★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF Action vs Stock Unlock
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- Delayed quotes won't cut it; you need real-time data
- You want an API so you can script or automate things
- You care about ETF factors, ETF overlap, and backtesting, things Stock Unlock doesn't offer
Pick Stock Unlock if
Stock Unlock
Free • From $90/yr · Web · Mobile
- You want the cheaper way in: plans start at $7.5/mo instead of $29/mo
- You do a lot of your research from your phone
- You care about stock comparison, dividends, and insider data, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action and Stock Unlock cover a lot of the same ground (8 shared categories, including ETF analysis, screeners, and data visualizations), so for the basics you won't go far wrong with either. Stock Unlock simply does more: 17 categories to ETF Action's 13, including stock comparison, dividends, and insider data, plus a mobile app. ETF Action counters by keeping things simpler.
What readers say
ETF Action
Vote once to reveal the community verdict.
Stock Unlock
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- Stock Unlock$7.5/mo vs $29/mo
- Broader coverage
- Stock Unlock17 vs 13 categories
- Mobile app
- Stock Unlock
- API access
- ETF Action
- Real-time data
- ETF Action
- Broker sync
- Stock Unlock
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $90/yr |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | — | 14 limits: Free: manual portfolios: 2, Free: screener searches per week: 3 +12 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | Yes |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | SnapTrade |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 17 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 3 signals: Latency: End of Day, Granularity: EOD +1 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | Broker sync |
| Try it | Visit ETF Action | Visit Stock Unlock |
Where each one shines
What ETF Action and Stock Unlock each do best.ShowHide
Where each one shines
What ETF Action and Stock Unlock each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What Stock Unlock does best
- Research coverage for more than 170,000 stocks and ETFs across 70+ global exchanges, with premium plans extending historical financial depth.
- Stock Scores rated from 1 to 5 across valuation, profitability, financial health, growth, dividends, management, and analyst sentiment.
- Screening for stocks with 85+ metrics across scores, valuation, dividends, growth, financial health, and other fundamentals.
- Research coverage for ETFs through the ETF Screener, which the product navigation and homepage describe as covering 50,000+ global ETFs.
- Tools for running built-in DCF models that auto-populate financial data while letting users adjust projection periods, growth assumptions, terminal multiples, required return, and dividend growth.
Every detail we compared
Every tracked attribute for ETF Action and Stock Unlock, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and Stock Unlock, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
Import methods | CSV | BrokerOAuthCSVManual |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | SnapTrade |
Export formats | ExcelCSVPDF | Not specified |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Broker sync |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | Stock Unlock Inc.Support: Email and Chat |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Freemanual portfolios: 2 · screener searches per week: 3 · +1 more |
| Entry paid plan | $29/mo“DIY” | $90/yr≈ $7.50/mo“Pro”annual billing monthly equivalent usd: 7.5 · financial history years: 10 · +4 more |
| Tier 2 | $99/mo“Advisor Pro” | $240/yr≈ $20/mo“Unlimited”annual billing monthly equivalent usd: 20 · financial history years: 35 · +3 more |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Action and Stock Unlock?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while Stock Unlock puts more weight on screeners, data visualizations, and stock comparison. They overlap in 8 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and Stock Unlock cost?
Good news: both ETF Action and Stock Unlock have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Action or Stock Unlock on my phone?
Stock Unlock lists a dedicated mobile app, so it travels better. ETF Action doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Action or Stock Unlock have an API?
ETF Action has an API for programmatic access and custom integrations. Stock Unlock doesn't, so you're working through its interface.
Should I choose ETF Action or Stock Unlock?
It depends on what you're after. Pick ETF Action if ETF factors and ETF overlap matter to you; go with Stock Unlock if you'd rather have stock comparison and dividends. And if you only need the basics both share, let price decide.
Does ETF Action or Stock Unlock have real-time data?
ETF Action offers real-time data, which matters if you trade actively. Stock Unlock runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from ETF Action and Stock Unlock?
ETF Action exports to Excel and CSV. Stock Unlock is stingier about getting data out.
Can ETF Action or Stock Unlock connect to my broker?
Stock Unlock syncs with brokers automatically. With ETF Action, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Action or Stock Unlock?
Both ETF Action and Stock Unlock include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or Stock Unlock?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.