★ WIDE MOAT STOCKS COMPARISON ★

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Stock Comparison

ServiceNow, Inc. vs SAP SE

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

ServiceNow, Inc.

NOW · New York Stock Exchange

Market cap (USD)$106.3B
Gross margin (TTM)76.6%
Operating margin (TTM)13.4%
Net margin (TTM)12.6%
SectorTechnology
IndustrySoftware - Application
CountryUS
Data as of2026-05-26
Moat score
79/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.

View NOW analysis

SAP SE

SAP · XETRA

Market cap (USD)$203.7B
Gross margin (TTM)73.2%
Operating margin (TTM)27.8%
Net margin (TTM)20%
SectorTechnology
IndustrySoftware - Application
CountryDE
Data as of2026-05-27
Moat score
66/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into SAP SE's moat claims, evidence, and risks.

View SAP analysis

Comparison highlights

  • Moat score gap: ServiceNow, Inc. leads (79 / 100 vs 66 / 100 for SAP SE).
  • Segment focus: ServiceNow, Inc. has 2 segments (97% in Subscription products (ServiceNow AI Platform)); SAP SE has 2 segments (89.3% in Applications, Technology & Support).
  • Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
  • Moat breadth: ServiceNow, Inc. has 6 moat types across 3 domains; SAP SE has 6 across 3.

Primary market context

ServiceNow, Inc.

Subscription products (ServiceNow AI Platform)

Market

Enterprise digital workflow automation and service management platform (ITSM/ESM, ITOM, employee, customer, creator and industry workflows)

Geography

Global

Customer

Large enterprises and public sector

Role

SaaS platform

Revenue share

97%

SAP SE

Applications, Technology & Support

Market

Enterprise application software suites, ERP-centric cloud subscriptions, software support, and platform services

Geography

Global

Customer

Large enterprises and upper mid-market

Role

Software vendor (SaaS + on-prem support + platform)

Revenue share

89.3%

Side-by-side metrics

ServiceNow, Inc.
SAP SE
Ticker / Exchange
NOW - New York Stock Exchange
SAP - XETRA
Market cap (USD)
$106.3B
$203.7B
Gross margin (TTM)
76.6%
73.2%
Operating margin (TTM)
13.4%
27.8%
Net margin (TTM)
12.6%
20%
Sector
Technology
Technology
Industry
Software - Application
Software - Application
HQ country
US
DE
Primary segment
Subscription products (ServiceNow AI Platform)
Applications, Technology & Support
Market structure
Oligopoly
Oligopoly
Market share
n/a
n/a
HHI estimate
n/a
n/a
Pricing power
Strong
Moderate
Moat score
79 / 100
66 / 100
Moat domains
Demand, Network, Supply
Demand, Network, Legal
Last update
2026-05-26
2026-05-27

Moat coverage

Shared moat types

Data Workflow LockinSuite BundlingEcosystem Complements

ServiceNow, Inc. strengths

Training Org Change CostsDesign In QualificationService Field Network

SAP SE strengths

Long Term ContractsCompliance AdvantageBrand Trust

Segment mix

ServiceNow, Inc. segments

Full profile >

Subscription products (ServiceNow AI Platform)

Oligopoly

97%

Professional services and other

Competitive

3%

SAP SE segments

Full profile >

Applications, Technology & Support

Oligopoly

89.3%

Core Services

Competitive

10.7%

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.