BEST INVESTING TOOLS COMPARISON

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Checked Aug 23 to Sep 24, 2026

Tool Comparison

ORTEX vs Semrush

ORTEX

TestedMost versatile pick
Review & pricing
Paid from
$39/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want the cheaper way in: plans start at $39/mo instead of $139/mo
  • Delayed quotes won't cut it; you need real-time data
  • You want short interest, insider data, and quant.
Paid from
$139/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want app & website traffic and sheets / excel add-ins.
Most versatile pick

Start here

ORTEX logo

ORTEX

public.ortex.comTested

Free • From $39/mo · Web · Mobile · API

  • You want the cheaper way in: plans start at $39/mo instead of $139/mo
  • Delayed quotes won't cut it; you need real-time data
  • You want short interest, insider data, and quant.

Pick Semrush instead if

Semrush logo

Semrush

semrush.com

Free • From $139/mo · Web · Mobile · API

  • You want app & website traffic and sheets / excel add-ins.

Skip both if: Neither one clicks with how you research; there are strong third options.

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Our take

The bottom line

ORTEX and Semrush cover a lot of the same ground (2 shared categories, APIs & data feeds and blogs), so for the basics you won't go far wrong with either. ORTEX simply does more: 16 categories to Semrush's 4, including short interest, insider data, and quant. Semrush counters by keeping things simpler.

What readers say

ORTEX

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Semrush

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Key differences at a glance

Cheaper paid plan
ORTEX$39/mo vs $139/mo
Free trial
Semrush7 days
Broader coverage
ORTEX16 vs 4 categories
Real-time data
ORTEX
Free plan
Both
See the full side-by-side table
ORTEX logo

What ORTEX does best

  1. Monitor short interest and securities-lending conditions with utilization, cost to borrow, shares on loan, and percentage of free float on loan.
  2. Comparison tools for lending-based short-interest estimates with official U.S. exchange-reported short interest and European flagged-short disclosures.
  3. Tracking intraday and real-time estimates from ORTEX lender and broker data pools where plan access supports those views.
  4. Research coverage for options activity and flow signals using OPRA-sourced options data, with OPRA terms required before access.
  5. Rule-based Short Squeeze, EPS, RSI, MACD, and Company Events signals with historical performance shown beside each trigger.
Semrush logo

What Semrush does best

  1. Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
  2. Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
  3. The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
  4. Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
  5. Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.

Side by side

Attribute
Pricing & plans
Starting price
Free • From $39/mo
Free • From $139/mo
Free tier
Yes
Yes
Free trial
—
7 days
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
Yes
Yes
Broker sync
No
—
Integrations
Microsoft Excel (Add-in), Python SDK +1 more
Google Analytics, Google Search Console +1 more
Coverage & data
Asset types
StocksETFsOptionsCurrencies
Other
Data freshness
Real-timeEnd of Day
Not specified
Data granularity
MinuteEOD
Not specified
Export formats
CSV
CSVExcelPDFJSON

Pricing comparison

Tier
ORTEXCheaper start
Free plan
Free
Free
Entry paid plan
$39/mo“Basic Annual”
$139/mo“SEO”
Tier 2
$49/mo“Basic Monthly”
$199/mo“Starter”
Tier 3
$99/mo“Advanced Annual”
$299/mo“Pro+”
Tier 4
$149/mo“Advanced Monthly”
$549/mo“Advanced”
Tier 5
$49/mo“API Trader”
—
Tier 6
$149/mo“API Quant”
—
Top plan
$499/mo“API Developer”
—
Custom / enterprise
Contact sales“API Enterprise”
Contact sales“Enterprise”
Free trial
—
7 days

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of ORTEX and Semrush
Attribute
ORTEX logo
ORTEX
Semrush logo
Semrush
Pricing & plans
Starting price
Free • From $39/moFree • From $139/mo
Free tier
YesYes
Free trial
—7 days
Plan limits
6 limits: API Trader: rate limit: 1 req/s, API Trader: scope: Single-stock APIs +4 more8 limits: SEO: websites: 5, SEO: tracked keywords daily: 500 +6 more
Platforms & access
Web app
YesYes
Mobile app
YesYes
API access
YesYes
Broker sync
No—
Integrations
Microsoft Excel (Add-in), Python SDK +1 moreGoogle Analytics, Google Search Console +1 more
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
——
Categories covered
164
Regions
North America, Europe, APACNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
3 signals: Latency: Real-time and End of Day, Granularity: Minute and EOD +1 more—
Capabilities
4 signals: Universe builder, Multi-leg options +2 more—
Security
—Data residency: US and SSO: SAML
Try itVisit ORTEXVisit Semrush

