PepsiCo, Inc. PEP
NasdaqSoft drinksFinancials to Sep 5, 2026 · Updated Nov 11, 2026
Moat ranks
Balance sheet
| $B | Dec 27 | Sep 5 |
|---|---|---|
| Cash | 9.2 | 10.7 |
| Securities | 0.4 | 0.5 |
| Debt | 49.2 | 51.9 |
| Net cash | -39.7 | -40.7 |
| Equity | 20.4 | 22.3 |
- Debt / EBITDA
- 2.77×
- Debt / equity
- 2.33×
- Leases (12/27/25)
- $3.8B
- Diluted shares
- 1,367M
- Book value / share
- $16.31
- Price / book
- 8.8×
- Net cash / share
- −$29.79
- Market cap
- $195.7B
- Enterprise value
- $236.4B
Per-share record
Key indicators
| Indicator | Latest | Vs year ago | Last 8 quarters |
|---|---|---|---|
| Revenue growth | 5.6% | +2.9 pts | |
| Operating margin | 16.9% | +1.9 pts | |
| FCF margin | 18.5% | +3.9 pts | |
| Capex / revenue | 3.6% | -0.5 pts | |
| PFNA effective net pricing | -1.0% | – | |
| PBNA unit volume growth | -2% | – | |
| PBNA effective net pricing | 3.0% | – | |
| IB Franchise unit volume growth | +5% | – | |
| IB Franchise effective net pricing | 2.0% | – |
Margins and growth from reported quarters; company KPIs as reported in results releases.
About PEP
PepsiCo sells branded snacks and beverages through owned factories, delivery routes and franchise bottlers. PBNA supplied 30% of 2025 revenue and PFNA 29%.
- Distribution Control
Direct-store-delivery (DSD) and in-store merchandising create shelf execution and service advantages, especially for fast-turn snacks.
- Brand Trust
Category-leading snack brands plus Quaker and Sabra give PFNA broad branded shelf presence and habitual purchasing in North American convenient foods.
- Distribution Control
Company-owned bottling plants and distribution facilities plus DSD/warehouse networks support scale placement and execution across channels.
- Brand Trust
Iconic beverage trademarks (Pepsi, Mountain Dew, Gatorade, etc.) support consumer preference and enable portfolio innovation (zero sugar, functional, etc.).
- Oct 8, 2026
PepsiCo reduced FY2026 core constant-currency EPS growth guidance to 1%-2% while expecting approximately 6% reported revenue growth. North American costs and mix are delaying profit recovery despite stronger international demand.
- Oct 6, 2026
The Delhi High Court allowed PepsiCo to sell existing energy-drink-labeled stock but did not permit new production bearing that description. The next hearing on November 5 will review the dispute.
- Oct 5, 2026
Carlsberg agreed to buy two existing PepsiCo bottlers in Georgia and Armenia, changing the prospective operator of established routes. Completion and Armenian approval remain pending.
- Sep 25, 2026
PepsiCo initiated a Gatorade recall for undeclared yellow dyes in certain 28-ounce bottles. The labeling failure creates a consumer-trust risk even as hydration products gain share.
- Sep 17, 2026
PepsiCo elected Johnson & Johnson CEO Joaquin Duato to its board, effective December 1, adding healthcare and portfolio-management experience to the audit committee.
