VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

View ETF.com View Visual Capitalist Back to Home

Head-to-head

ETF.com vs Visual Capitalist comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, News, IPO, Delisted, and Videos coverage that Visual Capitalist skips.

Visual Capitalist includes Data Visualizations, and Blogs categories that ETF.com omits.

ETF.com highlights: ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

Visual Capitalist is known for: Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics., Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices., and VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events..

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Pulse highlights trending funds based on flows and performance indicators.

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Visual Capitalist

visualcapitalist.com

Publisher of striking, data-driven infographics and explainers on business, markets, and the global economy. Their premium tier, VC+, offers exclusive research notes, newsletters, webinars, and ad-free browsing, while a licensing program enables organizations to reuse and reprint their visuals under set terms.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics.
Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices.
VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events.
Ad-free browsing included with VC+ for a cleaner reading experience.
Content licensing available through a dedicated portal, with clear guidelines for reprints and permitted reuse.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Education, and Newsletters.

Where they differ

ETF.com

Distinct strengths include:

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Visual Capitalist

Distinct strengths include:

Data Visualizations

Blogs

Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics.
Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices.
VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events.
Ad-free browsing included with VC+ for a cleaner reading experience.

Feature-by-feature breakdown

Attribute	ETF.com	Visual Capitalist
Categories Which research workflows each platform targets	Shared: Education, Newsletters Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, News, IPO, Delisted, Videos	Shared: Education, Newsletters Unique: Data Visualizations, Blogs
Asset types Supported asset classes and universes	ETFs	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account. ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics. Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period. Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it. ETF Pulse highlights trending funds based on flows and performance indicators. Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.	Unique Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics. Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices. VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events. Ad-free browsing included with VC+ for a cleaner reading experience. Content licensing available through a dedicated portal, with clear guidelines for reprints and permitted reuse. VC+ has also been offered in a lifetime membership format with the same core benefits.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF.com and Visual Capitalist both support?

Both platforms cover Education, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and Visual Capitalist require subscriptions?

Both ETF.com and Visual Capitalist keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF.com and Visual Capitalist?

Both ETF.com and Visual Capitalist prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas Visual Capitalist stands out for Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics., Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices., and VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events..

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