VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Ahrefs and Similarweb will find that Both Ahrefs and Similarweb concentrate on App & Website Traffic, and APIs & SDKs workflows, making them natural alternatives for similar investment research jobs. Similarweb stands out with Data APIs, Sheets / Excel Add-ins, and Data Visualizations that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Ahrefs vs Similarweb
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Similarweb includes Data APIs, Sheets / Excel Add-ins, and Data Visualizations categories that Ahrefs omits.
- Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..
- Similarweb is known for: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
Ahrefs
ahrefs.com
A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.
Categories
Platforms
Pricing
Quick highlights
- Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
- Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
- Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
- Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
- API v3 is included with Enterprise plans (with limited test queries available to all users).
Similarweb
similarweb.com
Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.
Platforms
Pricing
Quick highlights
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
- Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Similarweb
Distinct strengths include:
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Feature-by-feature breakdown
| Attribute | Ahrefs | Similarweb |
|---|---|---|
Categories Which research workflows each platform targets | Shared: App & Website Traffic, APIs & SDKs | Shared: App & Website Traffic, APIs & SDKs Unique: Data APIs, Sheets / Excel Add-ins, Data Visualizations |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Ahrefs and Similarweb both support?
Both platforms cover App & Website Traffic, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Ahrefs and Similarweb require subscriptions?
Both Ahrefs and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Ahrefs and Similarweb?
Both Ahrefs and Similarweb prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.