Tool Comparison
MarketXLS vs Snowball Analytics
- Paid from
- $70.83/mo
- Free plan
- No
- Platforms
- Desktop, Web
Best if
- Delayed quotes won't cut it; you need real-time data
- You want sheets / excel add-ins, screeners, and options.
- Paid from
- $6.67/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $6.67/mo instead of $70.83/mo
- You do a lot of your research from your phone
Pick MarketXLS if
MarketXLS
From $850/yr · Desktop · Web
- Delayed quotes won't cut it; you need real-time data
- You want sheets / excel add-ins, screeners, and options.
Pick Snowball Analytics if
Snowball Analytics
Free • From $79.99/yr · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $6.67/mo instead of $70.83/mo
- You do a lot of your research from your phone
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
MarketXLS and Snowball Analytics cover a lot of the same ground (6 shared categories, including broker connectors, risk metrics, and portfolio), so for the basics you won't go far wrong with either. MarketXLS includes sheets / excel add-ins and screeners, and Snowball Analytics includes backtesting and dividends.
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MarketXLS
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Key differences at a glance
- Free plan
- Snowball Analytics
- Cheaper paid plan
- Snowball Analytics$6.67/mo vs $70.83/mo
- Free trial
- Snowball Analytics14 days
- Mobile app
- Snowball Analytics
- Desktop app
- MarketXLS
- Real-time data
- MarketXLS
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
What Snowball Analytics does best
- Supported records include stocks, ETFs, funds, bonds, crypto, currencies, commodities, cash, real estate, and user-defined assets.
- Accounts can be populated through Yodlee or SnapTrade connections, broker reports, CSV files, or manual entry.
- Composite views combine accounts and custom assets for net-worth and allocation analysis.
- Performance fields include portfolio value, invested capital, profit, dividends, realized profit and loss, fees, dividend taxes, IRR, TWR, beta, and period returns.
- Dividend tools cover projected income, payment history, growth, yield, yield on cost, withholding-tax settings, ratings, calendars, and reinvestment planning.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | From $850/yr | Free • From $79.99/yr |
Free tier | No | Yes |
Free trial | — | 14 days |
Plan limits | 9 limits: Standard: stock etf delay minutes: 15, Standard: options timing: End of day +7 more | 22 limits: Free: portfolios: 1, Free: holdings: 10 +20 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | Yes | No |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | Interactive Brokers, Thinkorswim +11 more | Yodlee, SnapTrade +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +4 more |
Categories covered | 16 | 18 |
Regions | North America, Europe, APAC | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +2 more | 6 signals: Latency: End of Day, Granularity: EOD +4 more |
Data partners | — | 3 partners: EODHD, SnapTrade +1 more |
Capabilities | 5 signals: Factors: Value, Quality, and Momentum, Multi-leg options +3 more | 7 signals: Ranking backtests, Performance attribution +5 more |
Security | Status page | 3 signals: Data residency: EU, Encryption at rest +1 more |
| Try it | Visit MarketXLS | Visit Snowball Analytics |
Standout features
The best features of MarketXLS and Snowball Analytics.ShowHide
Standout features
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
What Snowball Analytics does best
- Supported records include stocks, ETFs, funds, bonds, crypto, currencies, commodities, cash, real estate, and user-defined assets.
- Accounts can be populated through Yodlee or SnapTrade connections, broker reports, CSV files, or manual entry.
- Composite views combine accounts and custom assets for net-worth and allocation analysis.
- Performance fields include portfolio value, invested capital, profit, dividends, realized profit and loss, fees, dividend taxes, IRR, TWR, beta, and period returns.
- Dividend tools cover projected income, payment history, growth, yield, yield on cost, withholding-tax settings, ratings, calendars, and reinvestment planning.
All details
Every attribute we track for MarketXLS and Snowball Analytics.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsMutual FundsCurrenciesFuturesCryptos | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosReal Estate+2 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsDividend InvestorsIndex/Passive InvestorsGrowth Investors |
Regions | North AmericaEuropeAPAC | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: US and CA5 exchangesIdentifiers: Ticker and CUSIP | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | End of Day |
Data granularity | MinuteEOD | EOD |
Pricing sources | Not specified | VendorManual |
Data partners | Not specified | EODHDSnapTradeYodlee |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Interactive BrokersThinkorswimTradierOrionCharles Schwab (OpenView Gateway)QuoteMediaIEX CloudNasdaq+5 more | YodleeSnapTradeBinanceEODHD |
Export formats | ExcelCSV | CSV |
| Plans & trust | ||
Security & compliance | Status page | Data residency: EUEncryption at restEncryption in transit |
Capability signals | Factors: Value, Quality, and MomentumMulti-leg optionsGreeksMonte CarloCorrelation | Ranking backtestsPerformance attributionBroker syncPortfolio attributionRebalancingMulti-currencyComposite performance |
Vendor & support | MarketXLS LimitedCountry: IrelandFounded 2016Support: Email and Phone | Snowball Analytics SASCountry: FranceSupport: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Freeportfolios: 1 · holdings: 10 · +4 more |
| Entry paid plan | $850/yr≈ $70.83/mo“Standard”stock etf delay minutes: 15 · options timing: End of day · +1 more | $79.99/yr≈ $6.67/mo“Starter”portfolios: 1 · holdings: Unlimited · +4 more |
| Tier 2 | $1500/yr≈ $125/mo“Advanced”stock etf timing: Real-time streaming · options timing: Real-time streaming · +1 more | $149.99/yr≈ $12.50/mo“Investor”portfolios: 10 · holdings: Unlimited · +4 more |
| Top plan | $2400/yr≈ $200/mo“Business”support: VIP · consulting: Included · +1 more | $249.99/yr≈ $20.83/mo“Expert”portfolios: Unlimited · holdings: Unlimited · +2 more |
| Free trial | — | 14 days |
Questions we keep getting
What's the difference between MarketXLS and Snowball Analytics?
MarketXLS leans toward sheets / excel add-ins, broker connectors, and screeners, while Snowball Analytics puts more weight on portfolio, watchlist, and backtesting. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
Is MarketXLS or Snowball Analytics free to use?
Snowball Analytics has a free tier, so you can get started without paying anything. MarketXLS is paid-only. If budget matters, start with Snowball Analytics and see how far it takes you before opening your wallet.
Can I use MarketXLS or Snowball Analytics on my phone?
Snowball Analytics lists a dedicated mobile app, so it travels better. MarketXLS doesn't list a dedicated mobile app; its documented access is desktop and web.
Should I choose MarketXLS or Snowball Analytics?
It depends on what you're after. Pick MarketXLS if sheets / excel add-ins and screeners matter to you; go with Snowball Analytics if you'd rather have backtesting and dividends. And if you only need the basics both share, let price decide.
What asset classes do MarketXLS and Snowball Analytics cover?
Both cover stocks, ETFs, mutual funds, and currencies. MarketXLS also handles options and futures. Snowball Analytics adds bonds, commodities, and real estate on top.
Does MarketXLS or Snowball Analytics have real-time data?
MarketXLS offers real-time data, which matters if you trade actively. Snowball Analytics runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from MarketXLS and Snowball Analytics?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can MarketXLS or Snowball Analytics connect to my broker?
Snowball Analytics syncs with brokers automatically. With MarketXLS, you're entering holdings by hand or importing files.
Which has a better stock screener: MarketXLS or Snowball Analytics?
MarketXLS has a stock screener for surfacing ideas; Snowball Analytics doesn't, and focuses its energy elsewhere.
Can I track my portfolio with MarketXLS or Snowball Analytics?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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