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Replacement verdicts

Semrush logo

Alternatives to Semrush

Curated replacements grouped by fit, tradeoffs, pricing flexibility, and platform access. Use this list to decide which Semrush competitor is worth testing first.

Looking for a Semrush replacement? We've profiled 20 alternatives by workflow fit, pricing flexibility, caveats, and platform access. Whether you need a free option to trial, mobile-ready workflows, or API integrations, this list helps you choose what to test first.

Visit SemrushFree alternativesTool details

Disclosure: outbound links may include affiliate or sponsor links

Which Alternative Should You Use?

GuruFocus logo

GuruFocus

Closest replacement

Best for: Value investors looking for long historical fundamentals, GF Score, GF Value, and guru/institutional holdings.

  • GuruFocus best matches the base workflow on financial data API, fundamental research, and screening and idea generation.
  • GuruFocus keeps the replacement test in the same free-access lane. Free access caveat: signup required and A free account has limited access..

Watch for: Paid access is region and tier dependent: Annual paid memberships, region add-ons, API plans, and pay-as-you-go API credits.

Start GuruFocus trial
DetailsCompare
Perplexity Finance logo

Perplexity Finance

Best workflow fit

Best for: Users looking for cited AI answers over finance pages, filings, news, charts, watchlists, screeners, ownership data, and earnings documents.

  • Perplexity Finance best matches the base workflow on market monitoring, financial data API, and AI agent data access.
  • Perplexity Finance keeps the replacement test in the same free-access lane. Free access caveat: Free consumer plan includes limited Pro searches..

Watch for: AI answer quality still needs review: Perplexity cites sources, but investment conclusions, calculations, and data joins should be verified before use.

Open Perplexity Finance
DetailsCompare
Fiscal.ai logo

Fiscal.ai

Best audience fit

Best for: Investors who want AI-assisted company research backed by financials, estimates, transcripts, filings, and dashboards.

  • Fiscal.ai best matches the base workflow on financial data API, AI agent data access, and AI research workspace.
  • Fiscal.ai keeps the replacement test in the same free-access lane. Free access caveat: signup required and Free terminal access has dashboard, history, event, and AI prompt limits..

Watch for: Free access is limited: The free API is limited to 100 companies, 50 requests per minute, and 250 requests per day. Deeper history, exports, and some datasets require paid plans.

Try Fiscal.ai
DetailsCompare
Similarweb logo

Similarweb

Strong runner-up

Best for: Investors and operators researching digital businesses through website traffic, app usage, keyword demand, and competitive benchmarks.

  • Similarweb best matches the base workflow on market monitoring, financial data API, and research reports.
  • Similarweb keeps the replacement test in the same free-access lane. Free access caveat: Free website/app snapshots are limited..

Watch for: Modeled data, not reported financials: Traffic, app, keyword, and company estimates are proxy signals and need validation against filings, disclosures, and other datasets.

View Similarweb plans
DetailsCompare

Detailed Alternatives

I want to

Our ranked order by workflow overlap and quality.

1
GuruFocus logo
Closest replacement

GuruFocus

Analyst pickTested by us

Bottom line: Value investors looking for long historical fundamentals, GF Score, GF Value, and guru/institutional holdings.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins
  • Blogs

Gain

  • Stock Ideas
  • Screeners
  • ETF Screeners
  • Top Analysts

Lose

  • App & Website Traffic
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, AI agent data access, and research reports.
  • Free-plan limits: Signup required, A free account has limited access, and Free members have limited portfolio capacity.
  • Paid access is region and tier dependent: Annual paid memberships, region add-ons, API plans, and pay-as-you-go API credits.
Price
SemrushFree • From $139/mo
GuruFocusFree • From $549/yr
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Start GuruFocus trialCompare
Full review and details
2
Similarweb logo
Drop-in replacement

Similarweb

Tested by us

Bottom line: Investors and operators researching digital businesses through website traffic, app usage, keyword demand, and competitive benchmarks.

Keep

  • App & Website Traffic
  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Data Visualizations
  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • API V5 is live in REST and Batch modes with one key across both endpoint families, multi-metric requests in a single API call, standardized responses, and documented MCP + AI support.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.

