VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Sensor Tower and Social Blade will find that Both Sensor Tower and Social Blade concentrate on App & Website Traffic workflows, making them natural alternatives for similar investment research jobs. Sensor Tower leans into APIs & SDKs, which can be decisive for teams that need depth over breadth. Social Blade stands out with Data APIs that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Sensor Tower vs Social Blade
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Sensor Tower adds APIs & SDKs coverage that Social Blade skips.
- Social Blade includes Data APIs categories that Sensor Tower omits.
- Sensor Tower highlights: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..
- Social Blade is known for: Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections., Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan)., and Favorites dashboard with plan-based limits and ad-free browsing for premium members..
Sensor Tower
sensortower.com
Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.
Categories
Platforms
Pricing
Quick highlights
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
- Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.
Social Blade
socialblade.com
Analytics for social channels including YouTube, TikTok, Twitch, Instagram, and Facebook. Features include rankings, projections, and estimated earnings. Premium expands historical data access (daily charts up to three years for YouTube, ten years for other platforms), increases favorite slots, removes ads, and includes Business API credits. A free tier is available with limited history and functionality.
Categories
Platforms
Pricing
Quick highlights
- Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections.
- Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan).
- Favorites dashboard with plan-based limits and ad-free browsing for premium members.
- Historical data access: free users get 14 days of tabular data plus weekly/monthly charts, while paid tiers unlock up to three years of daily history for YouTube and up to ten years for other platforms.
- Downloadable YouTube Report Cards as PDFs and Custom Reports (influencer finder) exportable to Excel.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Sensor Tower
Distinct strengths include:
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Social Blade
Distinct strengths include:
- Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections.
- Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan).
- Favorites dashboard with plan-based limits and ad-free browsing for premium members.
- Historical data access: free users get 14 days of tabular data plus weekly/monthly charts, while paid tiers unlock up to three years of daily history for YouTube and up to ten years for other platforms.
Feature-by-feature breakdown
| Attribute | Sensor Tower | Social Blade |
|---|---|---|
Categories Which research workflows each platform targets | Shared: App & Website Traffic Unique: APIs & SDKs | Shared: App & Website Traffic Unique: Data APIs |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Sensor Tower and Social Blade both support?
Both platforms cover App & Website Traffic workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Sensor Tower and Social Blade require subscriptions?
Both Sensor Tower and Social Blade keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Sensor Tower and Social Blade?
Both Sensor Tower and Social Blade prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Sensor Tower differentiates itself with App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency., whereas Social Blade stands out for Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections., Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan)., and Favorites dashboard with plan-based limits and ad-free browsing for premium members..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.