VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Tuesday, December 30, 2025
Stock Comparison
Brown-Forman Corporation vs Diageo plc
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisDiageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Diageo plc leads (77 / 100 vs 72 / 100 for Brown-Forman Corporation).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Diageo plc has 3 segments (76% in Spirits).
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Diageo plc has 3 across 2.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Diageo plc strengths
No unique moat types yet.
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.