Ownership
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On this page
Financial record
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM | Trend | Change 2016–25 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Per share ($) | |||||||||||||
| Revenue | 43.25 | 44.18 | 45.38 | 47.73 | 50.55 | 57.22 | 62.29 | 66.14 | 66.66 | 68.41 | 71.87 | +5.2%/yr | |
| Cash flow | 7.34 | 6.97 | 6.61 | 6.86 | 7.62 | 8.36 | 7.79 | 9.72 | 9.08 | 8.80 | 10.66 | +2.0%/yr | |
| Earnings | 4.36 | 3.38 | 8.78 | 5.20 | 5.11 | 5.48 | 6.42 | 6.56 | 6.95 | 6.00 | 7.97 | +3.6%/yr | |
| Free cash flow | 5.25 | 4.91 | 4.30 | 3.85 | 4.58 | 5.03 | 4.04 | 5.73 | 5.22 | 5.59 | 7.66 | +0.7%/yr | |
| Capex | 2.09 | 2.06 | 2.30 | 3.01 | 3.05 | 3.33 | 3.75 | 3.99 | 3.86 | 3.22 | 3.00 | +4.9%/yr | |
| Dividends | 2.91 | 3.11 | 3.46 | 3.77 | 3.96 | 4.19 | 4.45 | 4.83 | 5.25 | 5.56 | 5.77 | +7.5%/yr | |
| Book value | 7.75 | 7.68 | 10.19 | 10.51 | 9.67 | 11.55 | 12.36 | 13.38 | 13.09 | 14.86 | 16.31 | +7.5%/yr | |
| Diluted shares (M) | 1,452 | 1,438 | 1,425 | 1,407 | 1,392 | 1,389 | 1,387 | 1,383 | 1,378 | 1,373 | 1,367 | -0.6%/yr | |
| Totals ($B) | |||||||||||||
| Revenue | 62.8 | 63.5 | 64.7 | 67.2 | 70.4 | 79.5 | 86.4 | 91.5 | 91.9 | 93.9 | 98.2 | +4.6%/yr | |
| Operating income | 9.8 | 10.3 | 10.1 | 10.3 | 10.1 | 11.2 | 11.5 | 12.0 | 12.9 | 11.5 | 15.1 | +1.8%/yr | |
| Net income | 6.3 | 4.9 | 12.5 | 7.3 | 7.1 | 7.6 | 8.9 | 9.1 | 9.6 | 8.2 | 10.9 | +3.0%/yr | |
| Free cash flow | 7.6 | 7.1 | 6.1 | 5.4 | 6.4 | 7.0 | 5.6 | 7.9 | 7.2 | 7.7 | 10.5 | +0.1%/yr | |
| Buybacks | 3.0 | 2.0 | 2.0 | 3.0 | 2.0 | 0.1 | 1.5 | 1.0 | 1.0 | 1.0 | 1.0 | -11.5%/yr | |
| Dividends | 4.2 | 4.5 | 4.9 | 5.3 | 5.5 | 5.8 | 6.2 | 6.7 | 7.2 | 7.6 | 7.9 | +6.8%/yr | |
| Net cash | -20.8 | -19.8 | -23.3 | -26.3 | -34.6 | -34.3 | -33.7 | -34.1 | -35.0 | -39.7 | -40.7 | −$18.8B | |
| Margins & returns (%) | |||||||||||||
| Gross margin | 55.1 | 54.7 | 54.6 | 55.1 | 54.8 | 53.3 | 53.0 | 54.2 | 54.6 | 54.1 | 54.2 | -0.9 pts | |
| Operating margin | 15.6 | 16.2 | 15.6 | 15.3 | 14.3 | 14.0 | 13.3 | 13.1 | 14.0 | 12.2 | 15.3 | -3.4 pts | |
| Net margin | 10.1 | 7.6 | 19.4 | 10.9 | 10.1 | 9.6 | 10.3 | 9.9 | 10.4 | 8.8 | 11.1 | -1.3 pts | |
| FCF margin | 12.1 | 11.1 | 9.5 | 8.1 | 9.1 | 8.8 | 6.5 | 8.7 | 7.8 | 8.2 | 10.7 | -4.0 pts | |
| ROIC | 24.7 | 26.9 | 21.6 | 20.2 | 16.9 | 17.9 | 18.3 | 18.4 | 19.6 | 15.5 | 19.3 | -9.2 pts | |
| Return on equity | 56.3 | 44.0 | 86.2 | 49.5 | 52.9 | 47.5 | 52.0 | 49.0 | 53.1 | 40.4 | 48.9 | -15.9 pts | |
| R&D % of revenue | 1.2 | 1.2 | 1.1 | 1.1 | 1.0 | 0.9 | 0.9 | 0.9 | 0.9 | 0.9 | – | -0.3 pts | |
| Stock pay % of revenue | 0.5 | 0.5 | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.3 | 0.3 | -0.2 pts | |
| Capex % of revenue | 4.8 | 4.7 | 5.1 | 6.3 | 6.0 | 5.8 | 6.0 | 6.0 | 5.8 | 4.7 | 4.2 | -0.1 pts | |
Change uses 2016 and 2025 only: compound annual growth for amounts, points for margins and returns, and the change in amount for net cash. A dash means no 2016 base. Trend shows the fiscal years.
