VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 19, 2025

Head-to-head

Simply Wall St vs The Wall Street Journal (WSJ) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Simply Wall St adds Stock Ideas, Screeners, Portfolio, Watchlist, Valuation Models, Scores, Insider Data, Institutional Data, Dividend, and Broker Connectors coverage that The Wall Street Journal (WSJ) skips.

The Wall Street Journal (WSJ) includes Calendar, Dividends, and Analyst Recommendations categories that Simply Wall St omits.

Simply Wall St highlights: Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits..

The Wall Street Journal (WSJ) is known for: Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds., Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data., and Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages..

Simply Wall St logo

Simply Wall St

simplywall.st

Editor’s pick Hands-on review

Equity research and portfolio tracker built around visual stock reports and a proprietary “Snowflake” score. Uses S&P Global Market Intelligence data, with end-of-day pricing and intraday fundamentals/ownership refresh. Premium and Unlimited plans add broker linking (Plaid/SnapTrade), daily sync, more reports, and portfolio/screener limits. Unlimited members also get full Excel/CSV/PDF exports.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.

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The Wall Street Journal (WSJ) logo

The Wall Street Journal (WSJ)

wsj.com

Global business and markets coverage with a deep Market Data Center. Many articles and tools sit behind a WSJ Digital subscription, though some newsletters remain free. Market data pages attribute pricing and fundamentals to FactSet and Dow Jones Market Data; U.S. last-sale quotes are via Nasdaq, and other quotes may be delayed.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds.
  • Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data.
  • Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages.
  • Company quote pages with financial statements, historical charts, and related news.
  • Research & Ratings pages that summarize analyst recommendations, earnings estimates, and price targets for many tickers.

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Overlap

Shared focus areas

5 overlaps

Mutual strengths include Financials, Analyst Forecasts, and Analyst Price Targets plus 2 more areas.

Where they differ

Simply Wall St

Distinct strengths include:

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.

The Wall Street Journal (WSJ)

Distinct strengths include:

  • Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds.
  • Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data.
  • Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages.
  • Company quote pages with financial statements, historical charts, and related news.

Feature-by-feature breakdown

AttributeSimply Wall StThe Wall Street Journal (WSJ)
Categories

Which research workflows each platform targets

Shared: Financials, Analyst Forecasts, Analyst Price Targets, Alerts, News

Unique: Stock Ideas, Screeners, Portfolio, Watchlist, Valuation Models, Scores, Insider Data, Institutional Data, Dividend, Broker Connectors

Shared: Financials, Analyst Forecasts, Analyst Price Targets, Alerts, News

Unique: Calendar, Dividends, Analyst Recommendations

Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs, Mutual Funds, Bonds, Commodities, Currencies

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, Mobile

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.
  • Email alerts for earnings, dividends, analyst estimate or price target changes, insider trades, corporate actions, risks, and M&A news.

Unique

  • Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds.
  • Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data.
  • Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages.
  • Company quote pages with financial statements, historical charts, and related news.
  • Research & Ratings pages that summarize analyst recommendations, earnings estimates, and price targets for many tickers.
  • Alerts and newsletters manageable via WSJ apps and the Customer Center, with support for email and mobile push.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Highlighted

Standard listing

Frequently Asked Questions

Which workflows do Simply Wall St and The Wall Street Journal (WSJ) both support?

Both platforms cover Financials, Analyst Forecasts, Analyst Price Targets, Alerts, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Simply Wall St and The Wall Street Journal (WSJ) require subscriptions?

Both Simply Wall St and The Wall Street Journal (WSJ) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Simply Wall St and The Wall Street Journal (WSJ)?

Both Simply Wall St and The Wall Street Journal (WSJ) support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Simply Wall St differentiates itself with Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits., whereas The Wall Street Journal (WSJ) stands out for Comprehensive business and markets reporting, plus a Market Data Center spanning indexes, stocks, bonds, commodities, currencies, and mutual funds., Built-in calendars, including a downloadable U.S. economic calendar and an earnings calendar within Market Data., and Market lists and stats such as 52-week highs/lows, analyst upgrades/downgrades, and dividend pages..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.