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PDD Holdings Inc. PDD

NasdaqInternet platformsFinancials to Jun 30, 2026 · Updated Oct 5, 2026

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PDD financials
Moat score
52
ROIC
–
P/E
8.0
EV/EBIT
2.9
FCF yield
14.3%
12 months to Dec 31, 2025
Dividend yield
0.0%
Market cap
CN¥741.0B

Moat ranks

Score rankTied #353 of 396
Durabilitymedium
Market structureCompetitive
Pricing powerweak

Balance sheet

6/30/26
CN¥BDec 31Jun 30
Cash108.9128.9
Securities313.4327.5
Debt0.00.0
Net cash422.3456.4
Equity413.4447.8
Leverage
Debt / EBITDA · 12/31/25
0.00×
Debt / equity
0.00×
Leases (6/30/26)
CN¥4.8B
Capital
Diluted shares
5,894M
Book value / share
CN¥75.97
Price / book
1.7×
Net cash / share
CN¥77.44
Market cap
CN¥741.0B
Enterprise value
CN¥284.6B

Per-share record

Fiscal years and TTM
Scale
CN¥0CN¥20CN¥40CN¥60CN¥80'16'17'18'19'20'21'22'23'2472.83'2576.48TTM
Revenue per shareCash flow per share

Key indicators

Latest: Q2 '26
IndicatorLatestVs year agoLast 8 quarters
Revenue growth8.1%+0.9 pts
Operating margin24.7%-0.1 pts
FCF margin–––
Capex / revenue–––
Transaction servicesCN¥54.7B+13%
Online marketing services and othersCN¥57.6B+3%
Sales and marketing expensesCN¥29.7B+9%
Customer advances and deferred revenuesCN¥3.6B+1%
Payable to merchantsCN¥109.9B+15%

Margins and growth from reported quarters; company KPIs as reported in results releases.

About PDD

PDD Holdings connects shoppers and merchants through Pinduoduo in China and Temu internationally. Merchants pay for marketing and transaction services; the group reports one e-commerce segment and does not disclose platform profits.

Revenue mix
E-commerce services: Pinduoduo and Temu 100.0%
  • Two Sided Network

    Pinduoduo has a real but contested buyer and merchant network: broader selection attracts buyers and buyer demand attracts merchants.

  • Float Prepayment

    Merchants generally pay for marketing before the service is delivered.

Timeline
  1. Jun 30, 2018 · One-off charge −CN¥6.0B

    Shares granted to a founder-controlled company in April 2018 created a one-time compensation charge in administration expenses. This explains much of the 2018 loss; normal employee share compensation remains a business cost.

  2. Mar 31, 2017 · One-off charge −CN¥103M

    Founder-related shares were bought above their fair value in February 2017. The excess cash consideration was a compensation charge in administration expenses; the fair-value portion was an equity repurchase.

Financial record

Fiscal year2016201720182019202020212022202320242025TTMTrendChange 2016–25
Per share (CN¥)
Revenue0.280.994.426.5112.4816.4422.6642.4166.5672.8376.48+85.6%/yr
Cash flow0.485.492.623.205.915.048.4216.1220.6118.0318.98+49.5%/yr
Earnings-0.16-0.30-3.44-1.51-1.511.365.4710.2819.0016.5015.62–
Free cash flow0.485.482.613.205.904.468.3116.0220.4417.84–+49.3%/yr
Capex0.000.010.010.010.010.580.110.100.160.19–+74.8%/yr
Dividends0.000.000.000.000.000.000.000.000.000.000.00–
Book value-0.23-0.566.345.3312.6213.1520.4432.0652.9569.7275.97–
Diluted shares (M)1,8151,7652,9684,6274,7685,7145,7615,8405,9175,9305,894+14.1%/yr
Totals (CN¥B)
Revenue0.51.713.130.159.593.9130.6247.6393.8431.8450.8+111.7%/yr
Operating income-0.3-0.6-10.8-8.5-9.46.930.458.7108.493.198.6–
Net income-0.3-0.5-10.2-7.0-7.27.831.560.0112.497.892.1–
Free cash flow0.99.77.714.828.225.547.993.6121.0105.8–+70.3%/yr
Buybacks0.00.00.00.00.00.00.00.00.00.0––
Dividends0.00.00.00.00.00.00.00.00.00.00.0–
Net cash1.63.121.835.070.781.2134.0211.3326.3422.3456.4+CN¥420.7B
Margins & returns (%)
Gross margin-14.558.677.979.067.666.275.963.060.956.356.3+70.7 pts
Operating margin-56.7-34.2-82.3-28.3-15.87.323.323.727.521.621.9+78.2 pts
Net margin-57.8-30.1-77.9-23.1-12.18.324.224.228.522.720.4+80.5 pts
FCF margin173.8554.959.049.147.327.136.737.830.724.5–-149.3 pts
Return on equity––-54.3-28.3-11.910.326.832.135.923.720.6–
R&D % of revenue5.87.48.512.811.69.68.04.43.23.84.1-2.0 pts
Stock pay % of revenue0.80.852.18.56.15.15.92.92.51.81.5+1.0 pts
Capex % of revenue0.50.50.20.10.13.50.50.20.20.3–-0.2 pts