Moat
Moat scorecard
- Strength
- Confidence
- Structure
- Oligopoly
- Durability
- durable
- Trajectory
- stable
- Pricing power
- moderate
- PepsiCo Foods North America (PFNA)29.3%2 claims
- PepsiCo Beverages North America (PBNA)30.0%2 claims
- International Beverages Franchise (IB Franchise)5.3%2 claims
- Latin America Foods (LatAm Foods)11.2%2 claims
- Europe, Middle East and Africa (EMEA)19.2%2 claims
- Asia Pacific Foods4.9%1 claim
Moat claims
- Applies to
- PepsiCo Foods North America (PFNA)
- Confidence
- Durability
- durable
- Trajectory
- stableas of Oct 8, 2026
Direct-store-delivery (DSD) and in-store merchandising create shelf execution and service advantages, especially for fast-turn snacks.
U.S. salty and savory snack volume share improved in Q3 2026. Direct-store delivery still supports shelf execution, but higher route and input costs mean these share gains have not restored profit.
- PFNA unit volume growth0%
- PFNA segment operating profit$1.3B
- PFNA savory-snack unit volume growth+1%
- Retail shift toward warehouse/e-commerce fulfillment reduces in-store merchandising advantage
- Route labor and fuel cost inflation
- Retailers push private label and demand higher trade spend
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Our Distribution NetworkFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Customer concentrationFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
- Applies to
- PepsiCo Foods North America (PFNA)
- Confidence
- Durability
- durable
- Trajectory
- narrowingas of Oct 8, 2026
Category-leading snack brands plus Quaker and Sabra give PFNA broad branded shelf presence and habitual purchasing in North American convenient foods.
PFNA savory-snack volume rose 1% in Q3 2026, but effective net pricing fell 1% and core segment profit fell 12%. Consumers are buying more units after affordability investment, with less protection for profit.
- PFNA unit volume growth0%
- PFNA effective net pricing-1.0%
- PFNA segment operating profit$1.3B
- PFNA savory-snack unit volume growth+1%
- Consumer shift toward healthier snacks and ingredient scrutiny
- Private label quality improvements narrow perceived differentiation
- Brand dilution from overextension
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Company OverviewFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - PepsiCo Foods North America descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
- Applies to
- PepsiCo Beverages North America (PBNA)
- Confidence
- Durability
- durable
- Trajectory
- stableas of Oct 8, 2026
Company-owned bottling plants and distribution facilities plus DSD/warehouse networks support scale placement and execution across channels.
PepsiCo now distributes Celsius, Alani Nu and Rockstar, while management reports energy-partner value-share gains and growth away from home. Wider distribution has not yet reversed PBNA’s 2% unit-volume decline.
- PBNA unit volume growth-2%
- PBNA segment operating profit$1.1B
- U.S. liquid-refreshment retail share~16.0%-2.0 pts
- PBNA carbonated-soft-drink unit volume growth-2%
- PBNA noncarbonated-beverage unit volume growth-3%
- Route-to-market costs (labor, fuel) and service complexity
- Retailers push more private label and demand higher trade spending
- Regulatory/tax pressure on sugary beverages
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - PepsiCo Beverages North America descriptionFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Our Distribution NetworkFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Customer concentrationFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- Applies to
- PepsiCo Beverages North America (PBNA)
- Confidence
- Durability
- durable
- Trajectory
- narrowingas of Oct 8, 2026
Iconic beverage trademarks (Pepsi, Mountain Dew, Gatorade, etc.) support consumer preference and enable portfolio innovation (zero sugar, functional, etc.).
PBNA unit volume fell 2% in Q3 2026, including a 2% fall in carbonated drinks. Management says its carbonated-drink performance trails the category despite gains in hydration and zero sugar; the September Gatorade labeling recall adds a trust risk.
- PBNA unit volume growth-2%
- PBNA effective net pricing3.0%
- PBNA segment operating profit$1.1B
- U.S. liquid-refreshment retail share~16.0%-2.0 pts
- PBNA carbonated-soft-drink unit volume growth-2%
- PBNA noncarbonated-beverage unit volume growth-3%
- Long-term shift away from sugary CSD
- Functional beverage fragmentation (energy, hydration, wellness)
- Reputation risk from ingredient scrutiny
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Company OverviewFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - PBNA brandsFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- NewsABC News: Gatorade recall for undeclared food dyes, citing FDA enforcement reportOct 5, 2026
- Applies to
- International Beverages Franchise (IB Franchise)
- Confidence
- Durability
- durable
- Trajectory
- stableas of Oct 8, 2026
Pepsi, 7UP, Mountain Dew, Gatorade and other beverage brands create consumer pull for bottlers and retailers, though Coca-Cola remains the primary global competitor.
