★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked July 17, 2026
Tool Comparison
BMO InvestorLine vs E*TRADE from Morgan Stanley
Pick BMO InvestorLine if
BMO InvestorLine
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Pick E*TRADE from Morgan Stanley if
E*TRADE from Morgan Stanley
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile · Desktop
- You care about advanced order types, something BMO InvestorLine doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
BMO InvestorLine and E*TRADE from Morgan Stanley cover a lot of the same ground (5 shared categories, including brokerage, portfolio, and watchlist), so for the basics you won't go far wrong with either. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
BMO InvestorLine
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E*TRADE from Morgan Stanley
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See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | No | No |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | Yes | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 5 | 6 |
Regions | North America | North America |
| Try it | Visit BMO InvestorLine | Visit E*TRADE from Morgan Stanley |
Where each one shines
What BMO InvestorLine and E*TRADE from Morgan Stanley each do best.ShowHide
Where each one shines
What BMO InvestorLine and E*TRADE from Morgan Stanley each do best.What BMO InvestorLine does best
- Canadian and U.S. stocks and ETFs with standard and active pricing.
- More than 100 selected ETFs eligible for conditional $0 commissions.
- Options, mutual funds, bonds, GICs, CDRs and IPO access.
- CAD and USD non-registered and major Canadian registered accounts.
- BMO bank transfers, external bill payments and account transfers.
What E*TRADE from Morgan Stanley does best
- Self-directed taxable, IRA, custodial, education, trust, estate, and eligible business accounts.
- E*TRADE and Power E*TRADE web, desktop, and mobile trading workflows.
- Stocks, ETFs, options, mutual funds, bonds, CDs, and selected fractional listed securities.
- ACH, wire, check, direct-deposit, and brokerage-transfer funding methods.
- Default FDIC Bank Deposit Program sweep with tiered variable APY.
Every detail we compared
Every tracked attribute for BMO InvestorLine and E*TRADE from Morgan Stanley, side by side.ShowHide
Every detail we compared
Every tracked attribute for BMO InvestorLine and E*TRADE from Morgan Stanley, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsMutual FundsBonds | StocksETFsOptionsBondsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | North America |
Coverage details | Countries: CAIdentifiers: Ticker and CUSIP | Identifiers: Ticker and CUSIP |
| Access & integrations | ||
Export formats | CSVPDF | CSVPDF |
| Plans & trust | ||
Vendor & support | BMO InvestorLine Inc.Country: CanadaSupport: Phone and Chat | Morgan Stanley Smith Barney LLCCountry: United StatesSupport: Phone |
Green tags are exclusive to that tool in this comparison.
Questions we keep getting
What's the difference between BMO InvestorLine and E*TRADE from Morgan Stanley?
BMO InvestorLine leans toward brokerage, portfolio, and watchlist, while E*TRADE from Morgan Stanley puts more weight on brokerage, portfolio, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do BMO InvestorLine and E*TRADE from Morgan Stanley cost?
Neither has a free plan; you'll need a paid subscription for the full feature set of either. Check each tool's current plan details before buying.
Should I choose BMO InvestorLine or E*TRADE from Morgan Stanley?
It depends on what you're after. Pick BMO InvestorLine if you prefer its overall approach; go with E*TRADE from Morgan Stanley if you'd rather have advanced order types. And if you only need the basics both share, let price decide.
Can I export data from BMO InvestorLine and E*TRADE from Morgan Stanley?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can I track my portfolio with BMO InvestorLine or E*TRADE from Morgan Stanley?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.