Tool Comparison
Sure Dividend vs Validea
- Paid from
- $49/mo
- Free plan
- No
- Platforms
- Web
Best if
- You want blogs.
- You're newer to investing and want something approachable
- Paid from
- $22.50/mo
- Free plan
- Yes
- Platforms
- Web
Best if
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $22.5/mo instead of $49/mo
- You want screeners, ETF screeners, and quant.
Pick Sure Dividend instead if
Sure Dividend
From $49/mo · Web
- You want blogs.
- You're newer to investing and want something approachable
Start here
Validea
Free • From $269.95/yr · Web
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $22.5/mo instead of $49/mo
- You want screeners, ETF screeners, and quant.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Sure Dividend and Validea cover a lot of the same ground (5 shared categories, including stock ideas, valuation models, and financials), so for the basics you won't go far wrong with either. Validea simply does more: 15 categories to Sure Dividend's 6, including screeners, ETF screeners, and quant. Sure Dividend counters by keeping things simpler.
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Key differences at a glance
- Free plan
- Validea
- Cheaper paid plan
- Validea$22.5/mo vs $49/mo
- Free trial
- Sure Dividend7 days
- Broader coverage
- Validea15 vs 6 categories
- Asset coverage
- ValideaAdds ETFs
- Beginner friendly
- Sure Dividend
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
What Validea does best
- Review stock portfolios based on Buffett, Graham, Lynch, Piotroski, Greenblatt, O'Shaughnessy, momentum, quality, value, and other strategies.
- ETF model portfolios, risk-managed ETF portfolios, sector rotation, factor rotation, and macro/factor approaches.
- Direct access to factor reports, guru analysis, guru stock screeners, ETF factor reports, and ETF factor screeners.
- Trend following, market valuation, rating changes, strategy/ETF matching, and portfolio correlation tools.
- Limited public results for stock and ETF screens based on Piotroski F-score, quality, value, momentum, and multiple factors.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | From $49/mo | Free • From $269.95/yr |
Free tier | No | Yes |
Free trial | 7 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | No | No |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +5 more |
Categories covered | 6 | 15 |
Regions | — | North America |
| Data & capabilities | ||
Data quality | Latency: End of Day and Granularity: EOD | Latency: End of Day and Granularity: EOD |
Data partners | — | LSEG |
Capabilities | — | 6 signals: Ranking backtests, Universe builder +4 more |
| Try it | Visit Sure Dividend | Visit Validea |
Standout features
The best features of Sure Dividend and Validea.ShowHide
Standout features
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
What Validea does best
- Review stock portfolios based on Buffett, Graham, Lynch, Piotroski, Greenblatt, O'Shaughnessy, momentum, quality, value, and other strategies.
- ETF model portfolios, risk-managed ETF portfolios, sector rotation, factor rotation, and macro/factor approaches.
- Direct access to factor reports, guru analysis, guru stock screeners, ETF factor reports, and ETF factor screeners.
- Trend following, market valuation, rating changes, strategy/ETF matching, and portfolio correlation tools.
- Limited public results for stock and ETF screens based on Piotroski F-score, quality, value, momentum, and multiple factors.
All details
Every attribute we track for Sure Dividend and Validea.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Stocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsQuants/DevelopersStudents/Researchers |
Regions | Not specified | North America |
Coverage details | Identifiers: Ticker | Countries: US and CAIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Data partners | Not specified | LSEG |
| Access & integrations | ||
Export formats | ExcelPDF | Not specified |
| Plans & trust | ||
Capability signals | Not specified | Ranking backtestsUniverse builderFactors: Value, Quality, Momentum, Growth, and LowVolFactor exposurePortfolio factor exposureCorrelation |
Vendor & support | Sure DividendFounded 2014Support: Email | The Reese Group, LLCCountry: United StatesSupport: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Free“Free public research and newsletter” |
| Entry paid plan | $49/mo“Core / High Yield / Growth Newsletter” | $269.95/yr≈ $22.50/mo“Validea Standard” |
| Top plan | $999/yr≈ $83.25/mo“Sure Analysis Research Database - Annual” | $899.95/yr≈ $75/mo“Validea Pro” |
| Free trial | 7 days | — |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between Sure Dividend and Validea?
Sure Dividend leans toward stock ideas, valuation models, and financials, while Validea puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
Is Sure Dividend or Validea free to use?
Validea has a free tier, so you can get started without paying anything. Sure Dividend is paid-only. If budget matters, start with Validea and see how far it takes you before opening your wallet.
Which is better for beginners: Sure Dividend or Validea?
Sure Dividend is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Should I choose Sure Dividend or Validea?
It depends on what you're after. Pick Sure Dividend if blogs matter to you; go with Validea if you'd rather have screeners and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do Sure Dividend and Validea cover?
Both cover stocks. Validea adds ETFs on top.
Can I export data from Sure Dividend and Validea?
Sure Dividend exports to Excel. Validea is stingier about getting data out.
Which has a better stock screener: Sure Dividend or Validea?
Validea has a stock screener for surfacing ideas; Sure Dividend doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Sure Dividend or Validea?
Validea handles portfolio tracking. Sure Dividend is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.