VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

View ETF ActionView MacroMicro Home My Collections

Head-to-head

ETF Action vs MacroMicro comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Alerts, Blogs, and Videos coverage that MacroMicro skips.

MacroMicro includes ETF Screeners, ETF Comparison, Which ETF includes this Stock?, Calendar, GDP, Inflation Rates, Interest Rates, PMI / ISM, Consumer Sentiment, Commitment of Traders (COT), Correlation, Transcripts, AI Chat, and AI Earnings Summary categories that ETF Action omits.

ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

MacroMicro is known for: Global macro and market database with more than 40 million data points across 100+ countries and coverage of 48+ asset fundamentals., ETF toolkit includes a screener, comparator, and reverse lookup to see which ETFs include a given stock., and Toolbox features include 20 arithmetic operators, 8 analytical templates, correlation charts, and basic quantitative backtesting..

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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MacroMicro logo

MacroMicro

macromicro.me

Global macro and market analytics platform with data visualizations, ETF tools, backtesting, and AI-powered earnings summaries. Data downloads are gated to Business plans, while API access is offered as a separate annual plan (API Essential). Annual subscribers also get calendar sync and watermark-free chart exports for commercial use.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Global macro and market database with more than 40 million data points across 100+ countries and coverage of 48+ asset fundamentals.
  • ETF toolkit includes a screener, comparator, and reverse lookup to see which ETFs include a given stock.
  • Toolbox features include 20 arithmetic operators, 8 analytical templates, correlation charts, and basic quantitative backtesting.
  • Economic Calendar with Google/Apple Calendar sync (available to annual-plan subscribers).
  • U.S. Earnings Database with AI-powered call summaries, available in Max and Business tiers.

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Overlap

Shared focus areas

5 overlaps

Mutual strengths include Data Visualizations, Watchlist, and Backtesting plus 2 more areas.

Where they differ

ETF Action

Distinct strengths include:

ETF Overview
ETF Performance
ETF Holdings
ETF Fundamentals
ETF Valuation
ETF Factors
ETF Overlap
Screeners
  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

MacroMicro

Distinct strengths include:

ETF Screeners
ETF Comparison
Which ETF includes this Stock?
Calendar
GDP
Inflation Rates
Interest Rates
PMI / ISM
  • Global macro and market database with more than 40 million data points across 100+ countries and coverage of 48+ asset fundamentals.
  • ETF toolkit includes a screener, comparator, and reverse lookup to see which ETFs include a given stock.
  • Toolbox features include 20 arithmetic operators, 8 analytical templates, correlation charts, and basic quantitative backtesting.
  • Economic Calendar with Google/Apple Calendar sync (available to annual-plan subscribers).

Feature-by-feature breakdown

AttributeETF ActionMacroMicro
Categories

Which research workflows each platform targets

Shared: Data Visualizations, Watchlist, Backtesting, 13F, Data APIs

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Alerts, Blogs, Videos

Shared: Data Visualizations, Watchlist, Backtesting, 13F, Data APIs

Unique: ETF Screeners, ETF Comparison, Which ETF includes this Stock?, Calendar, GDP, Inflation Rates, Interest Rates, PMI / ISM, Consumer Sentiment, Commitment of Traders (COT), Correlation, Transcripts, AI Chat, AI Earnings Summary

Asset types

Supported asset classes and universes

ETFs, Stocks

Stocks, ETFs, Bonds, Commodities, Currencies, Cryptos

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • Global macro and market database with more than 40 million data points across 100+ countries and coverage of 48+ asset fundamentals.
  • ETF toolkit includes a screener, comparator, and reverse lookup to see which ETFs include a given stock.
  • Toolbox features include 20 arithmetic operators, 8 analytical templates, correlation charts, and basic quantitative backtesting.
  • Economic Calendar with Google/Apple Calendar sync (available to annual-plan subscribers).
  • U.S. Earnings Database with AI-powered call summaries, available in Max and Business tiers.
  • Form 13F holdings explorer to analyze institutional fund disclosures.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

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Frequently Asked Questions

Which workflows do ETF Action and MacroMicro both support?

Both platforms cover Data Visualizations, Watchlist, Backtesting, 13F, and Data APIs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and MacroMicro require subscriptions?

Both ETF Action and MacroMicro keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and MacroMicro?

Both ETF Action and MacroMicro prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas MacroMicro stands out for Global macro and market database with more than 40 million data points across 100+ countries and coverage of 48+ asset fundamentals., ETF toolkit includes a screener, comparator, and reverse lookup to see which ETFs include a given stock., and Toolbox features include 20 arithmetic operators, 8 analytical templates, correlation charts, and basic quantitative backtesting..

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.