★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked July 17, 2026
Tool Comparison
E*TRADE from Morgan Stanley vs Hargreaves Lansdown
Pick E*TRADE from Morgan Stanley if
E*TRADE from Morgan Stanley
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile · Desktop
- You care about options, something Hargreaves Lansdown doesn't offer
Pick Hargreaves Lansdown if
Hargreaves Lansdown
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
E*TRADE from Morgan Stanley and Hargreaves Lansdown cover a lot of the same ground (5 shared categories, including brokerage, portfolio, and watchlist), so for the basics you won't go far wrong with either. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
E*TRADE from Morgan Stanley
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Hargreaves Lansdown
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Key differences at a glance
- Global coverage
- Hargreaves Lansdown
- Desktop app
- E*TRADE from Morgan Stanley
- Asset coverage
- E*TRADE from Morgan StanleyAdds options
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | No | No |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | Yes | No |
Mobile app | Yes | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 6 | 5 |
Regions | North America | Europe, North America |
| Try it | Visit E*TRADE from Morgan Stanley | Visit Hargreaves Lansdown |
Where each one shines
What E*TRADE from Morgan Stanley and Hargreaves Lansdown each do best.ShowHide
Where each one shines
What E*TRADE from Morgan Stanley and Hargreaves Lansdown each do best.What E*TRADE from Morgan Stanley does best
- Self-directed taxable, IRA, custodial, education, trust, estate, and eligible business accounts.
- E*TRADE and Power E*TRADE web, desktop, and mobile trading workflows.
- Stocks, ETFs, options, mutual funds, bonds, CDs, and selected fractional listed securities.
- ACH, wire, check, direct-deposit, and brokerage-transfer funding methods.
- Default FDIC Bank Deposit Program sweep with tiered variable APY.
What Hargreaves Lansdown does best
- Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, junior accounts, SIPP, Junior SIPP, and Bare Trust access.
- Thousands of funds plus UK and overseas shares, ETFs, investment trusts, gilts, and corporate bonds.
- HL research, live share prices, watchlists, portfolio tracking, charts, stop losses, and limit orders.
- Regular monthly investing with selected dealing fees waived.
- Interest paid on cleared investment-account cash using account-specific balance tiers.
Every detail we compared
Every tracked attribute for E*TRADE from Morgan Stanley and Hargreaves Lansdown, side by side.ShowHide
Every detail we compared
Every tracked attribute for E*TRADE from Morgan Stanley and Hargreaves Lansdown, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsBondsMutual Funds | StocksETFsBondsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | EuropeNorth America |
Coverage details | Identifiers: Ticker and CUSIP | Identifiers: Ticker and ISIN |
| Access & integrations | ||
Export formats | CSVPDF | PDF |
| Plans & trust | ||
Vendor & support | Morgan Stanley Smith Barney LLCCountry: United StatesSupport: Phone | Hargreaves Lansdown Asset Management LimitedCountry: United KingdomSupport: Phone and Email |
Green tags are exclusive to that tool in this comparison.
Questions we keep getting
What's the difference between E*TRADE from Morgan Stanley and Hargreaves Lansdown?
E*TRADE from Morgan Stanley leans toward brokerage, portfolio, and watchlist, while Hargreaves Lansdown puts more weight on brokerage, portfolio, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do E*TRADE from Morgan Stanley and Hargreaves Lansdown cost?
Neither has a free plan; you'll need a paid subscription for the full feature set of either. Check each tool's current plan details before buying.
Should I choose E*TRADE from Morgan Stanley or Hargreaves Lansdown?
It depends on what you're after. Pick E*TRADE from Morgan Stanley if options matter to you; go with Hargreaves Lansdown if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do E*TRADE from Morgan Stanley and Hargreaves Lansdown cover?
Both cover stocks, ETFs, bonds, and mutual funds. E*TRADE from Morgan Stanley also handles options.
Which covers international markets: E*TRADE from Morgan Stanley or Hargreaves Lansdown?
Hargreaves Lansdown has documented international coverage (Europe and North America), so it's the safer bet if you hold non-US stocks. E*TRADE from Morgan Stanley is more region-specific, mainly North America.
Can I export data from E*TRADE from Morgan Stanley and Hargreaves Lansdown?
E*TRADE from Morgan Stanley exports to CSV. Hargreaves Lansdown is stingier about getting data out.
Can I track my portfolio with E*TRADE from Morgan Stanley or Hargreaves Lansdown?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.