★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked July 17, 2026
Tool Comparison
Firstrade vs TD Direct Investing
Pick Firstrade if
Firstrade
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Pick TD Direct Investing if
TD Direct Investing
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
Skip both if: These two cover the same ground; it really comes down to price and which interface you enjoy using.
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Our take
The bottom line
Firstrade and TD Direct Investing cover a lot of the same ground (5 shared categories, including brokerage, portfolio, and watchlist), so for the basics you won't go far wrong with either. On paper they're closely matched, so let pricing, platform fit, and the details below break the tie.
What readers say
Firstrade
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TD Direct Investing
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See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Transaction-priced · Fees vary by offer and jurisdiction |
Free tier | No | No |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 5 | 5 |
Regions | North America, Europe, APAC, LatAm, Middle East | North America |
| Try it | Visit Firstrade | Visit TD Direct Investing |
Where each one shines
What Firstrade and TD Direct Investing each do best.ShowHide
Where each one shines
What Firstrade and TD Direct Investing each do best.What Firstrade does best
- Online stocks, ETFs, mutual funds, and listed options with $0 stated commission.
- Selected stock and ETF fractions using dollar or share orders during market hours.
- U.S. individual, joint, custodial, education, IRA, entity, and club registrations.
- International individual and eligible joint brokerage for 27 named countries and regions.
- Treasuries, agencies, municipals, bonds, and CDs using net-yield or disclosed transaction pricing.
What TD Direct Investing does best
- Canadian and U.S. stocks at $9.99 standard or $7 Active Trader pricing.
- Eligible stock and ETF partial-share trades for $1.99.
- Options, mutual funds, bonds, GICs and other fixed income.
- Cash, margin and major Canadian registered account types.
- WebBroker, TD mobile app, Advanced Dashboard and research tools.
Every detail we compared
Every tracked attribute for Firstrade and TD Direct Investing, side by side.ShowHide
Every detail we compared
Every tracked attribute for Firstrade and TD Direct Investing, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsMutual FundsBonds | StocksETFsOptionsMutual FundsBonds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle East | North America |
Coverage details | Identifiers: Ticker and CUSIP | Countries: CAIdentifiers: Ticker and CUSIP |
| Access & integrations | ||
Export formats | CSVPDF | CSVPDF |
| Plans & trust | ||
Vendor & support | Firstrade Securities Inc.Country: United StatesSupport: Phone and Email | TD Waterhouse Canada Inc.Country: CanadaSupport: Phone |
Green tags are exclusive to that tool in this comparison.
Questions we keep getting
What's the difference between Firstrade and TD Direct Investing?
Firstrade leans toward brokerage, portfolio, and watchlist, while TD Direct Investing puts more weight on brokerage, portfolio, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do Firstrade and TD Direct Investing cost?
Neither has a free plan; you'll need a paid subscription for the full feature set of either. Check each tool's current plan details before buying.
Which covers international markets: Firstrade or TD Direct Investing?
Firstrade has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. TD Direct Investing is more region-specific, mainly North America.
Can I export data from Firstrade and TD Direct Investing?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can I track my portfolio with Firstrade or TD Direct Investing?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.