IB Franchise unit volume grew 5% in both Q2 and Q3 2026 and effective net pricing added 2 points in Q3. These results support demand, while Coca-Cola remains the stronger carbonated-drink rival in many international markets.
- IB Franchise unit volume growth+5%
- IB Franchise effective net pricing2.0%
- IB Franchise segment operating profit$562M
- Coca-Cola bottler and brand strength in key countries
- Local beverage brands and value competitors
- Sugar taxes, packaging rules and health regulation, including India’s restriction on new production bearing the energy-drink description
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - International Beverages Franchise descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
- Applies to
- International Beverages Franchise (IB Franchise)
- Confidence
- Durability
- medium
- Trajectory
- stableas of Oct 8, 2026
Authorized bottler relationships extend reach without company ownership in many countries, but the route-to-market advantage depends on local bottler economics and execution.
IB Franchise unit volume rose 5% in Q3. Carlsberg agreed to buy existing PepsiCo bottlers in Georgia and Armenia, changing the prospective operator of established routes. No incremental outlets or capacity are quantified, and completion and Armenian approval remain pending.
- IB Franchise unit volume growth+5%
- IB Franchise segment operating profit$562M
- Bottler underinvestment or weak local execution
- Modern retail and delivery platforms shifting bargaining power
- FX and macro volatility pressuring bottler economics
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Our Distribution NetworkFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- SourceCarlsberg expands PepsiCo bottling partnership to Georgia and ArmeniaOct 5, 2026
- Applies to
- Latin America Foods (LatAm Foods)
- Confidence
- Durability
- medium
- Trajectory
- stableas of Oct 8, 2026
Global and strong local brands (e.g., Sabritas/Gamesa in foods) support consumer preference across diverse LATAM markets.
LatAm Foods unit volume rose 3% in Q3 2026 after falling 2% in Q1. Effective net pricing contributed 3 points, but currency translation supplied 8 points of reported revenue growth, so the full sales increase is not evidence of stronger brand demand.
- LatAm Foods unit volume growth+3%
- LatAm Foods effective net pricing3.0%
- LatAm Foods segment operating profit$624M
- Local value brands and informal competitors
- Health regulation (sugar/salt labeling) and marketing restrictions
- Political and macro instability impacting demand
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Latin America Foods descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
- Applies to
- Latin America Foods (LatAm Foods)
- Confidence
- Durability
- medium
- Trajectory
- stableas of Oct 8, 2026
Combination of company operations and bottler/distributor networks helps reach fragmented traditional trade and modern retail.
LatAm Foods unit volume rose 3% in Q3, led by Mexico and Brazil, after weak earlier demand. Brand and route access remain useful, but a broad recovery in distribution advantage needs more than one quarter.
- LatAm Foods unit volume growth+3%
- LatAm Foods segment operating profit$624M
- Distributor dependence and execution variability
- Rising logistics costs and infrastructure constraints
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Our Distribution NetworkFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Latin America Foods descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- Applies to
- Europe, Middle East and Africa (EMEA)
- Confidence
- Durability
- medium
- Trajectory
- stableas of Oct 8, 2026
Well-known regional snack and beverage brands (including Walkers in foods) support shelf presence and consumer preference across EMEA.
EMEA Q3 2026 food volume fell 1%, while beverage volume grew 4% and effective net pricing added 7 points. Demand differs by product, and pricing in high-inflation countries limits what nominal revenue can prove about brand strength.
- EMEA convenient-food unit volume growth-1%
- EMEA effective net pricing7.0%
- EMEA segment operating profit$897M
- EMEA beverage unit volume growth+4%
- Health and packaging regulation (sugar taxes, labeling, deposit return schemes)
- Retailer private label strength in Europe
- Geopolitical/energy-cost volatility
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - EMEA descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
- Applies to
- Europe, Middle East and Africa (EMEA)
- Confidence
- Durability
- medium
- Trajectory
- stableas of Oct 8, 2026
Mix of bottlers, distributors and company-owned bottling in some markets supports availability, but retail concentration limits PepsiCo's bargaining power.
