★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
CEO.CA vs GuruFocus
CEO.CA
Best for order book / level II
Free • From $50/mo
GuruFocus
Best for stock ideas and screeners
Free • From $549/yr
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The verdict
The bottom line
CEO.CA and GuruFocus cover a lot of the same ground (7 shared categories, including news, alerts, and insider data), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to CEO.CA's 8, including stock ideas, screeners, and ETF screeners. CEO.CA counters by keeping things simpler.
Key differences at a glance
- Real-time data
- CEO.CA
- Cheaper paid plan
- GuruFocus$45.75/mo vs $50/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus48 vs 8 categories
- API access
- GuruFocus
- Broker sync
- GuruFocus
Choose
CEO.CA if…
- Delayed quotes won't cut it; you need real-time data
- You care about order book / level II, something GuruFocus doesn't offer
Choose
GuruFocus if…
- You want the cheaper way in: plans start at $45.75/mo instead of $50/mo
- You want an API so you can script or automate things
- You care about stock ideas, screeners, and ETF screeners, things CEO.CA doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $50/mo | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 38 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +36 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus Excel Add-in +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 8 | 48 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: Streaming, Real-time, and End of Day, Granularity: Second and EOD +1 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | — | 8 signals: Custom formulas, Ranking backtests +6 more |
Security | Data residency: Other | Status page and Encryption in transit |
| Try it | Visit CEO.CA | Visit GuruFocus |
Standout features
What CEO.CA does best
- Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
- House positions (daily & historical) and ATS depth (15-min delayed).
- SEDI insider-filings feed & dashboard for Canadian issuers.
- Real-time newsroom plus personalized ‘My Feed’.
- Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).
What GuruFocus does best
- Global value-investing research platform with historical financial and valuation data, screeners, charts, comparisons, institutional-investor trading histories, executive trading histories, market valuation data, economic indicators, and industry indicators.
- Large global coverage footprint: GuruFocus says it serves more than 1 million users worldwide, covers 100,000 stocks in 100 markets, tracks 8,000+ institutional investors’ trading histories, and tracks 15,000+ mutual fund holdings; API documentation separately describes 60,000+ companies across 9 regions.
- All-in-One Screener with 500+ filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, downloadable results, and portfolio workflow integration.
- Screener backtesting for more than 80 countries, with U.S. backtests starting January 1, 2006 and non-U.S. country backtests generally starting January 1, 2016; parameters include stock count, ranking metric, sort order, start/end date, and rebalance frequency.
- GuruFocus states that screener backtests are designed to be free of survivorship bias by considering historical mergers, acquisitions, spin-offs, and delistings.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: CAExchanges: XTSE, XTSX, and XCNQIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | StreamingReal-timeEnd of Day | End of Day |
Data granularity | SecondEOD | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTradeSchwabFidelityRobinhoodInteractive Brokers |
Export formats | Not specified | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Data residency: Other | Status pageEncryption in transit |
Capability signals | Not specified | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts |
Vendor & support | CEO.CA Technologies Ltd.Country: CanadaSupport: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 3/5Reliability 3/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$50/mo
Starting price
Plans & pricing
$549/yr
Lower starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- canada add on: $100/month
- +8 more
- billing: Billed annually
- initial top up: $100 credit
- company profile: $0.10/request
- +11 more
Coverage overlap
Shared categories
7CEO.CA strengths
1What you only get with CEO.CA.
GuruFocus strengths
41What you only get with GuruFocus.
Community category leaders
Vote sentiment comparison
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Frequently Asked Questions
What's the difference between CEO.CA and GuruFocus?
CEO.CA leans toward order book / level II, news, and alerts, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
How much do CEO.CA and GuruFocus cost?
Good news: both CEO.CA and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Does CEO.CA or GuruFocus have an API?
GuruFocus has an API for programmatic access and custom integrations. CEO.CA doesn't, so you're working through its interface.
Should I choose CEO.CA or GuruFocus?
It depends on what you're after. Pick CEO.CA if order book / level II matter to you; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do CEO.CA and GuruFocus cover?
Both cover stocks and ETFs. GuruFocus adds bonds, mutual funds, and options on top.
Does CEO.CA or GuruFocus have real-time data?
CEO.CA offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: CEO.CA or GuruFocus?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. CEO.CA is more region-specific, mainly North America.
Can I export data from CEO.CA and GuruFocus?
GuruFocus exports to CSV and Excel. CEO.CA is stingier about getting data out.
Can CEO.CA or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With CEO.CA, you're entering holdings by hand or importing files.
Which has a better stock screener: CEO.CA or GuruFocus?
GuruFocus has a stock screener for surfacing ideas; CEO.CA doesn't, and focuses its energy elsewhere.
Can I track my portfolio with CEO.CA or GuruFocus?
GuruFocus handles portfolio tracking. CEO.CA is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.