BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

ETF Action vs ETF Research Center

Paid from
$29/mo
Free plan
Yes
Platforms
Web

Best if

  • You want institutional ownership, alerts, and blogs.
Paid from
$29/mo
Free plan
Yes
Platforms
Web

Best if

  • You want ETF comparison, which ETF includes this stock?, and money flow.

Pick ETF Action if

ETF Action logo

ETF Action

etfaction.com

Free • From $29/mo · Web

  • You want institutional ownership, alerts, and blogs.

Pick ETF Research Center if

ETF Research Center logo

ETF Research Center

etfrc.comTested

Free • From $29/mo · Web

  • You want ETF comparison, which ETF includes this stock?, and money flow.

Skip both if: Neither one clicks with how you research; there are strong third options.

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Our take

The bottom line

ETF Action and ETF Research Center cover a lot of the same ground (8 shared categories, including ETF analysis, ETF factors, and ETF overlap), so for the basics you won't go far wrong with either. ETF Action includes institutional ownership and alerts, and ETF Research Center includes ETF comparison and which ETF includes this stock?.

What readers say

ETF Action

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ETF Research Center

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Key differences at a glance

Global coverage
ETF Action
Free trial
ETF Research Center30 days
Asset coverage
ETF ActionAdds stocks
Free plan
Both
See the full side-by-side table
ETF Action logo

What ETF Action does best

  1. Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
  2. Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
  3. Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
  4. Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
  5. Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
ETF Research Center logo

What ETF Research Center does best

  1. Screening for ETFs with the Equity Power Screener using performance, technical indicators, fundamentals, valuations, ratings, and premium-gated criteria.
  2. Fund Finder views across general, equity, and fixed-income metrics to narrow ETF candidates.
  3. Comparison tools for fund overlap to see shared holdings, top differences, and overlap matrices against benchmarks or portfolios.
  4. Stock Locator to find ETFs holding a specific stock, including weights and shares, with full lists available through a free account.
  5. Comparison tools for total cost of ownership using expense ratios, spreads, commissions, holding period, and custom assumptions.

Side by side

Pricing & plans
Starting price
Free • From $29/mo
Free • From $29/mo
Free tier
Yes
Yes
Free trial
—
30 days
Platforms & access
Web app
Yes
Yes
Mobile app
No
No
API access
No
No
Broker sync
No
No
Coverage & data
Asset types
ETFsStocks
ETFs
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Export formats
ExcelPDF
CSVPDF

Pricing comparison

Free plan
Free
Free“Basic”
Entry paid plan
$29/mo“DIY”
$29/mo“Individual”
Tier 2
$99/mo“Advisor Pro”
$99/mo“Professional”
Top plan
$199/mo“Model Builder”
—
Custom / enterprise
Contact sales“Enterprise”
—
Free trial
—
30 days

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of ETF Action and ETF Research Center
Attribute
ETF Action logo
ETF Action
ETF Research Center logo
ETF Research Center
Pricing & plans
Starting price
Free • From $29/moFree • From $29/mo
Free tier
YesYes
Free trial
—30 days
Platforms & access
Web app
YesYes
Mobile app
NoNo
API access
NoNo
Broker sync
NoNo
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
——
Categories covered
1211
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America
Data & capabilities
Data quality
4 signals: Latency: End of Day, Granularity: EOD +2 more4 signals: Latency: End of Day, Granularity: EOD +2 more
Capabilities
5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 moreUniverse builder and Factor exposure
Try itVisit ETF ActionVisit ETF Research Center

Standout features

The best features of ETF Action and ETF Research Center.
Show
ETF Action logo

What ETF Action does best

  1. Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
  2. Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
  3. Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
  4. Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
  5. Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
ETF Research Center logo

What ETF Research Center does best

  1. Screening for ETFs with the Equity Power Screener using performance, technical indicators, fundamentals, valuations, ratings, and premium-gated criteria.
  2. Fund Finder views across general, equity, and fixed-income metrics to narrow ETF candidates.
  3. Comparison tools for fund overlap to see shared holdings, top differences, and overlap matrices against benchmarks or portfolios.
  4. Stock Locator to find ETFs holding a specific stock, including weights and shares, with full lists available through a free account.
  5. Comparison tools for total cost of ownership using expense ratios, spreads, commissions, holding period, and custom assumptions.

All details

Every attribute we track for ETF Action and ETF Research Center.
Show
Attribute
ETF Action logo
ETF Action
ETF Research Center logo
ETF Research Center
Coverage & fit
Asset types
ETFsStocks
ETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North America
Coverage details
Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker
Countries: US and CAIdentifiers: Ticker
Data
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Access & integrations
Export formats
ExcelPDF
CSVPDF
Plans & trust
Capability signals
Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure
Universe builderFactor exposure
Vendor & support
ETF Action, Inc.Country: USFounded 2018Support: Email
AltaVista ResearchCountry: United StatesFounded 2004Support: Email and Phone
Curation ratings
Methodology 3/5Reliability 4/5UX 4/5
Methodology 4/5Reliability 4/5UX 4/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of ETF Action and ETF Research Center
Tier
ETF Action logo
ETF Action
ETF Research Center logo
ETF Research Center
Free plan
Free
Free“Basic”
Entry paid plan
$29/mo“DIY”
$29/mo“Individual”
Tier 2
$99/mo“Advisor Pro”
$99/mo“Professional”
Top plan
$199/mo“Model Builder”
—
Custom / enterprise
Contact sales“Enterprise”
—
Free trial—30 days

Questions we keep getting

What's the difference between ETF Action and ETF Research Center?

ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while ETF Research Center puts more weight on ETF screeners, ETF comparison, and ETF analysis. They overlap in 8 categories, so for most people it comes down to workflow preference and price.

How much do ETF Action and ETF Research Center cost?

Good news: both ETF Action and ETF Research Center have free plans, so you can run them side by side and only pay if you hit a wall.

Should I choose ETF Action or ETF Research Center?

It depends on what you're after. Pick ETF Action if institutional ownership and alerts matter to you; go with ETF Research Center if you'd rather have ETF comparison and which ETF includes this stock?. And if you only need the basics both share, let price decide.

What asset classes do ETF Action and ETF Research Center cover?

Both cover ETFs. ETF Action also handles stocks.

Which covers international markets: ETF Action or ETF Research Center?

ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Research Center is more region-specific, mainly North America.

Can I export data from ETF Action and ETF Research Center?

Yes, both export to spreadsheets (ETF Action: Excel; ETF Research Center: CSV), which is handy if you like running your own numbers.

Which has a better stock screener: ETF Action or ETF Research Center?

Both ETF Action and ETF Research Center include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with ETF Action or ETF Research Center?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.