VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

View In PractiseView SemrushBack to Home

Head-to-head

In Practise vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

In Practise adds Transcripts, Videos, Playbooks & Case Studies, and Newsletters coverage that Semrush skips.

Semrush includes App & Website Traffic, Data APIs, APIs & SDKs, and Sheets / Excel Add-ins categories that In Practise omits.

In Practise highlights: Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration..

Semrush is known for: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Semrush offers mobile access, which In Practise skips.

In Practise logo

In Practise

inpractise.com

A research library of executive interviews created for long-term fundamental investors. The free plan (forever free) includes around 40+ interviews per year and a weekly newsletter, while paid membership unlocks the full library, additional research, and integration with podcast apps. The Partner program lets clients commission and publish interviews (with a short exclusivity window) or keep them private; interviews typically cost $500 each.

Platforms

Web

Pricing

Free
Subscription

Quick highlights

  • Extensive library of executive interviews, all conducted by experienced fundamental investors.
  • Steady cadence of 25+ new interviews and content pieces added each month.
  • Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
  • Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.
  • Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players.

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Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

In Practise

Distinct strengths include:

Transcripts
Videos
Playbooks & Case Studies
Newsletters
  • Extensive library of executive interviews, all conducted by experienced fundamental investors.
  • Steady cadence of 25+ new interviews and content pieces added each month.
  • Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
  • Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.

Semrush

Distinct strengths include:

App & Website Traffic
Data APIs
APIs & SDKs
Sheets / Excel Add-ins
  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

AttributeIn PractiseSemrush
Categories

Which research workflows each platform targets

Shared: Blogs

Unique: Transcripts, Videos, Playbooks & Case Studies, Newsletters

Shared: Blogs

Unique: App & Website Traffic, Data APIs, APIs & SDKs, Sheets / Excel Add-ins

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Extensive library of executive interviews, all conducted by experienced fundamental investors.
  • Steady cadence of 25+ new interviews and content pieces added each month.
  • Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
  • Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.
  • Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players.
  • Every interview page includes a full transcript and downloadable PDF version.

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
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Frequently Asked Questions

Which workflows do In Practise and Semrush both support?

Both platforms cover Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do In Practise and Semrush require subscriptions?

Both In Practise and Semrush keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while In Practise focuses on web or desktop access.

What unique strengths set the two platforms apart?

In Practise differentiates itself with Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.