VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

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Tuesday, January 6, 2026

Tool Comparison

eToro vs GuruFocus comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

eToro logo

eToro

etoro.com

PricingFree
PlatformsWeb, Mobile
GuruFocus logo

GuruFocus

gurufocus.com

PricingFree, Subscription
PlatformsWeb, Mobile, Desktop, API
Editor's pickHands-on review

Comparison highlights

  • Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
  • Overlap: both cover Portfolio, News, and Alerts and 8 other categories.
  • Coverage tilt: eToro has 5 categories you won't get in GuruFocus; GuruFocus has 35 unique categories.
  • Pricing: eToro is Free; GuruFocus is Free, Subscription.

Category leaders

  • Screeners: GuruFocus leads (+2 vs 0 net votes for eToro).
  • Portfolio: GuruFocus leads (+2 vs 0 net votes for eToro).
  • Watchlist: eToro is tagged for this workflow; GuruFocus has no category votes yet.
  • News: GuruFocus leads (+3 vs 0 net votes for eToro).
  • Data Visualizations: not enough category votes yet to call a leader.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

eToroGuruFocus

Side-by-side metrics

AttributeeToroGuruFocus
Asset types

Supported asset classes and universes

Stocks, ETFs, Options, Cryptos, Commodities, Currencies

Stocks, ETFs, Mutual Funds, Options, Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, Mobile, Desktop, API

Pricing

High-level pricing models

Free

Free, Subscription

Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Coverage overlap

Frequently Asked Questions

Which workflows do eToro and GuruFocus both support?

Both platforms cover Portfolio, News, Alerts, Calendar, Dividends, IPO, Data Visualizations, Analyst Forecasts, Analyst Recommendations, Analyst Price Targets, and Education workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do eToro and GuruFocus require subscriptions?

Both eToro and GuruFocus keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access eToro and GuruFocus?

Both eToro and GuruFocus support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

eToro differentiates itself with Commission-free trading on U.S. stocks and ETFs; crypto trades incur a 1% fee; $0 withdrawal fee (minimum withdrawal $30)., Options trading in the U.S. with no commissions and no contract fees, offered via the eToro Options app., and CopyTrader™ allows users to mirror the trades of other investors in real time; copying is free, with a $200 minimum., whereas GuruFocus stands out for Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors., All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios., and Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.