BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

ETF Action vs Stock Unlock

Paid from
$29/mo
Free plan
Yes
Platforms
Web

Best if

  • You want ETF factors, ETF overlap, and ETF screeners.
Paid from
$7.50/mo
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want the cheaper way in: plans start at $7.5/mo instead of $29/mo
  • You do a lot of your research from your phone
  • You want screeners, stock comparison, and dividends.

Pick ETF Action if

ETF Action logo

ETF Action

etfaction.com

Free • From $29/mo · Web

  • You want ETF factors, ETF overlap, and ETF screeners.

Pick Stock Unlock if

Stock Unlock logo

Stock Unlock

stockunlock.comTested

Free • From $90/yr · Web · Mobile

  • You want the cheaper way in: plans start at $7.5/mo instead of $29/mo
  • You do a lot of your research from your phone
  • You want screeners, stock comparison, and dividends.

Skip both if: Neither one clicks with how you research; there are strong third options.

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Our take

The bottom line

ETF Action and Stock Unlock cover a lot of the same ground (7 shared categories, including ETF analysis, data visualizations, and portfolio), so for the basics you won't go far wrong with either. Stock Unlock simply does more: 17 categories to ETF Action's 12, including screeners, stock comparison, and dividends, plus a mobile app. ETF Action counters by keeping things simpler.

What readers say

ETF Action

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Stock Unlock

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Key differences at a glance

Cheaper paid plan
Stock Unlock$7.5/mo vs $29/mo
Broader coverage
Stock Unlock17 vs 12 categories
Mobile app
Stock Unlock
Broker sync
Stock Unlock
Free plan
Both
See the full side-by-side table
ETF Action logo

What ETF Action does best

  1. Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
  2. Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
  3. Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
  4. Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
  5. Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
Stock Unlock logo

What Stock Unlock does best

  1. Research coverage for more than 170,000 stocks and ETFs across 70+ global exchanges, with premium plans extending historical financial depth.
  2. Stock Scores rated from 1 to 5 across valuation, profitability, financial health, growth, dividends, management, and analyst sentiment.
  3. Screening for stocks with 85+ metrics across scores, valuation, dividends, growth, financial health, and other fundamentals.
  4. Research coverage for ETFs through the ETF Screener, which the product navigation and homepage describe as covering 50,000+ global ETFs.
  5. Tools for running built-in DCF models that auto-populate financial data while letting users adjust projection periods, growth assumptions, terminal multiples, required return, and dividend growth.

Side by side

Pricing & plans
Starting price
Free • From $29/mo
Free • From $90/yr
Free tier
Yes
Yes
Free trial
—
—
Platforms & access
Web app
Yes
Yes
Mobile app
No
Yes
API access
No
No
Broker sync
No
Yes
Integrations
—
SnapTrade
Coverage & data
Asset types
ETFsStocks
StocksETFs
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Export formats
ExcelPDF
Not specified

Pricing comparison

Tier
Stock UnlockCheaper start
Free plan
Free
Free
Entry paid plan
$29/mo“DIY”
$90/yr≈ $7.50/mo“Pro”
Tier 2
$99/mo“Advisor Pro”
$240/yr≈ $20/mo“Unlimited”
Top plan
$199/mo“Model Builder”
—
Custom / enterprise
Contact sales“Enterprise”
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of ETF Action and Stock Unlock
Attribute
ETF Action logo
ETF Action
Stock Unlock logo
Stock Unlock
Pricing & plans
Starting price
Free • From $29/moFree • From $90/yr
Free tier
YesYes
Free trial
——
Plan limits
—19 limits: Free: monthly price usd: 0, Free: manual portfolios: 2 +17 more
Platforms & access
Web app
YesYes
Mobile app
NoYes
API access
NoNo
Broker sync
NoYes
Integrations
—SnapTrade
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
——
Categories covered
1217
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
4 signals: Latency: End of Day, Granularity: EOD +2 more3 signals: Latency: End of Day, Granularity: EOD +1 more
Capabilities
5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 moreUniverse builder and Broker sync
Try itVisit ETF ActionVisit Stock Unlock

Standout features

The best features of ETF Action and Stock Unlock.
Show
ETF Action logo

What ETF Action does best

  1. Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
  2. Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
  3. Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
  4. Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
  5. Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
Stock Unlock logo

What Stock Unlock does best

  1. Research coverage for more than 170,000 stocks and ETFs across 70+ global exchanges, with premium plans extending historical financial depth.
  2. Stock Scores rated from 1 to 5 across valuation, profitability, financial health, growth, dividends, management, and analyst sentiment.
  3. Screening for stocks with 85+ metrics across scores, valuation, dividends, growth, financial health, and other fundamentals.
  4. Research coverage for ETFs through the ETF Screener, which the product navigation and homepage describe as covering 50,000+ global ETFs.
  5. Tools for running built-in DCF models that auto-populate financial data while letting users adjust projection periods, growth assumptions, terminal multiples, required return, and dividend growth.

All details

Every attribute we track for ETF Action and Stock Unlock.
Show
Attribute
ETF Action logo
ETF Action
Stock Unlock logo
Stock Unlock
Coverage & fit
Asset types
ETFsStocks
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker
Identifiers: Ticker
Data
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Access & integrations
Import methods
Not specified
BrokerOAuthCSVManual
Integrations
Not specified
SnapTrade
Export formats
ExcelPDF
Not specified
Plans & trust
Capability signals
Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure
Universe builderBroker sync
Vendor & support
ETF Action, Inc.Country: USFounded 2018Support: Email
Stock Unlock Inc.Support: Email and Chat
Curation ratings
Methodology 3/5Reliability 4/5UX 4/5
Methodology 3/5Reliability 4/5UX 4/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of ETF Action and Stock Unlock
Tier
ETF Action logo
ETF Action
Stock Unlock logo
Stock UnlockCheaper start
Free plan
Free
Freemonthly price usd: 0 · manual portfolios: 2 · +3 more
Entry paid plan
$29/mo“DIY”
$90/yr≈ $7.50/mo“Pro”monthly price usd: 9 · annual billing monthly equivalent usd: 7.5 · +6 more
Tier 2
$99/mo“Advisor Pro”
$240/yr≈ $20/mo“Unlimited”monthly price usd: 24 · annual billing monthly equivalent usd: 20 · +4 more
Top plan
$199/mo“Model Builder”
—
Custom / enterprise
Contact sales“Enterprise”
—

Questions we keep getting

What's the difference between ETF Action and Stock Unlock?

ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while Stock Unlock puts more weight on screeners, data visualizations, and stock comparison. They overlap in 7 categories, so for most people it comes down to workflow preference and price.

How much do ETF Action and Stock Unlock cost?

Good news: both ETF Action and Stock Unlock have free plans, so you can run them side by side and only pay if you hit a wall.

Can I use ETF Action or Stock Unlock on my phone?

Stock Unlock lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web.

Should I choose ETF Action or Stock Unlock?

It depends on what you're after. Pick ETF Action if ETF factors and ETF overlap matter to you; go with Stock Unlock if you'd rather have screeners and stock comparison. And if you only need the basics both share, let price decide.

Can I export data from ETF Action and Stock Unlock?

ETF Action exports to Excel. Stock Unlock is stingier about getting data out.

Can ETF Action or Stock Unlock connect to my broker?

Stock Unlock syncs with brokers automatically. With ETF Action, you're entering holdings by hand or importing files.

Which has a better stock screener: ETF Action or Stock Unlock?

Both ETF Action and Stock Unlock include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with ETF Action or Stock Unlock?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.