★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
FT Markets (Markets data - Financial Times) vs Snowball Analytics
Pick FT Markets (Markets data - Financial Times) if
FT Markets (Markets data - Financial Times)
Free • Paid plans available · Web · Mobile
- You care about screeners, ETF screeners, and insider data, things Snowball Analytics doesn't offer
Pick Snowball Analytics if
Snowball Analytics
Free • From $79.99/yr · Web · Mobile
- You care about backtesting, dividends, and dividend tax / ADR withholding, things FT Markets (Markets data - Financial Times) doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
FT Markets (Markets data - Financial Times) and Snowball Analytics cover a lot of the same ground (6 shared categories, including portfolio, watchlist, and alerts), so for the basics you won't go far wrong with either. Snowball Analytics simply does more: 18 categories to FT Markets (Markets data - Financial Times)'s 10, including backtesting, dividends, and dividend tax / ADR withholding. FT Markets (Markets data - Financial Times) counters by being completely free.
What readers say
FT Markets (Markets data - Financial Times)
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Snowball Analytics
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Key differences at a glance
- Asset coverage
- Snowball AnalyticsAdds cryptos and real estate
- Free trial
- Snowball Analytics14 days
- Broader coverage
- Snowball Analytics18 vs 10 categories
- Broker sync
- Snowball Analytics
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $79.99/yr |
Free tier | Yes | Yes |
Free trial | — | 14 days |
Plan limits | — | 22 limits: Free: portfolios: 1, Free: holdings: 10 +20 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Yodlee, SnapTrade +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +4 more |
Categories covered | 10 | 18 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: 15-min Delayed and End of Day, Granularity: EOD +2 more | 6 signals: Latency: End of Day, Granularity: EOD +4 more |
Data partners | — | 3 partners: EODHD, SnapTrade +1 more |
Capabilities | Universe builder | 7 signals: Ranking backtests, Performance attribution +5 more |
Security | — | 3 signals: Data residency: EU, Encryption at rest +1 more |
| Try it | Visit FT Markets (Markets data - Financial Times) | Visit Snowball Analytics |
Where each one shines
What FT Markets (Markets data - Financial Times) and Snowball Analytics each do best.ShowHide
Where each one shines
What FT Markets (Markets data - Financial Times) and Snowball Analytics each do best.What FT Markets (Markets data - Financial Times) does best
- Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
- Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
- Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
- Support for setting price or news alerts and manage delivery through the site or myFT email preferences.
- World Markets and sector pages for interactive charts, overlays, and performance comparisons.
What Snowball Analytics does best
- Tracking global multi-asset portfolios across stocks, ETFs, mutual funds, bonds, crypto, currencies, commodities, real estate, cash, and custom assets.
- Import support for data through broker connections, Yodlee, SnapTrade, Interactive Brokers support, broker statements, CSV uploads, or manual entry where supported by plan.
- Consolidate accounts and custom assets into composite views such as My Net Worth for combined portfolio analytics.
- Analysis of performance with portfolio value, invested capital, total profit, dividends, realized P&L, fees, dividend taxes, IRR, TWR, beta, and multi-period returns.
- Dividend analytics for forward income, dividend growth, yield, yield on cost, withholding-tax settings, dividend ratings, calendars, projected payouts, and DRIP planning.
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and Snowball Analytics, side by side.ShowHide
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and Snowball Analytics, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrencies | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosReal Estate+2 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsDividend InvestorsIndex/Passive InvestorsGrowth Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | 15-min DelayedEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | VendorManual |
Data partners | Not specified | EODHDSnapTradeYodlee |
| Access & integrations | ||
Import methods | Manual | BrokerOAuthCSVManual |
Integrations | Not specified | YodleeSnapTradeBinanceEODHD |
Export formats | PDF | CSV |
| Plans & trust | ||
Security & compliance | Not specified | Data residency: EUEncryption at restEncryption in transit |
Capability signals | Universe builder | Ranking backtestsPerformance attributionBroker syncPortfolio attributionRebalancingMulti-currencyComposite performance |
Vendor & support | The Financial Times Ltd.Country: United KingdomSupport: Email | Snowball Analytics SASCountry: FranceSupport: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Registered)” | Freeportfolios: 1 · holdings: 10 · +4 more |
| Entry paid plan | Subscription“FT Digital (Subscriber)” | $79.99/yr≈ $6.67/mo“Starter”portfolios: 1 · holdings: Unlimited · +4 more |
| Tier 2 | — | $149.99/yr≈ $12.50/mo“Investor”portfolios: 10 · holdings: Unlimited · +4 more |
| Top plan | — | $249.99/yr≈ $20.83/mo“Expert”portfolios: Unlimited · holdings: Unlimited · +2 more |
| Free trial | — | 14 days |
Questions we keep getting
What's the difference between FT Markets (Markets data - Financial Times) and Snowball Analytics?
FT Markets (Markets data - Financial Times) leans toward portfolio, watchlist, and alerts, while Snowball Analytics puts more weight on portfolio, watchlist, and backtesting. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do FT Markets (Markets data - Financial Times) and Snowball Analytics cost?
Good news: both FT Markets (Markets data - Financial Times) and Snowball Analytics have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose FT Markets (Markets data - Financial Times) or Snowball Analytics?
It depends on what you're after. Pick FT Markets (Markets data - Financial Times) if screeners and ETF screeners matter to you; go with Snowball Analytics if you'd rather have backtesting and dividends. And if you only need the basics both share, let price decide.
What asset classes do FT Markets (Markets data - Financial Times) and Snowball Analytics cover?
Both cover stocks, ETFs, mutual funds, and bonds. Snowball Analytics adds cryptos, real estate, and funds on top.
Can I export data from FT Markets (Markets data - Financial Times) and Snowball Analytics?
Snowball Analytics exports to CSV. FT Markets (Markets data - Financial Times) is stingier about getting data out.
Can FT Markets (Markets data - Financial Times) or Snowball Analytics connect to my broker?
Snowball Analytics syncs with brokers automatically. With FT Markets (Markets data - Financial Times), you're entering holdings by hand or importing files.
Which has a better stock screener: FT Markets (Markets data - Financial Times) or Snowball Analytics?
FT Markets (Markets data - Financial Times) has a stock screener for surfacing ideas; Snowball Analytics doesn't, and focuses its energy elsewhere.
Can I track my portfolio with FT Markets (Markets data - Financial Times) or Snowball Analytics?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.