VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View CB InsightsView Visual CapitalistBack to Home

Head-to-head

CB Insights vs Visual Capitalist comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CB Insights adds Data APIs, Sheets / Excel Add-ins, Screeners, Acquisitions, and AI coverage that Visual Capitalist skips.

Visual Capitalist includes Blogs, and Education categories that CB Insights omits.

CB Insights highlights: Global company intelligence platform covering private and public companies, investors, deals, and M&A activity., APIs and enterprise data feeds providing structured access to company, funding, and investor datasets., and Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets..

Visual Capitalist is known for: Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics., Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices., and VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events..

Visual Capitalist keeps a free entry point that CB Insights lacks.

CB Insights ships a mobile app. Visual Capitalist is web/desktop only.

CB Insights logo

CB Insights

cbinsights.com

An enterprise-grade market intelligence platform covering both private and public companies. CB Insights combines company profiles, deal tracking, and predictive scoring with AI-powered search and visual analytics. APIs and enterprise integrations (Salesforce, Excel, Snowflake, Microsoft 365 Copilot) are available on paid plans. A 10-day free trial is offered for new users.

Platforms

Web
Mobile
API

Pricing

Subscription

Quick highlights

  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.
  • Microsoft 365 Copilot Graph Connector to surface CB Insights data directly inside Copilot experiences.

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Visual Capitalist logo

Visual Capitalist

visualcapitalist.com

Publisher of striking, data-driven infographics and explainers on business, markets, and the global economy. Their premium tier, VC+, offers exclusive research notes, newsletters, webinars, and ad-free browsing, while a licensing program enables organizations to reuse and reprint their visuals under set terms.

Platforms

Web

Pricing

Free
Subscription

Quick highlights

  • Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics.
  • Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices.
  • VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events.
  • Ad-free browsing included with VC+ for a cleaner reading experience.
  • Content licensing available through a dedicated portal, with clear guidelines for reprints and permitted reuse.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data Visualizations, and Newsletters.

Where they differ

CB Insights

Distinct strengths include:

Data APIs
Sheets / Excel Add-ins
Screeners
Acquisitions
AI
  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.

Visual Capitalist

Distinct strengths include:

Blogs
Education
  • Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics.
  • Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices.
  • VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events.
  • Ad-free browsing included with VC+ for a cleaner reading experience.

Feature-by-feature breakdown

AttributeCB InsightsVisual Capitalist
Categories

Which research workflows each platform targets

Shared: Data Visualizations, Newsletters

Unique: Data APIs, Sheets / Excel Add-ins, Screeners, Acquisitions, AI

Shared: Data Visualizations, Newsletters

Unique: Blogs, Education

Asset types

Supported asset classes and universes

Stocks, Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, API

Web

Pricing

High-level pricing models

Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.
  • Microsoft 365 Copilot Graph Connector to surface CB Insights data directly inside Copilot experiences.
  • Snowflake data delivery with feeds optimized for AI and analytics use cases.

Unique

  • Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics.
  • Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices.
  • VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events.
  • Ad-free browsing included with VC+ for a cleaner reading experience.
  • Content licensing available through a dedicated portal, with clear guidelines for reprints and permitted reuse.
  • VC+ has also been offered in a lifetime membership format with the same core benefits.
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Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do CB Insights and Visual Capitalist both support?

Both platforms cover Data Visualizations, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Visual Capitalist offers a free entry point, while CB Insights requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

CB Insights ships a dedicated mobile experience, while Visual Capitalist focuses on web or desktop access.

What unique strengths set the two platforms apart?

CB Insights differentiates itself with Global company intelligence platform covering private and public companies, investors, deals, and M&A activity., APIs and enterprise data feeds providing structured access to company, funding, and investor datasets., and Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets., whereas Visual Capitalist stands out for Well-known for data-rich charts, maps, and infographics across markets, energy, technology, and macroeconomics., Coverage spans major themes like GDP trends, market share breakdowns, commodities, and economic freedom indices., and VC+ membership unlocks The Trendline newsletter (twice weekly), monthly market outlooks, special research dispatches, archives, and member-only events..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.