EMEA Q3 food volume fell 1% and beverage volume grew 4%. Owned bottling and retail routes support availability, while the food decline shows that shelf access alone does not secure demand.
- EMEA convenient-food unit volume growth-1%
- EMEA segment operating profit$897M
- EMEA beverage unit volume growth+4%
- Consolidated retailers increase buyer power
- Shift to discounters changes pack architecture and margins
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Our Distribution NetworkFeb 3, 2026
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - EMEA descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- Applies to
- Asia Pacific Foods
- Confidence
- Durability
- medium
- Trajectory
- wideningas of Oct 8, 2026
Global brands provide a platform, but APAC markets are diverse and local brands/platforms can dominate; success depends on localization and channel execution.
Asia Pacific Foods unit volume rose 9%, 10% and 11% in Q1, Q2 and Q3 2026, led by India. Management reports savory-snack share gains in China, India, Australia and Thailand; lower net pricing shows volume is growing alongside affordability investment.
- Asia Pacific Foods unit volume growth+11%
- Asia Pacific Foods effective net pricing-2.0%
- Asia Pacific Foods segment operating profit$174M
- Fast-moving local competitors and copycats
- Regulatory changes and geopolitical tensions affecting supply chains
- Channel shifts toward e-commerce and quick commerce
- FilingPepsiCo Form 10-K (FY ended 2025-12-27) - Asia Pacific Foods descriptionFeb 3, 2026
- FilingPepsiCo Q3 2026 Form 10-Q: segment results and business risksOct 8, 2026
- ResultsPepsiCo Q3 2026 prepared management remarksOct 8, 2026
Profile change log
- Oct 9, 2026 · business change
PepsiCo completed the North American sale of Tropicana, Naked and other juice brands to PAI Partners on January 24, 2022, followed by Europe on February 1. The $3.5bn cash transaction left a 39% stake and U.S. distribution rights; its $3.321bn disposal gain is separate from continuing operating demand.
- Oct 9, 2026 · analyst revision
Corrected EMEA Q3 physical volume from the cumulative 36-week figures to the discrete 12-week figures: convenient foods +3% to -1% and beverages +2% to +4%. Demand is mixed across products; the existing moat strengths and stable trajectories remain unchanged. Added separate North American beverage-category volume histories and clarified that the Carlsberg purchases change existing bottler ownership rather than expand PepsiCo geography.
- Oct 8, 2026 · analyst revision
Added India’s energy-drink labeling restriction to the franchise risks, market profile and debate. Added separately reported EMEA beverage-volume history and the 2024 U.S. measured-channel beverage share, making the 18% to 16% change visible alongside current volume weakness.
- Oct 8, 2026 · analyst revision
Corrected the Carlsberg transaction description: its Georgia and Armenia targets already bottle PepsiCo products. Franchise distribution is stable because volume growth and a pending operator change do not show a wider operating barrier. Removed full-market leader lists that relied on company portfolios, competitor lists or U.S.-only retail evidence.
- Oct 8, 2026 · business change
The Delhi High Court allowed PepsiCo to sell existing energy-drink-labeled stock but did not permit new production bearing that description. The next hearing on November 5 will review the dispute.
- Oct 8, 2026 · business change
PepsiCo reduced FY2026 core constant-currency EPS growth guidance to 1%-2% while expecting approximately 6% reported revenue growth. North American costs and mix are delaying profit recovery despite stronger international demand.
- Oct 8, 2026 · business change
Carlsberg agreed to buy two existing PepsiCo bottlers in Georgia and Armenia, changing the prospective operator of established routes. Completion and Armenian approval remain pending.
- Oct 8, 2026 · business change
PepsiCo initiated a Gatorade recall for undeclared yellow dyes in certain 28-ounce bottles. The labeling failure creates a consumer-trust risk even as hydration products gain share.
- Oct 8, 2026 · business change
PepsiCo elected Johnson & Johnson CEO Joaquin Duato to its board, effective December 1, adding healthcare and portfolio-management experience to the audit committee.
- Oct 8, 2026 · business change
Baltimore appealed the plastics-claim dismissals, so the favorable lower-court outcome has not ended the dispute.
- Oct 8, 2026 · business change
The Baltimore court dismissed the remaining public-nuisance plastics claim against PepsiCo, reducing the immediate litigation exposure while leaving an appeal possible.
