VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, December 7, 2025

Tool Comparison

ETF Insider vs FT Markets (Markets data — Financial Times) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Insider adds Factor Exposure, Risk Metrics (VaR/ES/Drawdown), Correlation, ETF Overview, ETF Holdings, ETF Performance, ETF Overlap, Data APIs, APIs & SDKs, and Blogs coverage that FT Markets (Markets data — Financial Times) skips.

FT Markets (Markets data — Financial Times) includes Watchlist, Alerts, Compounding Calculator, Financials, Insider Data, Fund Overview, Fund Performance, Fund Holdings, and Fund Rating categories that ETF Insider omits.

FT Markets (Markets data — Financial Times) offers mobile access, which ETF Insider skips.

In depth comparison

ETF Insider

etfinsider.co

Editor’s pick Hands-on review

Web-based portfolio visualization and optimization tool that looks through ETFs, mutual funds and stocks to reveal overlap, correlations and concentration risk for US‑listed assets. Free tier offers interactive visualizations and up to 4 saved portfolios; Pro ($14/month) unlocks unlimited portfolios, full holdings depth and Excel export, while Enterprise adds a financial data API, custom visualizations and white‑label options for professional teams.

Platforms

WebAPI

Pricing

FreeSubscriptionOther

Quick highlights

Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs.
Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration.
Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks.
ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels.
Portfolio performance panel with timeframes from 1D to MAX plus tabs for Information, Diversification, Performance, Fund Overlap, Asset Correlations, Beta and Holdings Breakdown.

Community votes (overall)

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FT Markets (Markets data — Financial Times)

markets.ft.com

Hands-on review

The Financial Times’ markets portal combines global market data with watchlists, portfolios, alerts, and screeners. Free registration unlocks basic tools, while an FT subscription is needed for deeper features like director dealings, detailed company financials and forecasts, and access to the Data Archive PDFs. Market data is delayed at least 15 minutes, with equity prices sourced from LSEG and fund data provided by Morningstar.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta).
Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.
Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news.
Alerts can be managed on-site or via myFT email preferences.
World Markets and sector pages offer interactive charts, overlays, and performance comparisons.

Community votes (overall)

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Where they differ

ETF Insider

Distinct strengths include:

Factor Exposure Risk Metrics (VaR/ES/Drawdown)Correlation ETF Overview ETF Holdings ETF Performance ETF Overlap Data APIs

Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs.
Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration.
Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks.
ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels.

FT Markets (Markets data — Financial Times)

Distinct strengths include:

Watchlist Alerts Compounding Calculator Financials Insider Data Fund Overview Fund Performance Fund Holdings

Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta).
Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.
Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news.
Alerts can be managed on-site or via myFT email preferences.

Feature-by-feature breakdown

Attribute	ETF Insider	FT Markets (Markets data — Financial Times)
Categories Which research workflows each platform targets	Shared: ETF Screeners, Screeners, Data Visualizations, Portfolio Unique: Factor Exposure, Risk Metrics (VaR/ES/Drawdown), Correlation, ETF Overview, ETF Holdings, ETF Performance, ETF Overlap, Data APIs, APIs & SDKs, Blogs	Shared: ETF Screeners, Screeners, Data Visualizations, Portfolio Unique: Watchlist, Alerts, Compounding Calculator, Financials, Insider Data, Fund Overview, Fund Performance, Fund Holdings, Fund Rating
Asset types Supported asset classes and universes	ETFs, Mutual Funds, Stocks	Stocks, ETFs, Mutual Funds, Bonds, Commodities, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, Mobile
Pricing High-level pricing models	Free, Subscription, Other	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs. Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration. Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks. ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels. Portfolio performance panel with timeframes from 1D to MAX plus tabs for Information, Diversification, Performance, Fund Overlap, Asset Correlations, Beta and Holdings Breakdown. Multiple saved portfolios and featured sample portfolios, with manual ticker entry and CSV import (Symbol and Quantity columns); free accounts can store up to 4 portfolios while Pro unlocks unlimited saved portfolios.	Unique Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta). Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages. Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news. Alerts can be managed on-site or via myFT email preferences. World Markets and sector pages offer interactive charts, overlays, and performance comparisons. Subscriber-only features include insider transaction data (Director Dealings), detailed company financials, and analyst forecasts.
Tested Verified by hands-on testing inside Find My Moat	Yes	Yes
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do ETF Insider and FT Markets (Markets data — Financial Times) both support?

Both platforms cover ETF Screeners, Screeners, Data Visualizations, and Portfolio workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Insider and FT Markets (Markets data — Financial Times) require subscriptions?

Both ETF Insider and FT Markets (Markets data — Financial Times) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

FT Markets (Markets data — Financial Times) ships a dedicated mobile experience, while ETF Insider focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF Insider differentiates itself with Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs., Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration., and Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks., whereas FT Markets (Markets data — Financial Times) stands out for Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta)., Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages., and Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news..

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