Tool Comparison
eToro vs GuruFocus
- Paid from
- —
- Free plan
- No
- Platforms
- Web, Mobile
Best if
- You want brokerage, copy/social trading, and paper trading.
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You'd rather start free and only pay if you outgrow it
- You want an API so you can script or automate things
- You want stock ideas, screeners, and ETF screeners.
Pick eToro if
eToro
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
- You want brokerage, copy/social trading, and paper trading.
Pick GuruFocus if
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You'd rather start free and only pay if you outgrow it
- You want an API so you can script or automate things
- You want stock ideas, screeners, and ETF screeners.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
eToro and GuruFocus cover a lot of the same ground (11 shared categories, including portfolio, watchlist, and news), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to eToro's 15, including stock ideas, screeners, and ETF screeners. eToro counters by keeping things simpler.
What readers say
eToro
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GuruFocus
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Key differences at a glance
- Free plan
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 15 categories
- API access
- GuruFocus
- Broker sync
- GuruFocus
What eToro does best
- Trading access for U.S. stocks and ETFs commission-free where eToro supports the security and user region.
- The eToro Options app for U.S. options trading with no commissions and no contract fees, while still accounting for regulatory and pass-through fees.
- CopyTrader to mirror other investors in real time, subject to minimums, eligibility, and strategy risk.
- Smart Portfolios for thematic, investment-team-managed baskets with regular rebalancing and minimum investment requirements.
- A $100,000 virtual portfolio for practice before committing real capital.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Free • From $549/yr |
Free tier | No | Yes |
Free trial | — | 7 days |
Plan limits | Crypto Trading: crypto fee: 1% when buying or selling cryptoassets and Options Trading: commissions: $0 commissions and $0 contract fees; regulatory fees apply | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 15 | 49 |
Regions | North America, Europe, APAC | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | — | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | Status page | Status page and Encryption in transit |
| Try it | Visit eToro | Visit GuruFocus |
Standout features
The best features of eToro and GuruFocus.ShowHide
Standout features
What eToro does best
- Trading access for U.S. stocks and ETFs commission-free where eToro supports the security and user region.
- The eToro Options app for U.S. options trading with no commissions and no contract fees, while still accounting for regulatory and pass-through fees.
- CopyTrader to mirror other investors in real time, subject to minimums, eligibility, and strategy risk.
- Smart Portfolios for thematic, investment-team-managed baskets with regular rebalancing and minimum investment requirements.
- A $100,000 virtual portfolio for practice before committing real capital.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
All details
Every attribute we track for eToro and GuruFocus.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsCryptosCommoditiesCurrencies | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North AmericaEuropeAPAC | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | PDFExcel | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Status page | Status pageEncryption in transit |
Capability signals | Not specified | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | eToro Group Ltd.Country: IsraelFounded 2007Support: Chat | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free“Brokerage Account” | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | One-time“Crypto Trading”crypto fee: 1% when buying or selling cryptoassets | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more |
| Tier 2 | One-time“Options Trading”commissions: $0 commissions and $0 contract fees; regulatory fees apply | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 3 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Tier 4 | — | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more |
| Tier 5 | — | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between eToro and GuruFocus?
eToro leans toward brokerage, copy/social trading, and paper trading, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
Is eToro or GuruFocus free to use?
GuruFocus has a free tier, so you can get started without paying anything. eToro is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.
Does eToro or GuruFocus have an API?
GuruFocus has an API for programmatic access and custom integrations. eToro doesn't, so you're working through its interface.
Should I choose eToro or GuruFocus?
It depends on what you're after. Pick eToro if brokerage and copy/social trading matter to you; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do eToro and GuruFocus cover?
Both cover stocks, ETFs, and options. eToro also handles cryptos, commodities, and currencies. GuruFocus adds bonds, mutual funds, and funds on top.
Can I export data from eToro and GuruFocus?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can eToro or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With eToro, you're entering holdings by hand or importing files.
Which has a better stock screener: eToro or GuruFocus?
GuruFocus has a stock screener for surfacing ideas; eToro doesn't, and focuses its energy elsewhere.
Can I track my portfolio with eToro or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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