Lose

  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, screening and idea generation, and portfolio tracking.
  • Free-plan limits: Free website/app snapshots are limited, Self-service packages and trials are referenced for individuals, entrepreneurs, and small teams, but current package pages do not expose public prices, and Business, enterprise, API, and module-heavy workflows require sales/custom pricing.
  • Modeled data, not reported financials: Traffic, app, keyword, and company estimates are proxy signals and need validation against filings, disclosures, and other datasets.
Price
SemrushFree • From $139/mo
SimilarwebFree • Contact for pricing
Free tier
Free, no signup
Replacement
Drop-in replacement

Pricing checked 2026-08-23 via pricing.

View Similarweb plansCompare
Full review and details
3
TickerTrends logo
Partial replacement

TickerTrends

Bottom line: Investors, analysts, and funds using alternative data such as search, web traffic, app usage, social, news, reviews, and transcripts to forecast company KPIs before earnings.

Keep

  • App & Website Traffic
  • APIs & Data Feeds

Gain

  • Stock Ideas
  • Screeners
  • Stock Comparison
  • Data Visualizations

Lose

  • Sheets / Excel Add-ins
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI research workspace, options and trading workflows, and advisor and client reporting.
  • Free-plan limits: Signup required, TickerTrends Core is $998 per year after a seven-day trial and carries a 30-day money-back guarantee, and KPI Tracking Suite is custom priced with a trial available by request.
  • Alternative data is noisy: Search, social, traffic, and app signals are proxies for business performance. Users need modeling discipline, validation, and company-specific KPI context.
Price
SemrushFree • From $139/mo
TickerTrendsFree • From $998/yr
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Start TickerTrends trialCompare
Full review and details
4
Fiscal.ai logo
Fiscal.aiBest audience fit
4
Fiscal.ai logo
Best audience fit

Fiscal.ai

Analyst pickTested by us

Bottom line: Investors who want AI-assisted company research backed by financials, estimates, transcripts, filings, and dashboards.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Stock Ideas
  • Screeners
  • Stock Comparison
  • Data Visualizations

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, research reports, and options and trading workflows.
  • Free-plan limits: Signup required, Free terminal access has dashboard, history, event, and AI prompt limits, and Free API access covers 100 companies, 50 requests per minute, and 250 requests per day.
  • Free access is limited: The free API is limited to 100 companies, 50 requests per minute, and 250 requests per day. Deeper history, exports, and some datasets require paid plans.
Price
SemrushFree • From $139/mo
Fiscal.aiFree • From $39/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Try Fiscal.aiCompare
Full review and details
5
Trading Economics logo
Trading EconomicsPartial replacement
5
Trading Economics logo
Partial replacement

Trading Economics

Tested by us

Bottom line: Developers and analysts needing macro indicators, economic calendar data, markets data, forecasts, financials, Excel/Sheets integrations, and API/WebSocket delivery.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Macro Data
  • Calendar
  • Alerts
  • News

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on research reports, AI research workspace, and screening and idea generation.
  • Free-plan limits: API pricing page lists Standard at $149/month billed yearly, API pricing page lists Professional at $299/month billed yearly, and Enterprise is contact-sales/customized; guest credentials provide limited sample access.
  • Real API use is paid: Guest credentials are limited/sample access. Standard and Professional API plans are billed yearly.
Price
SemrushFree • From $139/mo
Trading EconomicsFree • From $22/mo
Free tier
Free, no signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Compare Trading Economics APICompare
Full review and details
6
Portfolio123 logo
Portfolio123Partial replacement
6
Portfolio123 logo
Partial replacement

Portfolio123

Analyst pickTested by us

Bottom line: Rules-based investors looking for point-in-time stock and ETF simulations.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Screeners
  • Data Visualizations
  • Quant
  • Stock Ideas

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, AI agent data access, and research reports.
  • Free-plan limits: Signup required, Free Manage module is separate from paid Research, API, and DataMiner access, and General registration offers 30 days of screener and backtesting access without a payment card.
  • Advanced research is paid: Free Manage covers portfolio tracking. Time-limited access covers screener and backtesting use before a paid Research plan, while API and DataMiner require separate paid access.
Price
SemrushFree • From $139/mo
Portfolio123Free • From $25/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Try Portfolio123Compare
Full review and details
7
Börsdata logo
BörsdataPartial replacement
7
Börsdata logo
Partial replacement

