VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
13F Insight vs Visual Capitalist
Start here
13F Insight
Free • Contact for pricing · Web · API
- You want an API so you can script or automate things
- You want watchlist, institutional ownership, and regulatory filings monitoring.
- You're a long-term investor who cares more about fundamentals than headlines
Pick Visual Capitalist instead if
Visual Capitalist
Free • From $7.49/mo · Web
- You want newsletters.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
13F Insight and Visual Capitalist cover a lot of the same ground (3 shared categories, data visualizations, education, and blogs), so for the basics you won't go far wrong with either. 13F Insight simply does more: 10 categories to Visual Capitalist's 4, including watchlist, institutional ownership, and regulatory filings monitoring. Visual Capitalist counters by keeping things simpler.
What readers say
13F Insight
No votes yet. Cast the first one.
Visual Capitalist
No votes yet. Cast the first one.
Key differences at a glance
- API access
- 13F Insight
- Broader coverage
- 13F Insight10 vs 4 categories
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Contact for pricing | Free • From $7.49/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 3 limits: Free: watchlist items: 5, Standard: watchlist items: 20 +1 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | — |
Categories covered | 10 | 4 |
Regions | North America | — |
| Data & capabilities | ||
Capabilities | AI summaries: Filings | — |
Security | Encryption in transit | — |
| Try it | Visit 13F Insight | Visit Visual Capitalist |
Where each one shines
What 13F Insight and Visual Capitalist each do best.ShowHide
Where each one shines
What 13F Insight and Visual Capitalist each do best.What 13F Insight does best
- Track 13F holdings, Form 4 insider trades, and 13D/G ownership reports in one place.
- Search filing history for more than 30,000 institutional filers, with AUM, holdings, and position-change views.
- Ask the AI Agent questions about a filer, stock, or insider and follow its citations back to the filings.
- Use AI summaries, position-change analysis, and unusual-activity alerts as a first pass.
- Build filer and stock watchlists.
What Visual Capitalist does best
- Articles, maps, charts, and infographics based on economic, market, commodity, technology, and business data.
- Broad thematic coverage for macro context, including GDP, trade, energy, metals, demographics, market structure, company rankings, and other global datasets.
- Public access to many articles and visuals without a paid membership.
- VC+ for member-only editorial products such as The Trendline, Special Dispatches, Markets This Month, Global Forecast Series, archives, events, and ad-free browsing where offered.
- The Global Forecast Series and market outlooks for scenario research.
Every detail we compared
Every tracked attribute for 13F Insight and Visual Capitalist, side by side.ShowHide
Every detail we compared
Every tracked attribute for 13F Insight and Visual Capitalist, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsBonds | Other |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailValue InvestorsGrowth InvestorsAnalysts | Not specified |
Regions | North America | Not specified |
Coverage details | Countries: USIdentifiers: Ticker, CUSIP, and CIK | Not specified |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | AI summaries: Filings | Not specified |
Vendor & support | 13F InsightSupport: Email | Visual CapitalistCountry: Canada |
Curation ratings | Not specified | Methodology 4/5Reliability 4/5UX 5/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freewatchlist items: 5 | Free |
| Entry paid plan | Subscription“Standard”watchlist items: 20 | $7.49/mo“VC+ Annual” |
| Tier 2 | Subscription“Pro”watchlist items: 100 | Subscription“Ad-Free” |
| Top plan | — | $369 once“VC+ Lifetime” |
| Custom / enterprise | Contact sales“Enterprise” | — |
Questions we keep getting
What's the difference between 13F Insight and Visual Capitalist?
13F Insight leans toward data visualizations, watchlist, and institutional ownership, while Visual Capitalist puts more weight on data visualizations, blogs, and newsletters. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
How much do 13F Insight and Visual Capitalist cost?
Good news: both 13F Insight and Visual Capitalist have free plans, so you can run them side by side and only pay if you hit a wall.
Does 13F Insight or Visual Capitalist have an API?
13F Insight has an API for programmatic access and custom integrations. Visual Capitalist doesn't, so you're working through its interface.
Should I choose 13F Insight or Visual Capitalist?
It depends on what you're after. Pick 13F Insight if watchlist and institutional ownership matter to you; go with Visual Capitalist if you'd rather have newsletters. And if you only need the basics both share, let price decide.
What asset classes do 13F Insight and Visual Capitalist cover?
13F Insight covers stocks, ETFs, and options. Visual Capitalist covers other.
Keep researching
More comparisons to check
Other tools you might like
Keep Exploring
Feedback
Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.