★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs Semrush
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You want the cheaper way in: plans start at $45.75/mo instead of $139.95/mo
- You care about stock ideas, screeners, and ETF screeners, things Semrush doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Pick Semrush instead if
Semrush
Free • From $139.95/mo · Web · Mobile · API
- You care about app & website traffic, something GuruFocus doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and Semrush cover a lot of the same ground (3 shared categories, APIs & data feeds, sheets / excel add-ins, and blogs), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Semrush's 4, including stock ideas, screeners, and ETF screeners. Semrush counters by keeping things simpler.
What readers say
GuruFocus
Vote once to reveal the community verdict.
Semrush
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- GuruFocus$45.75/mo vs $139.95/mo
- Broader coverage
- GuruFocus49 vs 4 categories
- Asset coverage
- GuruFocusAdds stocks and ETFs
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $139.95/mo |
Free tier | Yes | Yes |
Free trial | 7 days | 7 days |
Plan limits | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | Yes | Yes |
Broker sync | Yes | — |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Google Analytics, Google Search Console +1 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 4 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | — |
Security | Status page and Encryption in transit | Data residency: US and SSO: SAML |
| Try it | Visit GuruFocus | Visit Semrush |
Where each one shines
What GuruFocus and Semrush each do best.ShowHide
Where each one shines
What GuruFocus and Semrush each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Semrush does best
- Analysis of website traffic, visitor sources, engagement, keywords, competitors, backlinks, SEO performance, paid search, and market benchmarks.
- Semrush One and AI visibility products to monitor brand and content visibility across AI search and classic SEO workflows.
- The Standard API for eligible SEO Toolkit Business users, with separately purchased API units and request or line-based consumption.
- Separate API paths for Trends, Listing Management, and Map Rank Tracker, noting that local APIs and map rank APIs have their own access and billing rules.
- Export support for data and reports through CSV, Excel, PDF, JSON, Google Sheets, Position Tracking, Site Audit, and App Center connector workflows.
Every detail we compared
Every tracked attribute for GuruFocus and Semrush, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and Semrush, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker and CIK | Not specified |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Auth: APIKey and OAuth2 |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Google AnalyticsGoogle Search ConsoleGoogle Sheets |
Export formats | CSVExcelJSON | CSVExcelPDFJSON |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Data residency: USSSO: SAML |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Semrush Inc.Country: United StatesSupport: Email |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Free |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $139.95/mo“Pro” |
| Tier 2 | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | $249.95/mo“Guru” |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $499.95/mo“Business” |
| Tier 4 | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | Subscription“Enterprise” |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | 7 days |
Questions we keep getting
What's the difference between GuruFocus and Semrush?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Semrush puts more weight on app & website traffic, APIs & data feeds, and sheets / excel add-ins. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Semrush cost?
Good news: both GuruFocus and Semrush have free plans, so you can run them side by side and only pay if you hit a wall.
Do GuruFocus and Semrush have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose GuruFocus or Semrush?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with Semrush if you'd rather have app & website traffic. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Semrush cover?
Both cover other. GuruFocus also handles stocks, ETFs, and bonds.
Can I export data from GuruFocus and Semrush?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Which has a better stock screener: GuruFocus or Semrush?
GuruFocus has a stock screener for surfacing ideas; Semrush doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or Semrush?
GuruFocus handles portfolio tracking. Semrush is really a research tool; you'd track your portfolio elsewhere.
Keep researching
More comparisons to check
Other tools you might like
Keep Exploring
Feedback
Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.