VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

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Tool Comparison

Ahrefs vs Similarweb comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Similarweb includes Data APIs, Sheets / Excel Add-ins, and Data Visualizations categories that Ahrefs omits.

In depth comparison

Ahrefs logo

Ahrefs

ahrefs.com

Hands-on review

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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Similarweb logo

Similarweb

similarweb.com

Hands-on review

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
  • Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

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Where they differ

Similarweb

Distinct strengths include:

Data APIsSheets / Excel Add-insData Visualizations
  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Feature-by-feature breakdown

AttributeAhrefsSimilarweb
Categories

Which research workflows each platform targets

Shared: App & Website Traffic, APIs & SDKs

Shared: App & Website Traffic, APIs & SDKs

Unique: Data APIs, Sheets / Excel Add-ins, Data Visualizations

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
  • Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
  • Dashboard and table exports in Excel, PDF, PPT, and PNG formats.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Yes

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Ahrefs and Similarweb both support?

Both platforms cover App & Website Traffic, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Similarweb require subscriptions?

Both Ahrefs and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Ahrefs and Similarweb?

Both Ahrefs and Similarweb prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

Keep exploring

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.