad on the page. Yours is drafted the same way.
Is this for you?
A good fit
- Screeners, portfolio trackers, research terminals, alert services, brokers with a research product, and data providers sold to self-directed investors
- A free plan, trial, or discount a reader can start the same day, without a sales call
- A landing page and a way to count the visitors we send, such as a referral or UTM link, so the monthly report means something to you
- You already pay Google or Meta for clicks from these readers, or you stopped because of the cost
- A monthly budget you can approve yourself, or with one other person
- You want to be live this month or this quarter, not exploring for next year
Not a fit
- Guaranteed-return claims, signal sellers, copy-trading pitches, or anything we would not show our own readers
- Products that need a demo or a sales call before a reader can try them
- Consumer products outside investing, whatever the budget: readers here are choosing investing tools
- Ad networks or agencies looking to fill the slot with rotating banners. One advertiser, one placement, written for the page
- A quote to benchmark other channels, with no plan to run this quarter
- Discount-only requests, which belong on the free deals page instead
On the line? Apply anyway and say so in the notes. We tell you within the reply whether the fit is wrong, and we do not charge to find out.
Two minutes · no payment now · replies within 7 business days
The math advertisers actually care about
Google Ads today
Founding slot
- Price
- Per click, for as long as the campaign runs
- One flat rate, every click included
- Who sees the ad
- Anyone who typed a related keyword
- Readers mid-decision on investing pages
- Other ads on the page
- Other advertisers bidding on the same keywords
- None, you are the only ad
- Setup
- Campaigns, keywords, bids, and ongoing optimization
- Approve a draft we write for you
- Creative
- You write it, you test it, you refresh it
- We write variants, test them, and keep the winners
- Time to live
- Once your campaign is built and approved
- Days after approval
- Commitment
- Spend stops, traffic stops
- A month or a quarter, no contract
- Reporting
- Campaign reports in the Google Ads dashboard
- Raw viewable impressions and clicks from our own analytics, every month
- Guarantee
- None, you pay per click whatever happens
- A minimum number of clicks, or it runs free until you get them
What a founding slot includes
The only ad on the page
One advertiser per placement. No ad networks, no rotating banners. Your ad is styled like the rest of the page, labeled as sponsored, and placed mid-content where readers are reading. A taken placement stays taken until that sponsor leaves.
Your ad, written for the page
Send us your URL. We draft the headline, blurb, and call to action to match the page it sits on, then test variants against each other. You approve before anything runs.
Tested by hand, better every month
We write several variants of your ad, split the traffic between them, and keep the ones readers click. Each month the weakest variant is replaced by a new one. Your ad does not go stale; it improves while it runs.
Live within days of approval
No keyword bidding, no campaign setup. Approve the draft and it runs on your placement.
Honest numbers every month
A plain report of viewable impressions and clicks from our own first-party analytics. An impression counts only when the ad is actually on screen. Clicks are unsampled.
Flat rate, guaranteed clicks
One price per month or quarter, unlimited clicks, and a minimum number of clicks written into every term. If your ad falls short, it keeps running free until it gets there. Renew at term end if the numbers work, walk away if they do not.
Two minutes · no payment now · replies within 7 business days
Where your ad can appear
Choosing between two tools
Comparison pages
Readers weighing two products against each other, minutes from a signup.
Ready to switch
Alternatives pages
Readers who have decided to leave a tool and are choosing where to go.
Evaluating one product
Tool profiles
Readers checking a single product's pricing, features, and fit.
Browsing a category
Directory and category pages
Readers scanning every tool of one kind before they shortlist.
Researching stocks
Stock research pages
Readers working through moat stocks, rankings, short interest, and curated lists.
Open any example to see the sponsored spot in place. Tell us where you want to appear in the form, or ask us to recommend a placement from what your product does and who reads each page.
Price and terms
One flat monthly rate
The founding rate is set from what each placement delivers. We share it with applicants whose product fits, together with the guaranteed minimum clicks for the term. Book a month or a quarter. No setup fee, no contract, no minimum term beyond the one you book. Founding sponsors keep first claim on their placement and first right to renew.
The minimum-clicks guarantee
Every term you book names a minimum number of clicks. If your ad does not reach it, the slot keeps running free until it does. You pay for a result, not for a placement.
Two minutes · no payment now · replies within 7 business days
How it works
Apply in two minutes
Tell us your product, where you want to appear, your budget range, and when you want to be live. We reply within 7 business days.
We review it by hand
We read every application and reply within 7 business days. If your product fits our readers, we tell you what comes next and when a placement can open for you.
Go live when a placement opens
You approve the draft ad, it runs within days, and we test variants against each other and keep the winners. Every month you get the raw impression and click counts, and you decide at term end whether to renew.
Questions sponsors ask
- Why is the price not on this page?
- Because we price each placement from what it actually delivers, not from a rate sheet, and the founding rate depends on which placements you want. We share it with applicants whose product fits, when a placement is ready to open. It is a flat monthly number, and it is low.
- What happens if the clicks do not come?
- Every term states a minimum number of clicks. We count them with our own analytics, one by one, and you see the same counts. If the ad ends the term below the minimum, it keeps running at no charge until it reaches it. You never pay twice for the same clicks.
- Can I sponsor one placement instead of a bundle?
- Yes. Tell us where you want to appear in the form. Bundles and single placements are both possible, and founding sponsors get first claim on whichever they pick.
- Do I need to send you creative?
- No. Send your URL and, if you like, the offer you want to push. We write the variants, you approve them, and we run the test. If you have a house style or claims we must not make, tell us in the notes and we work inside them.
- My tool is not listed on Find My Moat yet. Can I still apply?
- Yes. A listing is not required. We review the product first, and we only run tools we would show our own readers.
- How do you count impressions and clicks?
- An impression counts only when the ad has actually been on screen. Clicks are recorded one by one, never sampled. Both come from our own analytics, not from a third-party pixel, and you get the raw counts.
- What if I only want to run a discount?
- Submit it on the investing tool deals page. Deals are reviewed by hand and listed for free next to your tool profile. Submit a deal.
Two minutes · no payment now · replies within 7 business days
★ Founding slot application ★
Tell us what you sell and what a customer is worth
Four short steps on need, budget, authority, and timing. They tell us what you need and whether we can help. No payment now, and no obligation on either side.
Prefer email? support@findmymoat.com
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.