VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

View MSN MoneyView Snowball Analytics Home My Collections

Head-to-head

MSN Money vs Snowball Analytics comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

MSN Money adds ETF Overview, Fund Performance, and Retirement Calculator coverage that Snowball Analytics skips.

Snowball Analytics includes Portfolio, Backtesting, Dividend, Dividends, Splits, Screeners, and Broker Connectors categories that MSN Money omits.

MSN Money highlights: Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays..

Snowball Analytics is known for: Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting., Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener., and Portfolio rebalancing based on target categories; one‑click buy/sell suggestions..

MSN Money logo

MSN Money

msn.com

Hands-on review

Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.

Platforms

Web
Mobile
Desktop

Pricing

Free

Quick highlights

  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
  • Earnings calendar and estimates sourced from Zacks Investment Research.

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Snowball Analytics logo

Snowball Analytics

snowball-analytics.com

Portfolio & dividend tracker with multi-currency support and broker syncing via Yodlee/SnapTrade. Dividend Rating (13-factor score), dividend/ex‑div calendars, rebalancing by categories, benchmarking (indices or any asset on paid tiers), and 30+ years backtests. Quotes are delayed; site explicitly notes data is not necessarily real‑time. Mobile apps on iOS/Android.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.
  • Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert).

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Overlap

Shared focus areas

5 overlaps

Mutual strengths include News, Calendar, and Watchlist plus 2 more areas.

Where they differ

MSN Money

Distinct strengths include:

ETF Overview
Fund Performance
Retirement Calculator
  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.

Snowball Analytics

Distinct strengths include:

Portfolio
Backtesting
Dividend
Dividends
Splits
Screeners
Broker Connectors
  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.

Feature-by-feature breakdown

AttributeMSN MoneySnowball Analytics
Categories

Which research workflows each platform targets

Shared: News, Calendar, Watchlist, Financials, Scores

Unique: ETF Overview, Fund Performance, Retirement Calculator

Shared: News, Calendar, Watchlist, Financials, Scores

Unique: Portfolio, Backtesting, Dividend, Dividends, Splits, Screeners, Broker Connectors

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Commodities, Currencies

Stocks, ETFs, Mutual Funds, Bonds, Cryptos, Real Estate

Experience levels

Who each product is built for

Beginner, Intermediate

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop

Web, Mobile

Pricing

High-level pricing models

Free

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
  • Earnings calendar and estimates sourced from Zacks Investment Research.
  • Mobile apps extend functionality: Android offers calculators for mortgages, currency conversion, tips, and retirement planning, while iOS supports stock tracking and watchlists.

Unique

  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.
  • Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert).
  • Multi‑portfolio analytics, watchlists, model & public portfolios.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do MSN Money and Snowball Analytics both support?

Both platforms cover News, Calendar, Watchlist, Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do MSN Money and Snowball Analytics require subscriptions?

Both MSN Money and Snowball Analytics keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access MSN Money and Snowball Analytics?

Both MSN Money and Snowball Analytics support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

MSN Money differentiates itself with Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays., whereas Snowball Analytics stands out for Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting., Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener., and Portfolio rebalancing based on target categories; one‑click buy/sell suggestions..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.