Börsdata

Bottom line: Nordic and European investors looking for a fundamentals-rich screener, reports, owner data, technical charts, and dividend research.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Screeners
  • Stock Ideas
  • Data Visualizations
  • Index Rebalancing

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, AI agent data access, and research reports.
  • Free-plan limits: Signup required, Free account has limited access, and Full data requires Premium, Pro, Pro+, or Enterprise.
  • Best value is Nordic-first: Global coverage exists on higher tiers, but Börsdata is strongest for Nordic equities and Nordic ownership/insider workflows.
Price
SemrushFree • From $139/mo
BörsdataFree • Contact for pricing
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Compare Börsdata plansCompare
Full review and details
8
ORTEX logo
ORTEXPartial replacement
8
ORTEX logo
Partial replacement

ORTEX

Tested by us

Bottom line: Active traders and analysts tracking short interest, securities lending, options flow, insider trades, stock scores, and trading signals.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Short Interest
  • Insider Data
  • Quant
  • Data Visualizations

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, research reports, and AI research workspace.
  • Free-plan limits: Signup required, Free account has limited access, and The free account needs no credit card.
  • Best data is paid: Free accounts have limited access. Basic, Advanced, and API tiers unlock deeper datasets and workflow capacity.
Price
SemrushFree • From $139/mo
ORTEXFree • From $39/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

View ORTEX pricingCompare
Full review and details
9
Financial Modeling Prep (FMP) logo
Financial Modeling Prep (FMP)Partial replacement
9
Financial Modeling Prep (FMP) logo
Partial replacement

Financial Modeling Prep (FMP)

Tested by us

Bottom line: Developers and analysts needing REST/WebSocket market data, fundamentals, calendars, transcripts, ownership, ESG, and macro datasets.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Screeners
  • News
  • Calendar
  • Dividends

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, AI agent data access, and research reports.
  • Free-plan limits: Signup required, Basic plan is limited to 250 API calls per day, and Free tier has end-of-day timeframe, around 5 years of history, and limited bandwidth.
  • Free sandbox is limited: The Basic plan is capped at 250 API calls per day, end-of-day timeframe, and around 5 years of history.
Price
SemrushFree • From $139/mo
Financial Modeling Prep (FMP)Free • From $264/yr
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

View FMP pricingCompare
Full review and details
10
Perplexity Finance logo
Perplexity FinanceBest workflow fit
10
Perplexity Finance logo
Best workflow fit

Perplexity Finance

Analyst pickTested by us

Bottom line: Users looking for cited AI answers over finance pages, filings, news, charts, watchlists, screeners, ownership data, and earnings documents.

Keep

  • APIs & Data Feeds

Gain

  • Screeners
  • Watchlist
  • Data Visualizations
  • News

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.

Watch out

  • Avoid as a full replacement if you rely on research reports.
  • Free-plan limits: Free consumer plan includes limited Pro searches, Pro is listed locally at $20/month and Max at $200/month for consumer access, and Agent API finance_search is billed at $0.005 per invocation, or $5 per 1,000 invocations, with model tokens billed separately.
  • AI answer quality still needs review: Perplexity cites sources, but investment conclusions, calculations, and data joins should be verified before use.
Price
SemrushFree • From $139/mo
Perplexity FinanceFree • From $20/mo
Free tier
Free, no signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via support.

Open Perplexity FinanceCompare
Full review and details
11
Visualping logo
VisualpingPartial replacement
11
Visualping logo
Partial replacement

Visualping

Bottom line: Investors and compliance teams that need alerts when regulator, IR, pricing, terms, competitor, or news pages change.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Alerts
  • Webhooks
  • Regulatory Filings Monitoring
  • Education

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on research reports, AI research workspace, and fundamental research.
  • Free-plan limits: Signup required, Free plan is available for limited website monitoring, and Business plans start at $100/month with 20,000 checks, 200 monitored pages, team workspaces, Slack/Teams, webhooks, API access, and Zapier.
  • Not market data: Visualping monitors website changes. Users still need to verify page content and normalize data for investment analysis.
Price
SemrushFree • From $139/mo
VisualpingFree • From $10/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Compare Visualping plansCompare
Full review and details
12
ETF Action logo
ETF ActionPartial replacement
12
ETF Action logo
Partial replacement

