Tool Comparison
FT Markets (Markets data - Financial Times) vs Snowball Analytics
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want screeners, ETF screeners, and insider data.
- Paid from
- $6.67/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want backtesting, dividends, and dividend tax / ADR withholding.
- You're a long-term investor who cares more about fundamentals than headlines
Pick FT Markets (Markets data - Financial Times) if
FT Markets (Markets data - Financial Times)
Free • Paid plans available · Web · Mobile
- You want screeners, ETF screeners, and insider data.
Pick Snowball Analytics if
Snowball Analytics
Free • From $79.99/yr · Web · Mobile
- You want backtesting, dividends, and dividend tax / ADR withholding.
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
FT Markets (Markets data - Financial Times) and Snowball Analytics cover a lot of the same ground (6 shared categories, including portfolio, watchlist, and alerts), so for the basics you won't go far wrong with either. Snowball Analytics simply does more: 18 categories to FT Markets (Markets data - Financial Times)'s 10, including backtesting, dividends, and dividend tax / ADR withholding. FT Markets (Markets data - Financial Times) counters by being completely free.
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FT Markets (Markets data - Financial Times)
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Key differences at a glance
- Asset coverage
- Snowball AnalyticsAdds cryptos and real estate
- Free trial
- Snowball Analytics14 days
- Broader coverage
- Snowball Analytics18 vs 10 categories
- Broker sync
- Snowball Analytics
- Free plan
- Both
What FT Markets (Markets data - Financial Times) does best
- Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
- Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
- Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
- Email alerts for 52-week highs or lows, unusual trading volume, and moves through the 15-day moving average.
- World Markets and sector pages for interactive charts, overlays, and performance comparisons.
What Snowball Analytics does best
- Supported records include stocks, ETFs, funds, bonds, crypto, currencies, commodities, cash, real estate, and user-defined assets.
- Accounts can be populated through Yodlee or SnapTrade connections, broker reports, CSV files, or manual entry.
- Composite views combine accounts and custom assets for net-worth and allocation analysis.
- Performance fields include portfolio value, invested capital, profit, dividends, realized profit and loss, fees, dividend taxes, IRR, TWR, beta, and period returns.
- Dividend tools cover projected income, payment history, growth, yield, yield on cost, withholding-tax settings, ratings, calendars, and reinvestment planning.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $79.99/yr |
Free tier | Yes | Yes |
Free trial | — | 14 days |
Plan limits | — | 22 limits: Free: portfolios: 1, Free: holdings: 10 +20 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Yodlee, SnapTrade +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +4 more |
Categories covered | 10 | 18 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: 15-min Delayed and End of Day, Granularity: EOD +2 more | 6 signals: Latency: End of Day, Granularity: EOD +4 more |
Data partners | — | 3 partners: EODHD, SnapTrade +1 more |
Capabilities | Universe builder | 7 signals: Ranking backtests, Performance attribution +5 more |
Security | — | 3 signals: Data residency: EU, Encryption at rest +1 more |
| Try it | Visit FT Markets (Markets data - Financial Times) | Visit Snowball Analytics |
Standout features
The best features of FT Markets (Markets data - Financial Times) and Snowball Analytics.ShowHide
Standout features
What FT Markets (Markets data - Financial Times) does best
- Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
- Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
- Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
- Email alerts for 52-week highs or lows, unusual trading volume, and moves through the 15-day moving average.
- World Markets and sector pages for interactive charts, overlays, and performance comparisons.
What Snowball Analytics does best
- Supported records include stocks, ETFs, funds, bonds, crypto, currencies, commodities, cash, real estate, and user-defined assets.
- Accounts can be populated through Yodlee or SnapTrade connections, broker reports, CSV files, or manual entry.
- Composite views combine accounts and custom assets for net-worth and allocation analysis.
- Performance fields include portfolio value, invested capital, profit, dividends, realized profit and loss, fees, dividend taxes, IRR, TWR, beta, and period returns.
- Dividend tools cover projected income, payment history, growth, yield, yield on cost, withholding-tax settings, ratings, calendars, and reinvestment planning.
All details
Every attribute we track for FT Markets (Markets data - Financial Times) and Snowball Analytics.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrencies | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosReal Estate+2 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsDividend InvestorsIndex/Passive InvestorsGrowth Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | 15-min DelayedEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | VendorManual |
Data partners | Not specified | EODHDSnapTradeYodlee |
| Access & integrations | ||
Import methods | Manual | BrokerOAuthCSVManual |
Integrations | Not specified | YodleeSnapTradeBinanceEODHD |
Export formats | Not specified | CSV |
| Plans & trust | ||
Security & compliance | Not specified | Data residency: EUEncryption at restEncryption in transit |
Capability signals | Universe builder | Ranking backtestsPerformance attributionBroker syncPortfolio attributionRebalancingMulti-currencyComposite performance |
Vendor & support | The Financial Times Ltd.Country: United KingdomSupport: Email | Snowball Analytics SASCountry: FranceSupport: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free“Free (Registered)” | Freeportfolios: 1 · holdings: 10 · +4 more |
| Entry paid plan | Subscription“FT Digital (Subscriber)” | $79.99/yr≈ $6.67/mo“Starter”portfolios: 1 · holdings: Unlimited · +4 more |
| Tier 2 | — | $149.99/yr≈ $12.50/mo“Investor”portfolios: 10 · holdings: Unlimited · +4 more |
| Top plan | — | $249.99/yr≈ $20.83/mo“Expert”portfolios: Unlimited · holdings: Unlimited · +2 more |
| Free trial | — | 14 days |
Questions we keep getting
What's the difference between FT Markets (Markets data - Financial Times) and Snowball Analytics?
FT Markets (Markets data - Financial Times) leans toward portfolio, watchlist, and alerts, while Snowball Analytics puts more weight on portfolio, watchlist, and backtesting. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do FT Markets (Markets data - Financial Times) and Snowball Analytics cost?
Good news: both FT Markets (Markets data - Financial Times) and Snowball Analytics have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose FT Markets (Markets data - Financial Times) or Snowball Analytics?
It depends on what you're after. Pick FT Markets (Markets data - Financial Times) if screeners and ETF screeners matter to you; go with Snowball Analytics if you'd rather have backtesting and dividends. And if you only need the basics both share, let price decide.
What asset classes do FT Markets (Markets data - Financial Times) and Snowball Analytics cover?
Both cover stocks, ETFs, mutual funds, and bonds. Snowball Analytics adds cryptos, real estate, and funds on top.
Can I export data from FT Markets (Markets data - Financial Times) and Snowball Analytics?
Snowball Analytics exports to CSV. FT Markets (Markets data - Financial Times) is stingier about getting data out.
Can FT Markets (Markets data - Financial Times) or Snowball Analytics connect to my broker?
Snowball Analytics syncs with brokers automatically. With FT Markets (Markets data - Financial Times), you're entering holdings by hand or importing files.
Which has a better stock screener: FT Markets (Markets data - Financial Times) or Snowball Analytics?
FT Markets (Markets data - Financial Times) has a stock screener for surfacing ideas; Snowball Analytics doesn't, and focuses its energy elsewhere.
Can I track my portfolio with FT Markets (Markets data - Financial Times) or Snowball Analytics?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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