Change uses 2016 and 2025 only: compound annual growth for amounts, points for margins and returns, and the change in amount for net cash. A dash means no 2016 base. Trend shows the fiscal years.

TTM = four quarters to Jun 30, 2026. Per-share values use diluted weighted shares.ROIC = operating income × (1 − 16.6% tax rate, the company's own over three fiscal years excluding one-offs) ÷ (equity + debt − cash and current securities). Returns show a dash when their base is negative or under 10% of revenue. Free cash flow = operating cash flow − capex. Debt is all borrowings; net cash counts long-term securities and excludes leases.

Moat

Moat scorecard

Moat score52
Strength
Confidence
Structure
Competitive
Durability
medium
Trajectory
stable
Pricing power
weak
Segments
  • E-commerce services: Pinduoduo and Temu100.0%
    2 claims

Moat claims

Applies to
E-commerce services: Pinduoduo and Temu
Confidence
Durability
medium
Trajectory
stableas of Oct 5, 2026
Why it holds

Pinduoduo has a real but contested buyer and merchant network: broader selection attracts buyers and buyer demand attracts merchants. The group served 16.8 million active merchant accounts in 2025. That is evidence of reach, not proof that merchants or shoppers cannot switch. Temu adds international demand but its retention, profits and separate network strength remain undisclosed.

Why stable

Active merchants reached 16.8 million in 2025, while Q2 2026 marketing revenue was RMB57.6 billion and acquisition spending was RMB29.7 billion; the network still monetizes demand, but current retention data do not show a stronger barrier to rivals.

Indicators
  • Transaction servicesCN¥54.7B+13%
  • Online marketing services and othersCN¥57.6B+3%
  • Sales and marketing expensesCN¥29.7B+9%
  • Active merchants16,800,000+6%
  • Transaction-service revenue per active merchantCN¥12,742+3%
  • Pinduoduo active merchants11,500,000+34%
  • Pinduoduo active buyers868,700,000+10%
Risks
  • Alibaba, JD and social-commerce platforms can buy demand through subsidies and promotion.
  • Merchants and consumers can use several platforms, weakening the link between network size and pricing power.
  • Unsafe goods, disputes and customs friction can turn a larger catalogue into a loss of trust.

Profile change log

  1. Oct 5, 2026 · analyst revision

    Changed industry from Specialty retail to Internet platforms: the reported business sells merchant marketing and transaction services and does not sell inventory as its primary activity. Kept sector Consumer. Added a shared global online retail market profile with national demand data, rival scale and regulatory and currency risks.

  2. Oct 5, 2026 · analyst revision

    Added dated trajectories, operating tests, management and the investment debate. Merchant participation supports a stable network; prepaid services provide a modest stable funding benefit. Added the EUR200 million Temu fine and the new low-value import costs. Sources: 2025 Form 20-F, Q2 2026 results and the European Commission and Council.

  3. Oct 5, 2026 · analyst revision

    Replaced the unweighted Pinduoduo and Temu platform split with the single reported e-commerce segment, representing all revenue. Platform-specific revenue and profit are not disclosed. The consolidated network claim is rated 3 rather than the former domestic-only 4 because international retention and platform economics remain unproven. Pricing power is weak rather than the former domestic moderate rating because merchant switching and subsidy competition constrain fees. Source: 2025 Form 20-F.