ETF Action

Bottom line: Advisers and ETF professionals who need ETF classification, holdings look-through, overlap, flows, 13F screening, model portfolios, and reports.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • ETF Analysis
  • ETF Factors
  • ETF Overlap
  • ETF Screeners

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, research reports, and AI research workspace.
  • Free-plan limits: Signup required, Free plan includes basic fund data, classifications, dashboards, and sponsored marketplace access, and DIY is listed at $29/month and Advisor Pro at $99/month.
  • Research features require paid plans: Free access covers basic fund data, classifications, dashboards, and sponsored marketplaces. Holdings look-through, exports, 13F screening, and model building require paid plans.
Price
SemrushFree • From $139/mo
ETF ActionFree • From $29/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Compare ETF Action plansCompare
Full review and details
13
Quartr logo
QuartrPartial replacement
13
Quartr logo
Partial replacement

Quartr

Analyst pickTested by us

Bottom line: Investors and analysts who care about first-party earnings calls, transcripts, filings, slides, and AI answers with source traceability.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Financials
  • Transcripts
  • Analyst Forecasts
  • Calendar

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, AI agent data access, and screening and idea generation.
  • Free-plan limits: Signup required, Mobile app is advertised as free for live earnings calls, transcripts, and AI chat, and Quartr Pro and Quartr API are contact-sales products with scalable or enterprise pricing.
  • Pro and API are contact-sales products: The free mobile app is useful, but desktop Pro, API datasets, exports, MCP, and enterprise controls are commercial contract products without public prices.
Price
SemrushFree • From $139/mo
QuartrFree • Contact for pricing
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Explore Quartr pricingCompare
Full review and details
14
Ahrefs logo
AhrefsDrop-in replacement
14
Ahrefs logo
Drop-in replacement

Ahrefs

Tested by us

Bottom line: Investors and operators using search visibility, backlinks, web traffic estimates, and AI-brand visibility as alternative demand signals.

Keep

  • App & Website Traffic
  • APIs & Data Feeds

Gain

  • Ahrefs Web Analytics is a free, privacy-friendly website analytics product (no cookies / no personal data stored by default) with up to 1M events/month per site on the free tier; higher event volumes are paid per-project add-ons.
  • Website Traffic Checker provides estimated traffic and key metrics (including organic and paid search traffic) and shows traffic progression globally and locally (country breakdown). Bulk-check supports up to 200 websites at once.
  • Ahrefs Webmaster Tools (AWT) is free for verified website owners and includes limited access to Web Analytics, Site Audit, and Site Explorer; competitor analysis for unverified sites is not included.
  • Paid plans (Starter/Lite/Standard/Advanced/Enterprise) scale via plan limits (projects, historical data depth, tracked keywords/prompts, crawl credits, export rows) and credits/API integration units.

Lose

  • Sheets / Excel Add-ins
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on screening and idea generation, options and trading workflows, and backtesting and quant research.
  • Free-plan limits: Signup required, Free Ahrefs access is limited, especially for unverified competitor sites, and Paid tiers scale projects, exports, historical data, tracked keywords/prompts, crawl credits, and API units.
  • Marketing platform, not investing software: Ahrefs does not provide company fundamentals, broker data, portfolio tracking, or valuation models.
Price
SemrushFree • From $139/mo
AhrefsFree • From $29/mo
Free tier
Free with signup
Replacement
Drop-in replacement

Pricing checked 2026-08-23 via pricing.

View Ahrefs plansCompare
Full review and details
15
FRED (Federal Reserve Economic Data) logo
FRED (Federal Reserve Economic Data)Partial replacement
15
FRED (Federal Reserve Economic Data) logo
Partial replacement

FRED (Federal Reserve Economic Data)

Bottom line: Analysts, builders, and investors needing free official macroeconomic time series, release calendars, charts, Excel access, and API access from the St. Louis Fed.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Macro Data
  • Data Visualizations
  • Calendar
  • Alerts

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on research reports, AI research workspace, and screening and idea generation.
  • Free-plan limits: FRED account features page describes the account as free, Free account enables dashboards, saved graphs/maps, data lists, email updates, and API access, and API documentation says all web service requests require an API key.
  • API key required: All FRED web service requests require an API key, and requesting or viewing keys requires a free FRED account.
Price
SemrushFree • From $139/mo
FRED (Federal Reserve Economic Data)Free
Free tier
Free, no signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via support.

