Tool Comparison
Euromonitor (Passport) vs OpenBB
- Paid from
- —
- Free plan
- No
- Platforms
- Web, API
Best if
- You're newer to investing and want something approachable
- Paid from
- $41.67/mo
- Free plan
- Yes
- Platforms
- Web, Desktop, Mobile
Best if
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want sheets / excel add-ins, data visualizations, and custom dashboards.
Pick Euromonitor (Passport) instead if
Euromonitor (Passport)
Subscription, One-time · Web · API
- You're newer to investing and want something approachable
Start here
OpenBB
Free • From $500/yr · Web · Desktop · Mobile
- You'd rather start free and only pay if you outgrow it
- You do a lot of your research from your phone
- You want sheets / excel add-ins, data visualizations, and custom dashboards.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Euromonitor (Passport) and OpenBB cover a lot of the same ground (3 shared categories, APIs & data feeds, macro data, and AI research), so for the basics you won't go far wrong with either. OpenBB simply does more: 12 categories to Euromonitor (Passport)'s 3, including sheets / excel add-ins, data visualizations, and custom dashboards, plus a mobile app. Euromonitor (Passport) counters by keeping things simpler.
What readers say
Euromonitor (Passport)
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OpenBB
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Key differences at a glance
- Free plan
- OpenBB
- Broader coverage
- OpenBB12 vs 3 categories
- Mobile app
- OpenBB
- Desktop app
- OpenBB
- Beginner friendly
- Euromonitor (Passport)
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What OpenBB does best
- The open-source Open Data Platform locally under AGPL for combined financial and economic data access through provider connectors.
- Work across Python, REST API, notebooks, Workspace, and Excel-oriented workflows depending on whether you are coding, analyzing, or building dashboards.
- Connections for third-party data providers and your own API keys; OpenBB does not host or redistribute production market data for you.
- Tools for building Workspace dashboards with customizable UI components, apps, widgets, and firm-specific data integrations.
- Support for adding proprietary or internal data by exposing an API plus a widgets.json definition for custom Workspace widgets.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Subscription, One-time | Free • From $500/yr |
Free tier | No | Yes |
Free trial | — | — |
Plan limits | — | 10 limits: Workspace Community: copilot queries per day: 20, Workspace Community: excel add in: No (per plan comparison) +8 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | — |
Integrations | Microsoft 365 Copilot Agent and MCP | OpenBB Skills, Workspace MCP server +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | — | Institutional Investors, Analysts +2 more |
Categories covered | 3 | 12 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | — |
| Data & capabilities | ||
Capabilities | — | IV surface and Yield curves |
Security | — | 6 signals: SOC2, SSO: SAML and OIDC +4 more |
| Try it | Visit Euromonitor (Passport) | Visit OpenBB |
Standout features
The best features of Euromonitor (Passport) and OpenBB.ShowHide
Standout features
What Euromonitor (Passport) does best
- Research on industries, economies, countries, consumers, sales channels, companies, brands, and product categories.
- Market sizes, forecasts, company shares, brand shares, category growth, and country or industry comparisons where the subscription includes them.
- Passport AI answers questions from entitled Passport research and links each response to the source reports, data, and written analysis.
- Passport AI can explain its interpretation, list the datasets and report sections used, state its assumptions, and answer in multiple languages.
- The Passport Statistics API delivers market-size, company-share, and brand-share data from the customer's subscription.
What OpenBB does best
- The open-source Open Data Platform locally under AGPL for combined financial and economic data access through provider connectors.
- Work across Python, REST API, notebooks, Workspace, and Excel-oriented workflows depending on whether you are coding, analyzing, or building dashboards.
- Connections for third-party data providers and your own API keys; OpenBB does not host or redistribute production market data for you.
- Tools for building Workspace dashboards with customizable UI components, apps, widgets, and firm-specific data integrations.
- Support for adding proprietary or internal data by exposing an API plus a widgets.json definition for custom Workspace widgets.
All details
Every attribute we track for Euromonitor (Passport) and OpenBB.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | StocksETFsCryptosCurrenciesCommoditiesBondsOptionsFutures |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Not specified | Institutional InvestorsAnalystsQuants/DevelopersStudents/Researchers |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | Not specified |
Coverage details | Not specified | Identifiers: Ticker |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: OAuth2 | Auth: NoneSDKs: PythonDocs |
Integrations | Microsoft 365 Copilot AgentMCP | OpenBB SkillsWorkspace MCP serverMCP serversExcel Add-in |
Export formats | ExcelPDFPowerPoint | CSVExcel |
| Plans & trust | ||
Security & compliance | Not specified | SOC2SSO: SAML and OIDCStatus pageEncryption at restEncryption in transitRole-based access |
Capability signals | Not specified | IV surfaceYield curves |
Vendor & support | Euromonitor International LtdCountry: United KingdomFounded 1972Support: Email | OpenBB Inc.Founded 2021Support: Email and Forum |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Free“Workspace Community”copilot queries per day: 20 · excel add in: No (per plan comparison) · +1 more |
| Entry paid plan | Subscription“Passport (Subscription)” | $500/yr≈ $41.67/mo“Snowflake Native App” |
| Top plan | One-time“Individual Reports” | $2400/yr≈ $200/mo“Workspace Lite”team size: Designed for teams under 10 · excel add in: No (per plan comparison) · +1 more |
| Custom / enterprise | — | Contact sales“Workspace Pro”pricing model: Custom team license (contact sales) · support: 8 hours/day, 5 days/week (EST) |
Questions we keep getting
What's the difference between Euromonitor (Passport) and OpenBB?
Euromonitor (Passport) leans toward APIs & data feeds, macro data, and AI research, while OpenBB puts more weight on APIs & data feeds, sheets / excel add-ins, and data visualizations. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
Is Euromonitor (Passport) or OpenBB free to use?
OpenBB has a free tier, so you can get started without paying anything. Euromonitor (Passport) is paid-only. If budget matters, start with OpenBB and see how far it takes you before opening your wallet.
Which is better for beginners: Euromonitor (Passport) or OpenBB?
Euromonitor (Passport) is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Can I use Euromonitor (Passport) or OpenBB on my phone?
OpenBB lists a dedicated mobile app, so it travels better. Euromonitor (Passport) doesn't list a dedicated mobile app; its documented access is web and API.
Do Euromonitor (Passport) and OpenBB have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose Euromonitor (Passport) or OpenBB?
It depends on what you're after. Pick Euromonitor (Passport) if you prefer its overall approach; go with OpenBB if you'd rather have sheets / excel add-ins and data visualizations. And if you only need the basics both share, let price decide.
What asset classes do Euromonitor (Passport) and OpenBB cover?
Euromonitor (Passport) covers other. OpenBB covers stocks, ETFs, and cryptos.
Can I export data from Euromonitor (Passport) and OpenBB?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Euromonitor (Passport) or OpenBB?
OpenBB has a stock screener for surfacing ideas; Euromonitor (Passport) doesn't, and focuses its energy elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.