VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Source checks: 13f.info checked September 30, 2026 · Google Finance checked September 24, 2026
Tool Comparison
13f.info vs Google Finance
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- You want institutional ownership.
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You want portfolio, watchlist, and stock comparison.
Pick 13f.info instead if
13f.info
Free · Web
- You want institutional ownership.
Start here
Google Finance
Free · Web · Mobile
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You want portfolio, watchlist, and stock comparison.
Already use these? The faster win is ranked stock ideas or the free-tools shortlist.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
13f.info and Google Finance cover a lot of the same ground (2 shared categories, improved filings and data visualizations), so for the basics you won't go far wrong with either. Google Finance simply does more: 17 categories to 13f.info's 3, including portfolio, watchlist, and stock comparison, plus a mobile app. 13f.info counters by being completely free.
What readers say
13f.info
No votes yet. Cast the first one.
Google Finance
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Key differences at a glance
- Real-time data
- Google Finance
- Broader coverage
- Google Finance17 vs 3 categories
- Mobile app
- Google Finance
- Free plan
- Both
What 13f.info does best
- Find institutional portfolio disclosures.
- Inspect reported position changes.
- Trace a manager's reported investment over time.
- Find managers reporting a specific holding.
- Follow links to original SEC documents.
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | — | Free: sign in: Custom watchlists, deeper financial insights, and full AI Research fe... and Free: availability: Classic and Beta/new Google Finance experiences may vary by country,... |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate | Beginner, Intermediate |
Best for | Value Investors, Analysts +1 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 3 | 17 |
Regions | — | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | 3 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: EOD +1 more |
Data partners | — | 10 partners: Morningstar, ICE Data Services +8 more |
Capabilities | — | Multi-currency and AI summaries: Filings, Transcripts, and News |
| Try it | Visit 13f.info | Visit Google Finance |
Standout features
The best features of 13f.info and Google Finance.ShowHide
Standout features
What 13f.info does best
- Find institutional portfolio disclosures.
- Inspect reported position changes.
- Trace a manager's reported investment over time.
- Find managers reporting a specific holding.
- Follow links to original SEC documents.
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
All details
Every attribute we track for 13f.info and Google Finance.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptions | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosFutures+1 more |
Experience | BeginnerIntermediate | BeginnerIntermediate |
Target audience | Value InvestorsAnalystsStudents/Researchers | Retail TradersLong-term InvestorsGrowth InvestorsValue InvestorsStudents/Researchers |
Regions | Not specified | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: CUSIP and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendor |
Data partners | Not specified | MorningstarICE Data ServicesRefinitivCME GroupCoinMarketCapTipRanksUnusual WhalesS&P Global Market Intelligence+2 more |
| Access & integrations | ||
Import methods | Not specified | ManualCSV |
| Plans & trust | ||
Capability signals | Not specified | Multi-currencyAI summaries: Filings, Transcripts, and News |
Vendor & support | Support: Email | Google |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Freesign in: Custom watchlists, deeper financial insights, and full AI Research fe... · availability: Classic and Beta/new Google Finance experiences may vary by country,... |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between 13f.info and Google Finance?
13f.info leans toward institutional ownership, improved filings, and data visualizations, while Google Finance puts more weight on portfolio, watchlist, and stock comparison. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do 13f.info and Google Finance cost?
Good news: both 13f.info and Google Finance have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use 13f.info or Google Finance on my phone?
Google Finance lists a dedicated mobile app, so it travels better. 13f.info doesn't list a dedicated mobile app; its documented access is web.
Should I choose 13f.info or Google Finance?
It depends on what you're after. Pick 13f.info if institutional ownership matter to you; go with Google Finance if you'd rather have portfolio and watchlist. And if you only need the basics both share, let price decide.
What asset classes do 13f.info and Google Finance cover?
Both cover stocks and ETFs. 13f.info also handles options. Google Finance adds mutual funds, bonds, and commodities on top.
Does 13f.info or Google Finance have real-time data?
Google Finance offers real-time data, which matters if you trade actively. 13f.info runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Are 13f.info and Google Finance good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Can I track my portfolio with 13f.info or Google Finance?
Google Finance handles portfolio tracking. 13f.info is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.