VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 12, 2025

View Morningstar Investor View Snowball Analytics Back to Home

Head-to-head

Morningstar Investor vs Snowball Analytics comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Morningstar Investor adds Alerts, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, and Bulls Say Bear Say coverage that Snowball Analytics skips.

Snowball Analytics includes Backtesting, Dividend, Dividends, Calendar, Splits, and Broker Connectors categories that Morningstar Investor omits.

Morningstar Investor highlights: Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..

Snowball Analytics is known for: Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting., Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener., and Portfolio rebalancing based on target categories; one‑click buy/sell suggestions..

Morningstar Investor

morningstar.com

Hands-on review

Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.

Platforms

Web

Mobile

Pricing

Free

Subscription

Quick highlights

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.

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Snowball Analytics

snowball-analytics.com

Portfolio & dividend tracker with multi-currency support and broker syncing via Yodlee/SnapTrade. Dividend Rating (13-factor score), dividend/ex‑div calendars, rebalancing by categories, benchmarking (indices or any asset on paid tiers), and 30+ years backtests. Quotes are delayed; site explicitly notes data is not necessarily real‑time. Mobile apps on iOS/Android.

Platforms

Web

Mobile

Pricing

Free

Subscription

Quick highlights

Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.
Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert).

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Overlap

Shared focus areas

6 overlaps

Mutual strengths include Screeners, Portfolio, and Watchlist plus 3 more areas.

Where they differ

Morningstar Investor

Distinct strengths include:

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.

Snowball Analytics

Distinct strengths include:

Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.

Feature-by-feature breakdown

Attribute	Morningstar Investor	Snowball Analytics
Categories Which research workflows each platform targets	Shared: Screeners, Portfolio, Watchlist, News, Financials, Scores Unique: Alerts, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Bulls Say Bear Say	Shared: Screeners, Portfolio, Watchlist, News, Financials, Scores Unique: Backtesting, Dividend, Dividends, Calendar, Splits, Broker Connectors
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Closed-End Funds	Stocks, ETFs, Mutual Funds, Bonds, Cryptos, Real Estate
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web, Mobile
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists. Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings. Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature). Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers. Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track. Option to download portfolio holdings in CSV format for backup or analysis.	Unique Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting. Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener. Portfolio rebalancing based on target categories; one‑click buy/sell suggestions. Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers. Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert). Multi‑portfolio analytics, watchlists, model & public portfolios.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Morningstar Investor and Snowball Analytics both support?

Both platforms cover Screeners, Portfolio, Watchlist, News, Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Morningstar Investor and Snowball Analytics require subscriptions?

Both Morningstar Investor and Snowball Analytics keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Morningstar Investor and Snowball Analytics?

Both Morningstar Investor and Snowball Analytics support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Morningstar Investor differentiates itself with Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)., whereas Snowball Analytics stands out for Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting., Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener., and Portfolio rebalancing based on target categories; one‑click buy/sell suggestions..

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