VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, December 3, 2025

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Tool Comparison

Google Finance vs Zacks (Zacks.com) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Finance adds Stock Comparison, Data Visualizations, and Financials coverage that Zacks (Zacks.com) skips.

Zacks (Zacks.com) includes Screeners, ETF Screeners, Calendar, Alerts, Scores, Analyst Forecasts, Analyst Price Targets, ETF Performance, and Transcripts categories that Google Finance omits.

Zacks (Zacks.com) offers mobile access, which Google Finance skips.

In depth comparison

Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.
Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

Community votes (overall)

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Zacks (Zacks.com)

zacks.com

Hands-on review

Equity and fund research platform best known for the Zacks Rank system, Style Scores, and detailed earnings analysis. Free users get access to basic screeners and research pages, while Premium unlocks the full #1 Rank list, Equity Research Reports, and 45+ premium screens. The Earnings ESP filter is exclusive to Premium, and Zacks Ultimate bundles all of the firm’s private portfolios. The mobile app includes subscriber alerts and real-time ECN quotes.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages.
Style Scores across Value, Growth, and Momentum factors.
Stock, ETF, and mutual fund screeners with hundreds of filters.
Per-ticker pages with analyst forecasts, price targets, and earnings estimates.
Unique Price-Consensus-EPS Surprise charts that map historical estimate accuracy and surprises.

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Where they differ

Google Finance

Distinct strengths include:

Stock Comparison Data Visualizations Financials

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.

Zacks (Zacks.com)

Distinct strengths include:

Screeners ETF Screeners Calendar Alerts Scores Analyst Forecasts Analyst Price Targets ETF Performance

Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages.
Style Scores across Value, Growth, and Momentum factors.
Stock, ETF, and mutual fund screeners with hundreds of filters.
Per-ticker pages with analyst forecasts, price targets, and earnings estimates.

Feature-by-feature breakdown

Attribute	Google Finance	Zacks (Zacks.com)
Categories Which research workflows each platform targets	Shared: Watchlist, Portfolio, News, ETF Overview, ETF Holdings Unique: Stock Comparison, Data Visualizations, Financials	Shared: Watchlist, Portfolio, News, ETF Overview, ETF Holdings Unique: Screeners, ETF Screeners, Calendar, Alerts, Scores, Analyst Forecasts, Analyst Price Targets, ETF Performance, Transcripts
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds	Stocks, ETFs, Mutual Funds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, Mobile
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols. Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency. Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR). Interactive charts, quotes, and aggregated financial news across global markets. Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day. Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).	Unique Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages. Style Scores across Value, Growth, and Momentum factors. Stock, ETF, and mutual fund screeners with hundreds of filters. Per-ticker pages with analyst forecasts, price targets, and earnings estimates. Unique Price-Consensus-EPS Surprise charts that map historical estimate accuracy and surprises. Earnings Calendar with upcoming and historical quarterly results.
Tested Verified by hands-on testing inside Find My Moat	Yes	Yes
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do Google Finance and Zacks (Zacks.com) both support?

Both platforms cover Watchlist, Portfolio, News, ETF Overview, and ETF Holdings workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Finance and Zacks (Zacks.com) require subscriptions?

Both Google Finance and Zacks (Zacks.com) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Zacks (Zacks.com) ships a dedicated mobile experience, while Google Finance focuses on web or desktop access.

What unique strengths set the two platforms apart?

Google Finance differentiates itself with Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)., whereas Zacks (Zacks.com) stands out for Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages., Style Scores across Value, Growth, and Momentum factors., and Stock, ETF, and mutual fund screeners with hundreds of filters..

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