Industry & peers

Peer map

0%10%20%30%40%50%60708090100Moat scoreIndustry medianPDDSEMELI

Hover a point for its values; click a peer to compare. Dashed lines: industry medians.

Global online retail of physical goods

As of Oct 6, 2026
CompetitiveMedium cyclicalityUSD 4,080B in 2026

Physical consumer goods ordered through online marketplaces, brand sites, retailer stores and social-commerce channels, including domestic and cross-border sales. Excludes business-to-business trade, financial transactions and stand-alone consumer services; market size measures goods sold, not the fees a marketplace keeps.

  1. Alibaba
  2. PDD Holdings
  3. Amazon
  4. ByteDance
  5. JD.com
  6. Walmart
  7. Sea / Shopee
  8. eBay
  9. MercadoLibre
StocksMoatGross m.Op. m.
PDD5256.3%21.9%
Industry median197556.7%25.1%
Sector median857455.5%16.9%
All stocks median3987652.9%19.6%

Moat medians cover every stock. Margin medians count only stocks with collected numbers and need at least three.

Drivers & risks

Demand drivers
  • China online goods sales reached RMB8,419.5 billion in January-August 2026, up 4.3%, against 1.1% growth in total consumer-goods retail. Online demand is stronger than overall retail, but merchant budgets still face slow consumption. This national comparison does not establish any platform's share.
  • Price-sensitive households can shift spending toward discount marketplaces when incomes or confidence weaken. This can support order volume, but weaker merchant profits constrain advertising budgets.
  • More merchant choice and better matching can raise shopping frequency and service demand. Social-commerce discovery also gives ByteDance and other content platforms a way to compete for that demand.
  • Local merchants, consolidated shipping and reliable payments can shorten delivery and improve landed costs. They require investment and can reduce the cost advantage of a pure cross-border model.
  • Interest rates have an indirect effect on demand and merchant funding, and a direct effect on income earned from platform cash and investments. More interest income does not establish stronger marketplace operations.
Risks
  • Import regulation is a strong direct cost risk for cheap cross-border goods: US duty-free treatment remains suspended and the EU now charges a duty on qualifying low-value imports. Sellers may absorb the cost or raise prices and lose orders.
  • Product-safety, consumer-protection and data rules require screening and enforcement. Temu's EUR200 million fine shows that scale can bring liabilities rather than a compliance advantage.
  • Large marketplaces and social platforms can fund subsidies and buy traffic. Consumers and sellers use several platforms, so a larger network alone does not protect merchant fees.
  • Currencies and freight costs strongly affect cross-border landed prices. A stronger yuan raises the foreign-currency cost of Chinese supply; exchange movements also affect reported overseas results. No reliable numerical earnings sensitivity is disclosed.
  • Chinese consumer confidence and merchant profitability affect domestic demand; fees, refunds and subsidies can squeeze sellers even when volume grows. Platform cash can include restricted settlement money and may face cross-border transfer limits.

Bulls & bears

Key question · as of Oct 5, 2026

Can PDD retain useful merchant and buyer demand while absorbing fee support, acquisition spending and Temu compliance costs, so operating profit grows without relying on investment returns?

Arguments

4 forFaded: weakening or settled5 against

What to watch

  1. 1Active merchants and reported transaction-service revenue per active merchant
  2. 2Marketing and transaction-service revenue alongside sales and marketing expenses
  3. 3Operating profit, other non-operating losses and prepayment balances

Next check: Q3 2026 results, when announced: check demand, acquisition spending and any explanation of the large Q2 other loss. In the next annual report, check merchant retention disclosures and Temu economics.

Sources: company filings and dated sources collected for Find My Moat; market cap as of Sep 25, 2026. Not investment advice.

Cite or reuse this data

Free to reuse, commercially too, with a credit link. See the data license.

Moat Score 52/100 by <a href="https://www.findmymoat.com/stocks/XNAS:PDD">Find My Moat</a> (as of September 2026)

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