VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Apple Inc. vs Alphabet Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Apple Inc.

AAPL · The Nasdaq Stock Market LLC

Market cap (USD)$4.6T
Gross margin (TTM)47.9%
Operating margin (TTM)32.6%
Net margin (TTM)27.2%
SectorTechnology
IndustryConsumer Electronics
CountryUS
Data as of2026-05-26
Moat score
91/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Apple Inc.'s moat claims, evidence, and risks.

View AAPL analysis

Alphabet Inc.

GOOGL · The Nasdaq Stock Market

Market cap (USD)$4.7T
Gross margin (TTM)60.4%
Operating margin (TTM)32.7%
Net margin (TTM)37.9%
SectorCommunication Services
IndustryInternet Content & Information
CountryUS
Data as of2026-05-26
Moat score
86/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Alphabet Inc.'s moat claims, evidence, and risks.

View GOOGL analysis

Comparison highlights

  • Moat score gap: Apple Inc. leads (91 / 100 vs 86 / 100 for Alphabet Inc.).
  • Segment focus: Apple Inc. has 5 segments (55.8% in iPhone); Alphabet Inc. has 6 segments (55.7% in Google Search & other (Advertising)).
  • Primary market structure: Oligopoly vs Quasi-Monopoly. Pricing power: Strong vs Strong.
  • Moat breadth: Apple Inc. has 8 moat types across 3 domains; Alphabet Inc. has 10 across 4.

Primary market context

Apple Inc.

iPhone

Market

Global smartphones, with premium-smartphone over-index

Geography

Global

Customer

Consumers, carriers, enterprises, and government buyers

Role

Branded device OEM, operating-system owner, and platform gateway

Revenue share

55.8%

Alphabet Inc.

Google Search & other (Advertising)

Market

Search advertising (intent-based digital ads)

Geography

Global

Customer

Advertisers (SMB to enterprise)

Role

Ad platform / publisher

Revenue share

55.7%

Side-by-side metrics

Apple Inc.
Alphabet Inc.
Ticker / Exchange
AAPL - The Nasdaq Stock Market LLC
GOOGL - The Nasdaq Stock Market
Market cap (USD)
$4.6T
$4.7T
Gross margin (TTM)
47.9%
60.4%
Operating margin (TTM)
32.6%
32.7%
Net margin (TTM)
27.2%
37.9%
Sector
Technology
Communication Services
Industry
Consumer Electronics
Internet Content & Information
HQ country
US
US
Primary segment
iPhone
Google Search & other (Advertising)
Market structure
Oligopoly
Quasi-Monopoly
Market share
20%-22% (estimated)
89%-91% (reported)
HHI estimate
n/a
8,135
Pricing power
Strong
Strong
Moat score
91 / 100
86 / 100
Moat domains
Network, Demand, Supply
Network, Demand, Legal, Supply
Last update
2026-05-26
2026-05-26

Moat coverage

Shared moat types

Ecosystem ComplementsSwitching Costs GeneralDefault OS Gateway

Apple Inc. strengths

Brand TrustSupply Chain ControlKeystone ComponentSuite BundlingData Workflow Lockin

Alphabet Inc. strengths

Data Network EffectsHabit DefaultTwo Sided NetworkContent Rights CurrencyOperational ExcellenceCapex Knowhow ScaleIncubation & patient capital

Segment mix

Apple Inc. segments

Full profile >

iPhone

Oligopoly

55.8%

Mac

Oligopoly

6.6%

iPad

Oligopoly

6.1%

Wearables, Home and Accessories

Oligopoly

7.6%

Services

Quasi-Monopoly

23.9%

Alphabet Inc. segments

Full profile >

Google Search & other (Advertising)

Quasi-Monopoly

55.7%

YouTube (Advertising)

Oligopoly

10%

Google Network (Advertising)

Competitive

7.4%

Google Subscriptions, Platforms & Devices

Quasi-Monopoly

11.9%

Google Cloud

Oligopoly

14.6%

Other Bets

Competitive

0.4%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

View the moat stocks list

Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.