- Oct 8, 2026 · business change
PepsiCo transferred the U.S. and Canadian Rockstar brand to Celsius and acquired preferred shares; its Alani Nu distribution agreement expanded the energy portfolio carried by its routes.
- Oct 8, 2026 · business change
PepsiCo bought poppi for $1.95bn cash plus contingent consideration, adding prebiotic soda; acquired revenue and purchase-accounting credits now affect beverage comparisons.
- Oct 8, 2026 · business change
PepsiCo bought Siete for $1.2bn in cash, adding Mexican-American foods and simpler-ingredient products to its North American food portfolio.
- Oct 8, 2026 · analyst revision
Added the investor debate, management evidence and linked market profiles. Market drivers distinguish consumer demand from pricing, currency translation, input costs and regulatory pressure.
- Oct 8, 2026 · analyst revision
North American brand trajectories are narrowing as unit demand and pricing fail to protect profit. International franchise distribution and Asia Pacific brand demand are widening on current volume and expansion evidence. All existing claim strengths, evidence statuses and profile timestamps stay in place.
- Oct 8, 2026 · analyst revision
Replaced seasonal Q2 2026 segment weights with FY2025 revenue weights. Removed profit shares based on a subtotal before corporate expense, and removed U.S. potato-chip and sports-drink share/HHI proxies from whole segments. Reported segment profits and the properly scoped U.S. beverage share are retained as KPIs.
Industry & peers
Peer map
Hover a point for its values; click a peer to compare. Dashed lines: industry medians.
North American nonalcoholic ready-to-drink beverages
Consumer nonalcoholic beverages sold ready to drink in the United States and Canada, including fountain drinks, sparkling drinks, packaged water, sports and energy drinks, juice, value-added dairy, plant-based beverages, and ready-to-drink coffee and tea. Excludes alcohol and drinks prepared at home; U.S. measured-channel retail share evidence covers a subset of this market.
| Stocks | Moat | Gross m. | Op. m. | |
|---|---|---|---|---|
| PEP | 80 | 54.2% | 15.3% | |
| Industry median | 4 | 82 | 55.3% | 28.5% |
| Sector median | 85 | 74 | 55.3% | 17.0% |
| All stocks median | 398 | 76 | 53.1% | 20.0% |
Moat medians cover every stock. Margin medians count only stocks with collected numbers and need at least three.
Drivers & risks
- Lower-sugar drinks and functional products such as protein dairy, hydration and energy can take share of existing drinking occasions.
- Cold availability, fountain contracts and bottler investment broaden access; independent bottlers carry much of the physical capital burden.
- Small packs, refillable packaging and price tiers can retain consumers when household budgets are under pressure.
- Restaurants, travel and entertainment support away-from-home drinking; demand is steadier than discretionary goods, but channel mix changes profitability.
- Consumers can switch brands cheaply. Concentrated retailers, strong global rivals and local brands can demand promotions or better trade terms.
- Sugar taxes, warning labels and marketing restrictions can raise prices or reduce demand; lower-sugar products help but do not remove health-policy risk.
- Aluminum, PET, sweeteners, milk, energy and transport costs can rise faster than pricing. Tariffs and packaging rules can add further cost.
- Water scarcity, contamination or production disruptions can interrupt bottlers and damage consumer trust.
- Interest rates affect bottler investment and debt costs. Canadian-dollar movements affect U.S.-reported results, while weak real household incomes can drive downtrading.
Bulls & bears
Can PepsiCo restore North American volume and pricing without giving up the profit that its brands and delivery routes should protect?
Arguments
What to watch
- 1PFNA savory-snack volume and effective net pricing
- 2PBNA unit volume and carbonated-drink share versus Coca-Cola
- 3Reported and core segment operating profit, with tariff refunds separated
- 4International unit volume versus inflation and currency translation
- 5Cash generation after the final transition-tax installment
Next check: Q4 and full-year2026 results; a release date remains unconfirmed. Seek a primary outcome for the November 5India labeling hearing, Gatorade recall closure and Carlsberg bottler transactions. Their completion or resolution was not verified in this source review.
Sources: company filings and dated sources collected for Find My Moat; market cap as of Nov 10, 2026. Not investment advice.
Free to reuse, commercially too, with a credit link. See the data license.
Moat Score 80/100 by <a href="https://www.findmymoat.com/stocks/XNAS:PEP">Find My Moat</a> (as of September 2026)Curation & Accuracy
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