VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

Thursday, June 4, 2026

Tool Comparison · Thursday, June 4, 2026

FT Markets (Markets data - Financial Times) vs Snowball Analytics

FT Markets (Markets data - Financial Times) vs Snowball Analytics: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.

Quick verdict
FT Markets (Markets data - Financial Times) logo

FT Markets (Markets data - Financial Times)

markets.ft.com

Best for alerts, and screeners

Pricing
Free
Platforms
Web, Mobile
VS
Snowball Analytics logo

Snowball Analytics

snowball-analytics.com

Best for backtesting, and dividend

Pricing
Free • From $79.99/yr
Platforms
Web, Mobile

Outbound links may include affiliate or sponsor codes.

Comparison snapshot

Attribute
FT Markets (Markets data - Financial Times)
Snowball Analytics
Starting price
Free
Free • From $79.99/yr
Categories covered
13
14
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
No
No
Regions
North America, Europe, APAC, LatAm, Middle East, Africa
North America, Europe, APAC, LatAm, Middle East, Africa

Who should choose which?

Choose

FT Markets (Markets data - Financial Times) if…

  • You need comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta).
  • You need free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.
  • You need portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related ft news.
  • You need alerts can be managed on-site or via myft email preferences.

Choose

Snowball Analytics if…

  • You’re a long-term or value-focused investor
  • You need dividend-focused global portfolio tracker that consolidates multiple brokerage accounts, custom assets and cash into one view, including composite “my net worth” portfolios for combined analytics.
  • You need supports wide asset coverage including stocks, etfs, mutual funds, reits, bonds, digital currencies, precious metals and custom assets such as real estate and alternative investments, across 60–70+ global exchanges and 25–30+ currencies.
  • You need flexible data import via 1,000+ broker connections through yodlee/snaptrade, broker statement/csv uploads and manual entry (including a simplified “holdings only” mode), with nightly sync and manual refresh controls.

Consider alternatives if…

  • You want broader category coverage in one tool.
  • Neither pricing tier fits your budget.
See alternatives

Side-by-side feature breakdown

AttributeFT Markets (Markets data - Financial Times)Snowball Analytics
Asset types
StocksETFsMutual FundsBondsCommoditiesCurrencies
StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosReal EstateFundsOther
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEuropeAPACLatAmMiddle EastAfrica
Data freshness
15-min DelayedEnd of Day
End of Day
API access
Not specifiedNot specified
Export formats
PDF
CSV

Pricing breakdown

Pricing details

Tool

FT Markets (Markets data - Financial Times)

Starting price

Free tierYes
Free trial

Plans & pricing

Free (Registered)Free
FT Digital (Subscriber)Subscription

Tool

Snowball Analytics

$6.665833333333333/mo

Starting price

Free tierYes
Free trial14 days

Plans & pricing

FreeFree
Starter$79.99/yr
Investor$149.99/yr
Expert$249.99/yr

Coverage overlap

Shared categories4

Categories where both tools offer overlapping coverage.

FT Markets (Markets data - Financial Times) strengths9

Categories covered by FT Markets (Markets data - Financial Times) only.

Community category leaders

ScreenersFT Markets (Markets data - Financial Times)
BacktestingSnowball Analytics
NewsSnowball Analytics
AlertsFT Markets (Markets data - Financial Times)
DividendsSnowball Analytics
Data VisualizationsFT Markets (Markets data - Financial Times)
Insider DataFT Markets (Markets data - Financial Times)
Browse the #1 tool in 90+ categories

Vote sentiment comparison

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Still deciding? Get hands-on with both — most plans offer a free tier or trial.

Frequently Asked Questions

What's the difference between FT Markets (Markets data - Financial Times) and Snowball Analytics?

FT Markets (Markets data - Financial Times) focuses on Portfolio, Watchlist, and Alerts while Snowball Analytics specializes in Portfolio, Watchlist, and Backtesting. They overlap in 4 categories, so choose based on your preferred workflow and pricing.

How much do FT Markets (Markets data - Financial Times) and Snowball Analytics cost?

Good news—both FT Markets (Markets data - Financial Times) and Snowball Analytics offer free plans. You can try each platform without commitment and only pay when you need premium features.

Should I choose FT Markets (Markets data - Financial Times) or Snowball Analytics?

Choose FT Markets (Markets data - Financial Times) if you need Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta)., and Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.. Go with Snowball Analytics if Dividend-focused global portfolio tracker that consolidates multiple brokerage accounts, custom assets and cash into one view, including composite “My Net Worth” portfolios for combined analytics., and Supports wide asset coverage including stocks, ETFs, mutual funds, REITs, bonds, digital currencies, precious metals and custom assets such as real estate and alternative investments, across 60–70+ global exchanges and 25–30+ currencies. better fits how you invest.

What asset classes do FT Markets (Markets data - Financial Times) and Snowball Analytics cover?

Both cover Stocks, ETFs, Mutual Funds, Bonds, Commodities, and Currencies. Snowball Analytics adds coverage for Cryptos, Real Estate, Funds, and Other.

Can I export data from FT Markets (Markets data - Financial Times) and Snowball Analytics?

Snowball Analytics supports data exports to CSV. FT Markets (Markets data - Financial Times) has more limited export options.

Which has a better stock screener—FT Markets (Markets data - Financial Times) or Snowball Analytics?

FT Markets (Markets data - Financial Times) includes a stock screener for finding investment ideas. Snowball Analytics focuses on other analytical tools.

Can I track my portfolio with FT Markets (Markets data - Financial Times) or Snowball Analytics?

Both platforms include portfolio tracking, so you can monitor your holdings, performance, and allocation in one place.

Top 50 Investing ToolsGlobal ranking of the best investing tools, ranked by community votes.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.