Open FREDCompare
Full review and details
16
Sensor Tower logo
Sensor TowerDrop-in replacement
16
Sensor Tower logo
Drop-in replacement

Sensor Tower

Bottom line: Investors and operators researching app, web, ad, gaming, and audience trends as alternative data.

Keep

  • App & Website Traffic
  • APIs & Data Feeds

Gain

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Public free tools provide limited top-chart and app lookup access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Lose

  • Sheets / Excel Add-ins
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, options and trading workflows, and backtesting and quant research.
  • Free-plan limits: Public reports and selected tools are free, Commercial access requires demo/sales engagement, and Pricing is customized by customer, module, geography, and access needs.
  • Sales-led enterprise pricing: Sensor Tower states that pricing is customized. There is no public self-serve price table for the commercial platform.
Price
SemrushFree • From $139/mo
Sensor TowerFree • Contact for pricing
Free tier
Free, no signup
Replacement
Drop-in replacement

Pricing checked 2026-08-23 via enterprise/contact.

Request Sensor Tower demoCompare
Full review and details
17
CB Insights logo
CB InsightsPartial replacement
17
CB Insights logo
Partial replacement

CB Insights

Bottom line: Corporate strategy, innovation, venture, M&A, and investment teams researching private companies, markets, deals, and competitive signals.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Screeners
  • Data Visualizations
  • Corporate Actions & Special Situations
  • Newsletters

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, portfolio tracking, and options and trading workflows.
  • Free-plan limits: Signup required, Trial-only access, and Pricing is request-based.
  • Enterprise price and sales motion: CB Insights pricing is request-based, so it is not a fit for casual users or teams needing self-serve low-cost access.
Price
SemrushFree • From $139/mo
CB InsightsContact for pricing
Free tier
Free trial only
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

Request CB Insights pricingCompare
Full review and details
18
Roic AI logo
Roic AIPartial replacement
18
Roic AI logo
Partial replacement

Roic AI

Analyst pickTested by us

Bottom line: Developers and investors comparing free, $29, and $89 plans for fundamentals, transcripts, news, prices, spreadsheets, and API access.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Financials
  • Transcripts
  • News
  • Screeners

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on market monitoring, research reports, and portfolio tracking.
  • Free-plan limits: Signup required, Free plan includes worldwide coverage but only 5 requests per minute, and Free includes 2 years of annuals, ratios, valuations, and prices, plus 8 quarters of financials and transcripts.
  • Free tier has rate and history limits: Free access is limited to 5 requests/minute, shorter history, and shorter transcript depth.
Price
SemrushFree • From $139/mo
Roic AIFree • From $29/mo
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via pricing.

View Roic AI pricingCompare
Full review and details
19
Office of Financial Research (U.S. Treasury) logo
Office of Financial Research (U.S. Treasury)Partial replacement
19
Office of Financial Research (U.S. Treasury) logo
Partial replacement

Office of Financial Research (U.S. Treasury)

Bottom line: Macro, risk, and policy researchers needing free official U.S. financial-stability monitors and downloadable data.

Keep

  • APIs & Data Feeds
  • Blogs

Gain

  • Macro Data
  • Yield Curves
  • Data Visualizations
  • Scores

Lose

  • App & Website Traffic
  • Sheets / Excel Add-ins
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on AI agent data access, AI research workspace, and backtesting and quant research.
  • Free-plan limits: Free public U.S. Treasury source, STFM and HFM APIs are public and do not require a paid key, and Data availability and lags vary by monitor.
  • Systemic-risk scope: OFR covers financial-stability indicators, not broad market data, equity research, or trading.
Price
SemrushFree • From $139/mo
Office of Financial Research (U.S. Treasury)Free
Free tier
Free, no signup
Replacement
Partial replacement

Pricing checked 2026-08-23 via support.

Open OFR monitorsCompare
Full review and details
20
OpenBB logo
OpenBBPartial replacement
20
OpenBB logo
Partial replacement

OpenBB

Bottom line: Analysts and teams looking for a customizable financial workspace that connects their own data, vendors, dashboards, and AI agents.

Keep

  • APIs & Data Feeds
  • Sheets / Excel Add-ins

Gain

  • Data Visualizations
  • Custom Dashboards
  • AI Research
  • AI Chat

Lose

  • App & Website Traffic
  • Blogs
  • Traffic Analytics examines website visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family.
  • API consumption is billed in units per request or line of data. Historical queries cost more. Listing Management and Map Rank Tracker use separate rules.

