ETF Research Center adds ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Holdings, ETF Overlap, Which ETF includes this Stock?, Money Flow, Portfolio, Backtesting, and Data Visualizations coverage that MSN Money skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Sunday, December 7, 2025
Tool Comparison
ETF Research Center vs MSN Money comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
MSN Money includes News, Calendar, Financials, Scores, Fund Performance, and Retirement Calculator categories that ETF Research Center omits.
MSN Money offers mobile access, which ETF Research Center skips.
In depth comparison
ETF Research Center
etfrc.com
Hands-on review
ETF Research Center, powered by AltaVista Research, offers deep ETF analytics. The free plan provides access to basic screeners and watchlists, while paid tiers unlock fundamentals and valuations, complete exportable holdings for many issuers, PDF tear sheets, portfolio builder features (2 portfolios on Individual vs. 40 on Professional), and customizable PDF portfolio reports. Paid plans start with a one-month free trial.
Categories
Platforms
Web
Pricing
FreeSubscription
Quick highlights
- Equity Power Screener to filter ETFs by performance, technical indicators (beta, volatility, RSI), fundamentals, valuations, and ratings (advanced criteria gated to premium plans).
- Fund Finder with multi-tab views across general, equity, and fixed income metrics; many criteria reserved for Individual and Professional tiers.
- Fund Overlap tool showing pairwise overlap of holdings and top differences, plus a Portfolio Builder that generates overlap matrices against benchmarks.
- Stock Locator to find all ETFs holding a specific stock, showing weights and shares; the full list is available with a free account.
- Total Cost of Ownership comparison that factors in expense ratios, spreads, and commissions, adjustable for user-defined holding period and assumptions.
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MSN Money
msn.com
Hands-on review
Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.
Platforms
WebMobileDesktop
Pricing
Free
Quick highlights
- Free finance news aggregation from thousands of publishers in an ad-supported environment.
- Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
- Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
- Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
- Earnings calendar and estimates sourced from Zacks Investment Research.
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Where they differ
ETF Research Center
Distinct strengths include:
ETF ScreenersETF ComparisonETF PerformanceETF FundamentalsETF ValuationETF FactorsETF HoldingsETF Overlap
- Equity Power Screener to filter ETFs by performance, technical indicators (beta, volatility, RSI), fundamentals, valuations, and ratings (advanced criteria gated to premium plans).
- Fund Finder with multi-tab views across general, equity, and fixed income metrics; many criteria reserved for Individual and Professional tiers.
- Fund Overlap tool showing pairwise overlap of holdings and top differences, plus a Portfolio Builder that generates overlap matrices against benchmarks.
- Stock Locator to find all ETFs holding a specific stock, showing weights and shares; the full list is available with a free account.
MSN Money
Distinct strengths include:
- Free finance news aggregation from thousands of publishers in an ad-supported environment.
- Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
- Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
- Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
Feature-by-feature breakdown
| Attribute | ETF Research Center | MSN Money |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, Watchlist Unique: ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Holdings, ETF Overlap, Which ETF includes this Stock?, Money Flow, Portfolio, Backtesting, Data Visualizations | Shared: ETF Overview, Watchlist Unique: News, Calendar, Financials, Scores, Fund Performance, Retirement Calculator |
Asset types Supported asset classes and universes | ETFs | Stocks, ETFs, Mutual Funds, Commodities, Currencies |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate |
Platforms Where you can access the product | Web | Web, Mobile, Desktop |
Pricing High-level pricing models | Free, Subscription | Free |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Yes | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF Research Center and MSN Money both support?
Both platforms cover ETF Overview, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Research Center and MSN Money require subscriptions?
Both ETF Research Center and MSN Money keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
MSN Money ships a dedicated mobile experience, while ETF Research Center focuses on web or desktop access.
What unique strengths set the two platforms apart?
ETF Research Center differentiates itself with Equity Power Screener to filter ETFs by performance, technical indicators (beta, volatility, RSI), fundamentals, valuations, and ratings (advanced criteria gated to premium plans)., Fund Finder with multi-tab views across general, equity, and fixed income metrics; many criteria reserved for Individual and Professional tiers., and Fund Overlap tool showing pairwise overlap of holdings and top differences, plus a Portfolio Builder that generates overlap matrices against benchmarks., whereas MSN Money stands out for Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.