VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Semrush View YCharts Back to Home

Head-to-head

Semrush vs YCharts comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds App & Website Traffic, and Blogs coverage that YCharts skips.

YCharts includes Screeners, Stock Comparison, ETF Comparison, Data Visualizations, Portfolio, Watchlist, Correlation, Risk Metrics (VaR/ES/Drawdown), Performance Attribution, Scenario & Stress Tests, News, Alerts, Financials, Scores, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Overlap, Analyst Forecasts, Short Interest, Insider Data, Inflation Rates, Unemployment Rates, GDP, Interest Rates, Yield Curves, and Broker Connectors categories that Semrush omits.

Semrush highlights: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

YCharts is known for: Research workspace with Fundamental Charts, robust screeners, comp tables, scatter plots, scenario tools, and Quickflows to speed common tasks., Portfolio analytics for model and client accounts: optimizer and rebalancing (daily through annual), correlation matrices, attribution and transition analysis, drift/overlap checks, and exposure breakdowns., and Broad data coverage: U.S. and Canadian equities, ETFs and CEFs, plus mutual funds and SMAs as add-ons; 4,000+ fundamental metrics, S&P Global analyst estimates, MSCI ESG datasets, and a large set of macro indicators..

Semrush has a free tier, while YCharts requires a paid plan.

Semrush ships a mobile app. YCharts is web/desktop only.

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web

Mobile

API

Pricing

Free

Subscription

Quick highlights

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

Community votes (overall)

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YCharts

ycharts.com

Hands-on review

Advisor-focused research, portfolio analytics, and proposal platform. Lower tiers are more view-only, while add-ons unlock the Excel add-in and broader fund/SMA datasets. Intraday quotes are available on a short delay (about 90–120 seconds).

Platforms

Web

API

Pricing

Subscription

Quick highlights

Research workspace with Fundamental Charts, robust screeners, comp tables, scatter plots, scenario tools, and Quickflows to speed common tasks.
Portfolio analytics for model and client accounts: optimizer and rebalancing (daily through annual), correlation matrices, attribution and transition analysis, drift/overlap checks, and exposure breakdowns.
Broad data coverage: U.S. and Canadian equities, ETFs and CEFs, plus mutual funds and SMAs as add-ons; 4,000+ fundamental metrics, S&P Global analyst estimates, MSCI ESG datasets, and a large set of macro indicators.
Monitoring built in: dashboards, watchlists, alerts, and a live news feed (MT Newswires). Intraday quotes update on a short delay (~90–120 seconds).
Excel & API: an add-on Excel add-in with dynamic formulas/templates, a REST API with API keys and official Python/R clients, and exports to CSV/Excel/PDF/images.

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Overlap

Shared focus areas

3 overlaps

Mutual strengths include Data APIs, APIs & SDKs, and Sheets / Excel Add-ins.

Where they differ

Semrush

Distinct strengths include:

App & Website Traffic

Blogs

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

YCharts

Distinct strengths include:

Risk Metrics (VaR/ES/Drawdown)

Research workspace with Fundamental Charts, robust screeners, comp tables, scatter plots, scenario tools, and Quickflows to speed common tasks.
Portfolio analytics for model and client accounts: optimizer and rebalancing (daily through annual), correlation matrices, attribution and transition analysis, drift/overlap checks, and exposure breakdowns.
Broad data coverage: U.S. and Canadian equities, ETFs and CEFs, plus mutual funds and SMAs as add-ons; 4,000+ fundamental metrics, S&P Global analyst estimates, MSCI ESG datasets, and a large set of macro indicators.
Monitoring built in: dashboards, watchlists, alerts, and a live news feed (MT Newswires). Intraday quotes update on a short delay (~90–120 seconds).

Feature-by-feature breakdown

Attribute	Semrush	YCharts
Categories Which research workflows each platform targets	Shared: Data APIs, APIs & SDKs, Sheets / Excel Add-ins Unique: App & Website Traffic, Blogs	Shared: Data APIs, APIs & SDKs, Sheets / Excel Add-ins Unique: Screeners, Stock Comparison, ETF Comparison, Data Visualizations, Portfolio, Watchlist, Correlation, Risk Metrics (VaR/ES/Drawdown), Performance Attribution, Scenario & Stress Tests, News, Alerts, Financials, Scores, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Overlap, Analyst Forecasts, Short Interest, Insider Data, Inflation Rates, Unemployment Rates, GDP, Interest Rates, Yield Curves, Broker Connectors
Asset types Supported asset classes and universes	Other	Stocks, ETFs, Mutual Funds, Closed-End Funds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web, API
Pricing High-level pricing models	Free, Subscription	Subscription
Key features Core capabilities called out by each vendor	Unique Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks. Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4). API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing. Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export. Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines. Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.	Unique Research workspace with Fundamental Charts, robust screeners, comp tables, scatter plots, scenario tools, and Quickflows to speed common tasks. Portfolio analytics for model and client accounts: optimizer and rebalancing (daily through annual), correlation matrices, attribution and transition analysis, drift/overlap checks, and exposure breakdowns. Broad data coverage: U.S. and Canadian equities, ETFs and CEFs, plus mutual funds and SMAs as add-ons; 4,000+ fundamental metrics, S&P Global analyst estimates, MSCI ESG datasets, and a large set of macro indicators. Monitoring built in: dashboards, watchlists, alerts, and a live news feed (MT Newswires). Intraday quotes update on a short delay (~90–120 seconds). Excel & API: an add-on Excel add-in with dynamic formulas/templates, a REST API with API keys and official Python/R clients, and exports to CSV/Excel/PDF/images. Advisor ecosystem integrations including Addepar, Orion, Redtail, Schwab Advisor Center, iRebal, Pershing, LPL ClientWorks, Black Diamond, and VRGL.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Semrush and YCharts both support?

Both platforms cover Data APIs, APIs & SDKs, and Sheets / Excel Add-ins workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Semrush offers a free entry point, while YCharts requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while YCharts focuses on web or desktop access.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas YCharts stands out for Research workspace with Fundamental Charts, robust screeners, comp tables, scatter plots, scenario tools, and Quickflows to speed common tasks., Portfolio analytics for model and client accounts: optimizer and rebalancing (daily through annual), correlation matrices, attribution and transition analysis, drift/overlap checks, and exposure breakdowns., and Broad data coverage: U.S. and Canadian equities, ETFs and CEFs, plus mutual funds and SMAs as add-ons; 4,000+ fundamental metrics, S&P Global analyst estimates, MSCI ESG datasets, and a large set of macro indicators..

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