Watch out

  • Avoid as a full replacement if you rely on research reports, portfolio tracking, and advisor and client reporting.
  • Free-plan limits: Signup required, Community Edition is free for individuals, and OpenBB Copilot is limited to 20 queries per day on Community.
  • Does not provide production market data: OpenBB says Workspace includes a limited FMP-powered sandbox, but organizations connect their own datasets for production workflows.
Price
SemrushFree • From $139/mo
OpenBBFree • From $500/yr
Free tier
Free with signup
Replacement
Partial replacement

Pricing checked 2026-08-29 via pricing.

Start OpenBB freeCompare
Full review and details

What This Shortlist Tells You

GuruFocus is the closest drop-in replacement with overlapping coverage in APIs & Data Feeds, Sheets / Excel Add-ins, and Blogs while adding Stock Ideas and Screeners coverage and Historical financial and valuation data covers stocks in multiple regions, with screens, charts, comparisons, disclosed investor holdings, insider trades, and economic indicators. and Large global coverage footprint: current membership pages advertise 1M+ investors, 100,000 stocks across 100 markets, 30 years of financial data, thousands of institutional-investor trading histories, and 15,000+ mutual-fund holdings; the Data API separately documents 60,000+ companies across 9 regions. features (workflow overlap ~75%).

Free tiers remain available through GuruFocus, Similarweb, TickerTrends, Fiscal.ai, Trading Economics, Portfolio123, Börsdata, ORTEX, Financial Modeling Prep (FMP), Perplexity Finance, Visualping, ETF Action, Quartr, Ahrefs, FRED (Federal Reserve Economic Data), Sensor Tower, Roic AI, Office of Financial Research (U.S. Treasury), and OpenBB for side-by-side testing.

Round out your stack with new coverage areas like Stock Ideas, Screeners, ETF Screeners, and Top Analysts.

Coverage Snapshot

Where alternatives already align

Most shared categories across the top matches.

APIs & Data Feeds×20Sheets / Excel Add-ins×9Blogs×8App & Website Traffic×4

New angles introduced

Categories the alternatives add beyond Semrush.

Data Visualizations+13Screeners+11AI Research+10Financials+10Calendar+9Alerts+8Macro Data+8News+8

Access & Pricing

Free options

19/20

19 of 20 alternatives keep a free tier for trials.

Mobile ready

8/20

8 matches support mobile alongside Semrush.

API availability

20/20

20 of the shortlisted tools expose API endpoints for automation-heavy workflows.

Quality checks

6 starred / 11 tested

6 tools are flagged as analyst picks; 11 have been hands-on tested.

Avg. coverage overlap

56%

Average percentage of categories shared with the base tool.

Frequently Asked Questions

What are the best alternatives to Semrush?

Semrush users most often consider GuruFocus, Similarweb, and TickerTrends as their go-to alternatives.

Which alternatives keep a free tier?

GuruFocus, Similarweb, TickerTrends, Fiscal.ai, Trading Economics, Portfolio123, Börsdata, ORTEX, Financial Modeling Prep (FMP), Perplexity Finance, Visualping, ETF Action, Quartr, Ahrefs, FRED (Federal Reserve Economic Data), Sensor Tower, Roic AI, Office of Financial Research (U.S. Treasury), and OpenBB offer a free plan or trial option, making them easy to test before committing to a paid subscription.

Which workflows do the top Semrush alternatives cover?

Expect deep coverage across APIs & Data Feeds, App & Website Traffic, Blogs, and Sheets / Excel Add-ins, so you can port most Semrush workflows without much friction.

Keep Exploring

Wide Moat StocksBrowse the current moat score ranking and company-level moat notes.
Short InterestDaily tracker for heavily shorted stocks and short squeeze candidates.
Stock RankingsBacktested ranking systems for quality, value, momentum, and more.
Investing BooksBooks behind value investing, quality investing, moats, and market behavior.
Live AnalyticsSee what users are clicking, searching, and voting for across the site.
Research ToolsFind screeners, data platforms, portfolio trackers, and research tools.

Feedback

Missing an alternative, or is a listing out of date? Tell me and I will look.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.