Standout features

The best features of ORTEX and Semrush.
Show
ORTEX logo

What ORTEX does best

  1. Monitor short interest and securities-lending conditions with utilization, cost to borrow, shares on loan, and percentage of free float on loan.
  2. Comparison tools for lending-based short-interest estimates with official U.S. exchange-reported short interest and European flagged-short disclosures.
  3. Tracking intraday and real-time estimates from ORTEX lender and broker data pools where plan access supports those views.
  4. Research coverage for options activity and flow signals using OPRA-sourced options data, with OPRA terms required before access.
  5. Rule-based Short Squeeze, EPS, RSI, MACD, and Company Events signals with historical performance shown beside each trigger.
Semrush logo

What Semrush does best

  1. Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
  2. Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
  3. The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
  4. Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
  5. Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.

All details

Every attribute we track for ORTEX and Semrush.
Show
Attribute
ORTEX logo
ORTEX
Semrush logo
Semrush
Coverage & fit
Asset types
StocksETFsOptionsCurrencies
Other
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPAC
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
Identifiers: Ticker
Not specified
Data
Data freshness
Real-timeEnd of Day
Not specified
Data granularity
MinuteEOD
Not specified
Access & integrations
API protocols
REST
REST
API auth & delivery
Auth: APIKeySDKs: Python
Auth: APIKey and OAuth2
Integrations
Microsoft Excel (Add-in)Python SDKMCP
Google AnalyticsGoogle Search ConsoleGoogle Sheets
Export formats
CSV
CSVExcelPDFJSON
Plans & trust
Security & compliance
Not specified
Data residency: USSSO: SAML
Capability signals
Universe builderMulti-leg optionsGreeksEarnings vol edge
Not specified
Vendor & support
Ortex Technologies LimitedCountry: United KingdomSupport: Email and Phone
Semrush Inc.Country: United StatesSupport: Email
Curation ratings
Methodology 4/5Reliability 4/5UX 4/5
Methodology 4/5Reliability 4/5UX 4/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of ORTEX and Semrush
Tier
ORTEX logo
ORTEXCheaper start
Semrush logo
Semrush
Free plan
Free
Free
Entry paid plan
$39/mo“Basic Annual”
$139/mo“SEO”websites: 5 · tracked keywords daily: 500
Tier 2
$49/mo“Basic Monthly”
$199/mo“Starter”websites: 5 · tracked keywords daily: 500 · +1 more
Tier 3
$99/mo“Advanced Annual”
$299/mo“Pro+”websites: 15 · tracked keywords daily: 1,500 · +1 more
Tier 4
$149/mo“Advanced Monthly”
$549/mo“Advanced”
Tier 5
$49/mo“API Trader”rate limit: 1 req/s · scope: Single-stock APIs
—
Tier 6
$149/mo“API Quant”rate limit: 5 req/s · scope: All APIs including bulk endpoints
—
Top plan
$499/mo“API Developer”rate limit: 50 req/s · scope: All APIs including bulk endpoints
—
Custom / enterprise
Contact sales“API Enterprise”
Contact sales“Enterprise”
Free trial—7 days

Questions we keep getting

What's the difference between ORTEX and Semrush?

ORTEX leans toward short interest, insider data, and quant, while Semrush puts more weight on app & website traffic, APIs & data feeds, and sheets / excel add-ins. They overlap in 2 categories, so for most people it comes down to workflow preference and price.

How much do ORTEX and Semrush cost?

Good news: both ORTEX and Semrush have free plans, so you can run them side by side and only pay if you hit a wall.

Do ORTEX and Semrush have APIs?

Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.

Should I choose ORTEX or Semrush?

It depends on what you're after. Pick ORTEX if short interest and insider data matter to you; go with Semrush if you'd rather have app & website traffic and sheets / excel add-ins. And if you only need the basics both share, let price decide.

What asset classes do ORTEX and Semrush cover?

ORTEX covers stocks, ETFs, and options. Semrush covers other.

Does ORTEX or Semrush have real-time data?

ORTEX offers real-time data, which matters if you trade actively. Semrush runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.

Can I export data from ORTEX and Semrush?

Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.

Which has a better stock screener: ORTEX or Semrush?

ORTEX has a stock screener for surfacing ideas; Semrush doesn't, and focuses its energy elsewhere.

Feedback

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.